I think they are just too beautiful to be a fad, which is usually short-lived. Panerai is unique, very bold and si different, with a great history and amazingly, with new movements and all, they are living up to their history and consumer's expectations :)..its just a great bold brand doing its thing very well :)...
I think they are sticking to their cult designs which does two things: on one hand, it gives them the great cult following that they are enjoying but on the other hand, it makes some ppl think they are boring and bland :)
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