Swatch Group Target

[TB72]

Thought the following may be of interest to some Omega fans:

Just read on the BBC Telextext page that Swatch Group are looking for sales growth of between 5% and 10% in 2012 after reporting record sales in 2011 (up 21.7% to £4.8bn / $7.5bn).

I wonder where they are aiming most the the sales growth from? I'd reckon they'd have to shift a fair number of Swatch watches to reach their target, so I guess there will be a lot of pressure on the Omega Division.

[Passionata]

There are also other brands-brequet,etc-in the group,however you might be right omega is the best seller

[dsio]

As China and the rest of Asia increases its demand Omega will keep going up, the Constellation range is a license to print money over there.

[The GMT Master]

Omega will be a lynchpin of their success. They have a lot of very strong brands in their lower tiers (Tissot, Longines, Rado), as well as their more exclusive brands (Blancpain, Breguet, Glashutte Original). I have a feeling 2011 will be the year that Omega really begins to capture people's imaginations again - the cal. 8500 will be the foundation of their future

[skoidat69]

Originally Posted by The GMT Master

Omega will be a lynchpin of their success. They have a lot of very strong brands in their lower tiers (Tissot, Longines, Rado), as well as their more exclusive brands (Blancpain, Breguet, Glashutte Original). I have a feeling 2011 will be the year that Omega really begins to capture people's imaginations again - the cal. 8500 will be the foundation of their future

They also own Tiffanys and I think that it may add to their bottom line as well. I've done my part buying stuff for my wife there...

[The GMT Master]

Originally Posted by skoidat69

They also own Tiffanys and I think that it may add to their bottom line as well. I've done my part buying stuff for my wife there...

They're no longer associated with Tiffanys - they were involved with making a watch for the brand, but there was a well documented falling-out between the two companies a few months back

[htc8p]

Originally Posted by TB72

Thought the following may be of interest to some Omega fans:

Just read on the BBC Telextext page that Swatch Group are looking for sales growth of between 5% and 10% in 2012 after reporting record sales in 2011 (up 21.7% to £4.8bn / $7.5bn).

I wonder where they are aiming most the the sales growth from? I'd reckon they'd have to shift a fair number of Swatch watches to reach their target, so I guess there will be a lot of pressure on the Omega Division.

swatch group is an empire. that 5-10% is definitely doable. omega being the 2nd largest watch maker in the luxury segment, i think they'll contribute a large percentage.

[Baronrojo]

I'm guessing Longines getting positioned in the slot Omega is leaving open. I need to grab my Legend Diver before prices go up.

I always thought Longines deserved better recognition.

[Dream99]

Originally Posted by Baronrojo

I'm guessing Longines getting positioned in the slot Omega is leaving open. I need to grab my Legend Diver before prices go up.

I always thought Longines deserved better recognition.

Totally agree.

[AAMD11]

That's the way I feel about Rado. I think Longines and Rado are great brands, however alot of people are not into Rado's designs

[Dream99]

After talking to Various AD's it seems Omega are expecting a Massive increase in Omega watch sells during the worldwide coverage of the Olympic games this summer. I guess they have experienced this peak in sales quite a few times before as they are certainly not new the role of Official time keeper at these games. It will be very interesting to see what actaully happens.

[Dweller of the Sea]

If I remember correctly, about 20% of swatch Groups income is from products that is non-watch related. They have fx a big quartz-crystal industry (I believe the biggest in the world). Quartz-crystals are used in almost all electronic products.

These non-watch related business´ could be something they will expand

[MP5]

I love Omega but I will not pay Rolex prices for them. This soaring increase in sales I just dont see it unless they are making significantly more per unit.

[The GMT Master]

Originally Posted by MP5

I love Omega but I will not pay Rolex prices for them. This soaring increase in sales I just dont see it unless they are making significantly more per unit.

I'm sure there was a time when people would have refused to pay Omega prices for a Rolex

[capote]

Originally Posted by The GMT Master

I'm sure there was a time when people would have refused to pay Omega prices for a Rolex

Omega is really stepping up, both their PO and AT 8500 are - as far as I am concerned - real competition to Rolex. They are moving in the right direction with movements as well as design while Rolex is moving in the opposite direction design-wise and not doing anything with the movements. It will be interesting to look back on this in ten years time.

[The GMT Master]

Originally Posted by capote

Omega is really stepping up, both their PO and AT 8500 are - as far as I am concerned - real competition to Rolex. They are moving in the right direction with movements as well as design while Rolex is moving in the opposite direction design-wise and not doing anything with the movements. It will be interesting to look back on this in ten years time.

I completely agree. I think Rolex have to introduce a replacement for the 3135 based movements fairly soon to avoid having market share taken by Omega

[Dweller of the Sea]

Originally Posted by The GMT Master

I completely agree. I think Rolex have to introduce a replacement for the 3135 based movements fairly soon to avoid having market share taken by Omega

I agree, but I don´t think Rolex feels that threatened.
Rolex has one thing that makes them sell watches no matter what, and thats their brand. Most of the people who buy a Rolex, doesn´t care about the movement, they just want the brand and the bling.

[Wisconsin Proud]

Originally Posted by The GMT Master

I completely agree. I think Rolex have to introduce a replacement for the 3135 based movements fairly soon to avoid having market share taken by Omega

what does an 8500 do that a 3135 doesnt? not broke, dont fix it. the 2500 was broke and needed fixing. plenty of facts to support this.

[mrbill2mrbill2]

Originally Posted by The GMT Master

I completely agree. I think Rolex have to introduce a replacement for the 3135 based movements fairly soon to avoid having market share taken by Omega

GMT Master I agree with what you say most of the time. But, this time I must vehemently disagree. I believe most Rolex owners, like myself, prefer true and time tested timed time pieces. The 2500 series coaxials were a "problem" to say the least "A", "B", and then "C"!

Daniels stated from the begining a coaxial cannot run at 28,800. Look at the reductions in the service intervals since introduction. Rolex has never had problems like this, nor will they.

Before you state Rolex needs to update the 3135 I suggest you review Omega's history of the magnificent coaxial movement's introduction.

No hard feelings - Just tired of the 8500 glorification.

[AAMD11]

I will be honest but I don't see myself buying a Rolex anytime soon. I believe they are somewhat overrated and you basically pay more for the name than for what it realy is. I much prefer Omega.

[rr-nyc]

Originally Posted by skoidat69

They also own Tiffanys and I think that it may add to their bottom line as well. I've done my part buying stuff for my wife there...

The affiliation are limited to the watches. Tiffany Watch Co. (branded as Tiffany & Co) is wholly owned by Swatch.

edit: Chris is correct though, there was a breach motion filed by Tiffany's. Swatch has two years to wind down that business unit