Quote:
Originally Posted by mfer
X3.
Another thought however. In order for Panerai to grow more (or become mainstream) imHo (capital H for very humble), they need to use ONLY their in-house movements and quit using those modified ETA/Unitas movements. Their styling is beautiful and I LOVE them, but I've changed my mind and I cannot drop $5500 for a Pam 183 which is a Unitas based watch.
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The last two SIHH watch shows indicate that they are moving--or at least, expanding--in that direction. With three new in-house movements introduced last year, the 10-day movement & Tourbillon (I'm sure I'm forgetting something), they are by their own admission positioning themselves to be a more exclusive, boutique brand. This has produced a lot of complaints on behalf of many current Panerai owners, who suggest that the brand is now becoming too expensive for the core demographic that powered Panerai's recent growth. I believe that $9000US was the lowest priced new release at this year's SIHH. Only time will tell if buyers will see the value beyond that of the competition in the respective price ranges. Changes in the company's posture are certainly afoot.