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I do see Panerai moving towards the luxury higher end watch market, as some other makers under the parent company already are.
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Those US$100K Tourbillon's are definitely in the higher end market. Question is, will they stop producing their US$6K watches at some point in time? Hope not. I am fine with ETA inside as long as it says Panerai on the face. Entry level in-house movement is about US$10K.