Quote:
Originally Posted by TheDude
I'd say there is exponentially less awareness of the brand outside of watch people.
Perfect example, I was at a BBQ yesterday talking with two friends of mine. They commented on my 359 and asked what kind of a watch it was. They had zero knowledge of Panerai, and they're savvy, aware, affluent people.
Find me two people anywhere who haven't heard of Rolex. 
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understand where you are coming from and agree with it
same can be said for....
Breguet (is that some kind of bread?),
A. Lange and Sohne (A-what?),
Vacheron Constantin (what kind of whiskey is that?) and/or
Ulysse Nardin (some kind of medicine?) right...?