Jean-Marc Pontroue is destroying the brand

[itsjknight]

Just watched "WatchAdvisor - PANERAI: Straight talk with CEO Jean-Marc Pontroue and I can't believe this guy.

So starting in 2023 all watch will be converted over to the stupid "esteel" with the transition complete by 2025. I don't understand the logic in a luxury product using recycled materials! I don't want a watch with any recycled materials in it.

I guess I'm done buying Panerai's I just don't like the direction the company has been going since this guy took over as CEO. They are also getting rid of the wood boxes and the watches will now come in a small cardboard box with travel case.

If anyone at Panerai is listening you need to get rid of this guy and get back to your roots of what made Panerai a success. It's certainly not esteel and feminine looking travel cases.