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Old 31 July 2011, 09:00 AM   #1
superdelsol
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Rolex at Costco in the USA

I was just at a new Costco and saw a Mens 18K YG Date-Just with silver diamond dial. I asked the clerk about it because although Costco Canada sells Rolex, this is the first time I've seen or even heard of Rolex at Costco USA. She stated that they only get a few, because Rolex won't sell to them directly for sales in the USA, so they have to use other sources.
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Old 31 July 2011, 09:03 AM   #2
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Insane!
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Old 31 July 2011, 09:08 AM   #3
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Costco brings a grin, it's a subculture to itself. I can just see them now in twin bubble packs for a perceived discount price.
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Old 31 July 2011, 10:48 PM   #4
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funny comment

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Originally Posted by Incurable View Post
Costco brings a grin, it's a subculture to itself. I can just see them now in twin bubble packs for a perceived discount price.
Perhaps, the two gallon size of Datejust. I have seen Brietlings at the local Costco.
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Old 31 July 2011, 09:20 AM   #5
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Nothing like that in Va. They do have all the Invctas you sould ask for though.
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Old 31 July 2011, 09:21 AM   #6
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So Costco is an AD? This thing comes with a warranty?
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Old 31 July 2011, 09:26 AM   #7
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It believe comes with a Costco warranty. It's no different than other other NIB Rolex watches obtained from a gray market dealer. It may be different because Costco has lifetime satisfaction guarantee on everything except some electronics.
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Old 31 July 2011, 09:22 AM   #8
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What was the price?
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Old 31 July 2011, 09:28 AM   #9
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What was the price?
$16,999 I don't know if that's good or bad, as I haven't priced an 18K Date-Just at the AD lately.
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Old 31 July 2011, 11:37 AM   #10
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$16,999 I don't know if that's good or bad, as I haven't priced an 18K Date-Just at the AD lately.
MSRP for a new Men's DJ 116238 is $26K with Jubilee Bracelet.
Base on the price of $16999.00 you mentioned it is a whopping 35% off MSRP.
This DJ was made from 2005 onwards so it will be a good deal if this DJ has the random serial.
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Old 31 July 2011, 09:27 AM   #11
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I was told at my local Costco (by a manager with 15+ years of service) that he had only seen a Rolex being sold once. He claimed that it was acquired by Costco because they promised to adhere to AD pricing criteria. Costco then undercut AD pricing and Rolex got upset and pulled the account. It is hearsay so take it for what's it worth but I have never seen one in person at Costco and I a,ways browse the watches. I've seen Breitling, Cartier, Tag, IWC, and even VC at my local store.
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Old 31 July 2011, 09:35 AM   #12
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I was told at my local Costco (by a manager with 15+ years of service) that he had only seen a Rolex being sold once. He claimed that it was acquired by Costco because they promised to adhere to AD pricing criteria. Costco then undercut AD pricing and Rolex got upset and pulled the account. It is hearsay so take it for what's it worth but I have never seen one in person at Costco and I a,ways browse the watches. I've seen Breitling, Cartier, Tag, IWC, and even VC at my local store.
Yeah I was quite surprised. My wife saw it first as we always browse the watch display. We have 3 Costcos in town, and I've seen most of the brands you mentioned, and I even saw a Zenith Chronograph once, but never a Rolex.
If I had a camera I would have taken a picture and posted it here. The managers probably wouldn't like that, and there is probably some rule against photographing merchandise for sale.
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Old 31 July 2011, 09:36 AM   #13
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Costco here only sell Tag Heuer

Glad they don't sell Rolex that would devalue the brand
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Old 31 July 2011, 10:59 PM   #14
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costco here only sell tag heuer

glad they don't sell rolex that would devalue the brand
x2
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Old 31 July 2011, 09:44 AM   #15
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Costco was selling Omegas in the gray market. They were sued by Omega, and Costco lost. If Costco operates as a non AD and continues selling more Rolexes like this, I imagine they will be sued by Rolex as well.
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Old 10 December 2015, 12:02 AM   #16
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Costco was selling Omegas in the gray market. They were sued by Omega, and Costco lost. If Costco operates as a non AD and continues selling more Rolexes like this, I imagine they will be sued by Rolex as well.
I believe Costco won on appeal so they are still selling omegas. if there are any JDs on the TRF maybe they can answer this for sure but I want to say the ruling set the standard for selling products such as this. I have seen a couple of rolexs here in NorCal costcos
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Old 31 July 2011, 09:45 AM   #17
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My brother in law bought a DSSD about a year ago from a Costco here in Toronto (the one near Yorkdale Mall).

Yih
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Old 31 July 2011, 10:01 AM   #18
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It's been going on for years. I have seen Pateks at Costco.
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Old 31 July 2011, 10:07 AM   #19
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I always check out the watches at Costco but I've never seen a Rolex in their case; just plenty of TAGs and once an IWC.
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Old 31 July 2011, 10:20 AM   #20
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I belong to Cosco never seen anything but INSANELY PRICED INVICTERS, a few Tags, Cartier, never a Rolex though.I heard the Omega story w/ them , Rolex will soon be next to sue
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Old 31 July 2011, 10:25 AM   #21
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I belong to Cosco never seen anything but INSANELY PRICED INVICTERS, a few Tags, Cartier, never a Rolex though.I heard the Omega story w/ them , Rolex will soon be next to sue
What part of Arizona do you live in?
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Old 31 July 2011, 10:16 AM   #22
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Same here in japan, they had a large variety of rolex, omega, cartier etc... this was 2 weeks ago in their osaka branch...
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Old 31 July 2011, 11:10 AM   #23
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I don't mind buying a Rolex from Costco...as long as they could beat the prices here on TRF......but I doubt that they could.
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Old 31 July 2011, 11:12 AM   #24
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A few years ago, I have seen our Costco here in OC, CA selling Rolex. I have never seen Rolex for sale at Costco since.
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Old 31 July 2011, 11:16 AM   #25
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do they offer refunds under lifetime non-satisfaction guarantee as well?
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Old 31 July 2011, 11:21 AM   #26
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I can't imagine Rolex would let a thing like this go on for a very long.
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Old 31 July 2011, 11:40 AM   #27
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At the recent Dallas GTG, I heard the Rolex USA sales rep say something about taking the Walmart/Sam's Club folks to court (and winning).

If I remember, he said that Rolex's position is that gray watches are here illegally.
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Old 31 July 2011, 01:33 PM   #28
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At the recent Dallas GTG, I heard the Rolex USA sales rep say something about taking the Walmart/Sam's Club folks to court (and winning).

If I remember, he said that Rolex's position is that gray watches are here illegally.
Rolex will trace the serial numbers back to the AD and it will not be pretty.
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Old 19 October 2013, 02:09 AM   #29
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Originally Posted by BarkMaster View Post
At the recent Dallas GTG, I heard the Rolex USA sales rep say something about taking the Walmart/Sam's Club folks to court (and winning).

If I remember, he said that Rolex's position is that gray watches are here illegally.
It depends on your definition of grey market. Around here the term is often applied more liberally to include any channel other than the official AD network. It would only be here illegally if it was not originally imported to the US by Rolex USA. If the watch originally came from a domestic AD, then I'd think it's legal.
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Old 31 July 2011, 01:59 PM   #30
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I bet they dont even give you a bag. They just put it in the shopping cart in front of yours after checkout. Then I hate to have to show my reciept to the guy who is not even counting items in your shopping cart. I hate dealing with that guy everytime. Its like a polite way of costco or Sams club saying we think you are all a bunch of crooks.
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