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I haven't sold anything here yet but if I were to, I would take crisp pictures showing all aspects of the watch - particularly any flaws or blemishes. I would describe it accurately and conservatively estimate the condition.
Finally I would price it lower than that of the same item sold by well established TRF sellers. You can't expect to command the same price as the most trusted sellers since there is more risk with unkown sellers.
Good luck.
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