Quote:
Originally Posted by sub2004
Why on earth would i want to spend an extra 2-3 hours "tweaking" or "making it better" when it does the job just fine and 99% of clients are perfectly happy. Two main factors: If i just started to "hand out extras" with the work, the "key" clients would not come anymore as they pay for a certain exclusivity with the legal work and 2nd if i started adding extras i would have to charge for it.
But yes, it would be nice to get some acknowledgment...  |
Hey nice post. However, Mercedes Benz brought about AMG for niche clients who wanted that extra 'tweaking' and BMW has Alpina and M versions for that same reason.
I was recently at a Ferrari event and while there were 45 cars participating, there were literally hundreds of people wearing Ferrari adorned shirts, hats, etc.
It doesn't cheapen the brand, IMHO. I also think that when a company like Rolex pounds out 30,000 watches a day for about a one million a year, it's not really THAT exclusive. Not one bit.
Case in point... Panerai produces about 35,000 units a year, yet they produce all the trinkets and senior staff get involved with forum members at the grass roots level. The passion among paneristi is unrivaled with Rolex fans.
Ideally, I would think Rolex could have a special corporate unit that looks after the die-hards that would only build business and spread passion for the brand.
Only doing what you have to do to make a sale will only get you so far.