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These marketing tactics are largely the reason Rolex is arguably the greatest brand in the world. It also is a big reason why your Rolex watch holds its value more than nearly any other watch.
Rolex could always take the approach of another brand, say Omega, and you'd have plenty of watches and poor resale value.
I do understand your frustration, but it's part of the luxury business. Look in the off topic forum for a recent thread about the new GT3 at 50k over MSRP.
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