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I think Hans Wilsdorf would be proud of Rolex marketing. My take is that the Daytona was a dog back in the day, a hopeless manual wind chronograph, unwanted, impossible to sell, always eclipsed by the more popular models. When Rolex introduced the modern Zenith Daytona they probably did not produce a lot based on the poor history of the watch, when it later by chance got hyped they did not increase output, maybe even lowered it to create a mystery about the watch. In other words, I don't think that they aimed for this, but when opportunity knocked they jumped on it, like Hans did when he heard about Mercedes back in the early days. Just my speculation.
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