Folks,
Finally got my answer….
This Jewerly store is called Effy (seems to be based out of NY).
As mentioned by someone in this thread, they are not an AD. Their pieces are not even CPO and don’t have any papers (besides their internal store certificates).
I did let the SA know that they were wrong (in a nice way). The person did not seem well versed in Rolex watches….so to a degree no fault of their own.
So mystery solved. Now I’m trying to get my free bottle of champagne after this whole ordeal has ended.
Thx everyone for your input.