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WS9D · 17 March 2018, 05:42 AM

Even millennials aspire to own a rolex one day. I am an advisor for a youth program, and you would be surprised how many kids 14 to 21 compliment me on my collection and tell me they can't wait until the day they can afford one. I just keep preaching hard work to them.

I was surprised they knew what it was at first honestly because of all the tech. Right now, smart watches are cool for them. Once they really hit the work force and start making money, some will want them because of the brand image, and others will want them because of the engineering marvel.

We forget how many youth may want to buy one in the future because "dad had one" or "grandpa had one." I remember when my dad bought his first, how proud he looked for hitting a milestone in life to afford one, then the look on my mom's face when he bought her one. I remember thinking, I can't wait to buy myself something nice like that.

I'm not going to lie, I bought my first Rolex because it was a symbol to me. I thought it was going to be my one and only. Then I found this place and came to truly appreciate the brand for many more reasons.

Many more will follow in our footsteps and find TRF and grow to appreciate the brand and what they make, rather than what it may represent to others. I think the swiss watch industry will be just fine in the long run.

You have car collectors, watch collectors, gun collectors, fishing rod collectors, etc. There will always be a collectors market. There will always be those who have to have the latest and greatest regardless how subtle the change may be.

17 March 2018, 05:42 AM	#8
WS9D "TRF" Member Join Date: Apr 2015 Real Name: Steve Location: Shasta Watch: es..More Watches! Posts: 2,418	Even millennials aspire to own a rolex one day. I am an advisor for a youth program, and you would be surprised how many kids 14 to 21 compliment me on my collection and tell me they can't wait until the day they can afford one. I just keep preaching hard work to them. I was surprised they knew what it was at first honestly because of all the tech. Right now, smart watches are cool for them. Once they really hit the work force and start making money, some will want them because of the brand image, and others will want them because of the engineering marvel. We forget how many youth may want to buy one in the future because "dad had one" or "grandpa had one." I remember when my dad bought his first, how proud he looked for hitting a milestone in life to afford one, then the look on my mom's face when he bought her one. I remember thinking, I can't wait to buy myself something nice like that. I'm not going to lie, I bought my first Rolex because it was a symbol to me. I thought it was going to be my one and only. Then I found this place and came to truly appreciate the brand for many more reasons. Many more will follow in our footsteps and find TRF and grow to appreciate the brand and what they make, rather than what it may represent to others. I think the swiss watch industry will be just fine in the long run. You have car collectors, watch collectors, gun collectors, fishing rod collectors, etc. There will always be a collectors market. There will always be those who have to have the latest and greatest regardless how subtle the change may be.