[Launch Mini]

I think the demand for Panerai is high amongst a certain group, but generally the Company name is not that well known outside this group.
The production is easy to determine, each watch has a production number & production run. They do have a number of models, but if you add up the total production runs and models, you get the 35,000.
I have read, in some Panerai publication, they are keeping the runs down to 35,000 But will up this number to 40,000 ( the Ferrari Line up will increase the numbers)
Now, where I live, (Vancouver) the demand is very high. They manage to sell all they receive, usually before the next shipment arrives. This includes the rediculously prices ones also ( Over $15,000)