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Breitling's been rolling out a new worldwide e-warranty system, doing away with a paper/plastic warranty card. The COSC certificates have an RFID chip that can be read by a device that the AD's will have in the store. You purchase a watch, the reader activates an electronic card that reflects the purchase date, the length of the warranty, and the Serial/Model #'s.
The machine automatically backs up to Breitling's server, so they have a record of the watch being sold, and at which AD, and the date that it was sold.
No more paper warranties. It'll also help Breitling see which watches are selling, what needs to be re-ordered, and try to reduce the number of pieces on the grey market.
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