Rolex Forums - Rolex Forum - View Single Post - Rolex UK Prices up approx 8% from 1st Feb.

A1000 · 1 February 2009, 04:17 AM

I had been looking at taking the plunge and purchasing my first Rolex, a 16610LV. I spoke to an AD last weekend who had a new one in the window but declined to move on the price and he confirmed that he had spoken to Rolex the day before and there was definitely no price increase in the pipeline. During the week I spoke to a number of dealers about new and pre-owned pieces and by Friday all were confirming that a price rise was due on Monday. In the end I went for a pre-owned 16610LV and am very happy with it. All of the dealers were saying that the new price for a 16610LV would be around £4k which would indicate an 8%+ price increase as you say.

I have to say I'm not minted, however, in a recession (as at all times) I respect quality and maybe it is this kind of sentiment that Rolex are banking on. The reason for the rise is allegedly the £/Euro rate and the differential between Euro zone AD prices and UK AD prices. They could I guess have reduced the former's prices ;-)

1 February 2009, 04:17 AM	#9
A1000 "TRF" Member Join Date: Jan 2009 Real Name: Adrian Location: UK Posts: 953	I had been looking at taking the plunge and purchasing my first Rolex, a 16610LV. I spoke to an AD last weekend who had a new one in the window but declined to move on the price and he confirmed that he had spoken to Rolex the day before and there was definitely no price increase in the pipeline. During the week I spoke to a number of dealers about new and pre-owned pieces and by Friday all were confirming that a price rise was due on Monday. In the end I went for a pre-owned 16610LV and am very happy with it. All of the dealers were saying that the new price for a 16610LV would be around £4k which would indicate an 8%+ price increase as you say. I have to say I'm not minted, however, in a recession (as at all times) I respect quality and maybe it is this kind of sentiment that Rolex are banking on. The reason for the rise is allegedly the £/Euro rate and the differential between Euro zone AD prices and UK AD prices. They could I guess have reduced the former's prices ;-)