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#1 |
Banned
Join Date: Oct 2016
Location: New York
Posts: 29
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Platinum vs gold can someone explain the price disparity
I really don't understand why platinum pateks and well as other companies charge so much more for platinum watches. Years ago platinum cost much more then gold. These days platinum is about 950 us dolllars an ounce. Gold is about 1260 an ounce. Granted they use 18kt gold which is 75 percent pure which equals about 960 or so an ounce. Platinum in watches is 95 percent pure. Another words gold is worth more then platinum. For those of you who think platinum is harder to work with that's not true because I ask a refiner.
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#2 |
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Join Date: May 2012
Location: Ann Arbor MI
Watch: Rolex Ref 16600
Posts: 3,908
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One explanation - pt is harder to work with.
A second explanation - luxury watch pricing has nothing to due with the cost of raw materials |
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#3 |
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Join Date: Nov 2015
Real Name: Karl
Location: Kuwait
Posts: 5,228
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Loads of threads on this
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#4 | |
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Welcome to TRF,
Supply and demand methinks, there are probably more reasons but that's the main factor in my opinion. Quote:
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#5 |
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#6 | |
2025 TitaniumYM Pledge Member
Join Date: Nov 2006
Real Name: Eddie
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Watch: A few.
Posts: 38,097
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Quote:
75% of Rolex gold is gold. 95% of Rolex Platinum is platinum. Plus, based on gm/cc, you get a lot more grams of Pt.
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#7 |
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Join Date: Jul 2005
Location: Europe
Posts: 2,998
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The hardness is the most important
The material itself doesn't make much difference But the time they need to shape the case and bracelet is terrible compared to the time they need for a gold watch Also their tools are damaged after only a few watches I don't remember the exact number but the difference was astonishing Let's say they can make 100 gold watches using the same tools ( then the need new brushing/ polishing tools) when working on platinum they need to replace everything after 5 watches Again, not sure about the numbers but the difference was unbelievable
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#8 |
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Join Date: Mar 2014
Location: UK
Posts: 3,990
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As Karl says, this subject has been discussed a number of times across the various forums.
Also raised on another forum — http://forum.tz-uk.com/showthread.ph...um-versus-Gold |
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#9 |
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Join Date: Feb 2010
Real Name: Neil
Location: UK
Watch: ing ships roll in
Posts: 59,448
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Historically it is perceived as more expensive/rare/exclusive by punters so peddlers price this in. It will be many years of gold having a higher spot price for this perception to change.
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#10 |
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Join Date: Mar 2009
Location: USA
Posts: 4,405
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As someone mentioned, platinum is harder to work with than gold. In technical terms, one difference is that the melting point of platinum is a lot higher than gold, so you need special equipment and technique to work with platinum.
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#11 |
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Join Date: Apr 2013
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On a somewhat related topic, I've been told that a potential advantage of Platinum over gold is that it doesn't lose metal when polished (if done correctly).
For those that obsess over case scratches and require a polished perfect watch, the resultant loss of metal over time inevitably changes the shape and contour of a gold watch. With the greater density of Platinum however, the scratches that typically appear result from displaced metal, not lost metal. Supposedly a proper Platinum refinish can rearrange this back to original without loss of metal, although it is more difficult to work with and requires special equipment. With gold, the metal is simply polished away until the remainder of the case is level with the scratch, resulting in lost metal with each polish. Can anyone experienced in metallurgy confirm this? |
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#12 |
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Real Name: tom
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Watch: my fins
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how much is a ton of stainless ,, and brass
materials make up a very small fraction of a watches price ,,, notice i said price , not cost , or value. |
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#13 | |
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Join Date: May 2014
Real Name: John
Location: La Jolla, CA
Watch: Platona
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This is what I understand. On a molecular level the Platinum molecules rearrange rather than "let go" and fly away when polished. But I would like to hear an expert on this.
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#14 |
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Join Date: Mar 2014
Location: UK
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I recommend you read my replies in the link provided earlier.
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#15 |
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Also, platinum is about 34% denser than 18 ct. gold. There is significantly more platinum by weight in say a Platona than there is gold in a WG or YG Daytona.
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#16 | ||
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Quote:
Quote:
Pt950 has a hardness value slightly less than regular 316L, irrespective of material density. If we suppose for a moment that scratches to it are deformations rather than microscopic gouges, then for the material to be restored to it’s original shape, you’re talking about heating the material in order for it to effective re-flow. Given what we know about the high melting point of Pt950, what do you reckon the temperature needs to be, such that the material softens sufficiently to self-level? Sorry, but scratches are scratches, and polishing levels the surrounding material down to the valley of the scratch – it does not add material nor move it around. |
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#17 |
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Join Date: Mar 2009
Location: USA
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Interesting discussion in the link you provided where you were a contributor to the discussion.
I am not a metallurgist or involved in making watch cases, but as far as I have heard, Patek melts some parts of the gold, platinum and SS metal in the case manufacturing process. They do start with a chunk of metal and cut the metal and process it with machine, but platinum is harder to work with the gold. I have heard SS is also harder to work with than gold, though it isn't reflected in a watch price. Whether the price of a final product is from the cost of raw metal, manpower required to work on the metal, apecial machines required to work the metal and/or just manufacturer mark-up due to perceived value of a precious metal, it is probably a combination of all the factors mentioned. |
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#18 | |
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#19 |
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Join Date: Dec 2012
Location: Asia
Posts: 317
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Metal used has never been a consideration in pricing a specific watch. It's always the target market that dictate pricing. (At least for luxury pieces)
If metal is ever considered in pricing., how could this be a 25k US dollars watch? ![]() Sent from my SM-N9208 using Tapatalk |
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#20 | |
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Quote:
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#21 | |
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Quote:
One link, for example is here http://www.technology.matthey.com/article/22/1/2-12/ |
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#22 |
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Join Date: Oct 2012
Location: Left Coast
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One other factor is that platinum was likely a lot more expensive than gold when Rolex started using it. That positioned the platinum models at the top of the hierarchy from the outset. Rolex isn't changing that marketing strategy just because platinum is cheaper. And besides, how often does Rolex reduced prices anyway?
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