AD asking $2000 over MSRP

[fly-dad]

Again in my travels I walked into an AD who had a SS Daytona (I don't want to say where). The MSRP on the Box was $9200 and he was asking $11200. I guess not all AD's sell at MSRP.

[toph]

as far as i am aware it is illegal to do this. contact rolex.

[Alcan]

Originally Posted by toph

as far as i am aware it is illegal to do this. contact rolex.

Not in Canada it isn't. AD's sell for what the traffic will bear. Welcome to free enterprise.

[toph]

so why do rolex make price lists, just so an AD out to make a fast buck can ignore them!

[toph]

pre- owned yes- but brand new i really dont think so

[Alcan]

Originally Posted by toph

pre- owned yes- but brand new i really dont think so

Things might be different in the U.K. I posted here about a year ago when the SS Daytona was the hot ticket that my AD here in Canada had another for sale, for $2,000 over list. One of our members from New York State jumped at the chance to fly up, stay long enough to buy it, and fly home.

[toph]

Originally Posted by Alcan

Things might be different in the U.K. When I posted here about a year ago that my AD in Canada had a SS Daytona for sale, one of our members from New York State jumped at the chance to fly up, buy the watch at $1,000 over list, and fly home.

Thats a good deal for a daytona but if an AD gets a new one in stock as far as im aware they cant start charging whatever they want. maybe im wrong. if so i apologise.
but i am going to find out the rules

[Alcan]

Originally Posted by toph

Thats a good deal for a daytona but if an AD gets a new one in stock as far as im aware they cant start charging whatever they want. maybe im wrong. if so i apologise.
but i am going to find out the rules

No problems, Chris.

P.S. I edited my post because on thinking about it they wanted $2K over list, not $1K.

[xf384c]

Originally Posted by toph

pre- owned yes- but brand new i really dont think so

MSRP = Manufacturer Suggested Retail Price.
So I guess it is just a suggested price. I called NYC Rolex before and mentioned this, and I was told, they can sell whatever price they want, they don't stop them from doing so.

MSRP is the same for car dealers too, they can sell whatever price they want.

[ziphe]

Some Chinese AD in southern california charge 15k when they get a ss daytona in stock.

[Leighton]

Originally Posted by xf384c

MSRP = Manufacturer Suggested Retail Price.
So I guess it is just a suggested price. I called NYC Rolex before and mentioned this, and I was told, they can sell whatever price they want, they don't stop them from doing so.

MSRP is the same for car dealers too, they can sell whatever price they want.

x2!

[Trurolexer]

Originally Posted by xf384c

MSRP = Manufacturer Suggested Retail Price.
So I guess it is just a suggested price. I called NYC Rolex before and mentioned this, and I was told, they can sell whatever price they want, they don't stop them from doing so.

MSRP is the same for car dealers too, they can sell whatever price they want.

X3!!!

[TempoKing]

Originally Posted by toph

pre- owned yes- but brand new i really dont think so

..I bought from an authorised dealer just the other day.
I paid 1300 dollars over list...lol...who ever suggests that the authorised
dealers are god's gift to Rolex supply ...think again..

[oneillba]

Just say no!

[sub2004]

Thats why they are invariably called "recommended" retail prices or "suggested" retail prices or "manufacturers" suggested/recommended retail prices.

Probably better to buy 11 grand worth of crude oil Lol

[dfn8tly]

Chris;

There is a long-standing Federal law in the U.S. that prohibits any manufacturer from requiring an independent dealer to sell the goods they purchase at a specific price point. To do so would inhibit free competition. Of course, all manufacturers recommend that a retailer not devalue the product by selling below their guidlines. Most businesses abide by these suggestions or face non-renewal of their sales agreement for any number of infractions and the product being no longer available to them.

[Markg]

Originally Posted by dfn8tly

Chris;

There is a long-standing Federal law in the U.S. that prohibits any manufacturer from requiring an independent dealer to sell the goods they purchase at a specific price point. To do so would inhibit free competition. Of course, all manufacturers recommend that a retailer not devalue the product by selling below their guidlines. Most businesses abide by these suggestions or face non-renewal of their sales agreement for any number of infractions and the product being no longer available to them.

there is no such law, and the supreme court allowed essentially just that this past summer.

[dfn8tly]

Mark & Chris;

I was referring to the Robinson-Patman Act of 1936 which prohibits producers from selling the same goods to equally-situated distributors at prices that might be considered to reduce competition. A good example would be chain store pricing vs. independent dealers.

Therefore, my comment on the subject for which this thread was originally created was not wholly appropriate. Thanks for allowing me to clarify this issue.

[Markg]

Originally Posted by dfn8tly

Mark & Chris;

I was referring to the Robinson-Patman Act of 1936 which prohibits producers from selling the same goods to equally-situated distributors at prices that might be considered to reduce competition. A good example would be chain store pricing vs. independent dealers.

Therefore, my comment on the subject for which this thread was originally created was not wholly appropriate. Thanks for allowing me to clarify this issue.

i think this may be what you are looking for...

http://www.supremecourtus.gov/opinions/06pdf/06-480.pdf

[CoopJr]

Toph,
I had my AD offer to put me at the top of their Milgauss GV list...for a $2,000 deposit and the watch was going to be $10,000. The MSRP on that is $6575. I told the sales girl to go scratch.

[steel4me]

dude,

they should create something called BSRP (Better Sell at Retail Price) ... then these cheating ADs will learn their lesson ....

[Felly Jr.]

Originally Posted by steel4me

dude,

they should create something called BSRP (Better Sell at Retail Price) ... then these cheating ADs will learn their lesson ....

Hey steelMan, I know this is , but I haven't seen you say FTC in awhile and I kinda miss it!

[2careless]

Er, in Australia there is a "Trade Practices Act" where the manufacturer can tell the reseller to sell at a "Maximum retail price" and this is the max a retailer/reseller can sell the goods for. It's illegal in Australia to put a minimum price.
I suppose every country has different consumer laws so caveat emptor!

[Attila]

Originally Posted by 2careless

Er, in Australia there is a "Trade Practices Act" where the manufacturer can tell the reseller to sell at a "Maximum retail price" and this is the max a retailer/reseller can sell the goods for. It's illegal in Australia to put a minimum price.
I suppose every country has different consumer laws so caveat emptor!

Darn tooting! The laws in Australia are very good for the consumers.

[hienpham04]

2K above MSRP is not bad for a brand new Daytona.

[SPORTSFAN]

Originally Posted by hienpham04

2K above MSRP is not bad for a brand new Daytona.

Hi
The only way I would pay 2k over list for a rolex would be if I was going to sell it the same day for 4k over list.
But it is a sellers market so good luck to you.

[rob]

run forest run!

[jake]

Everybody wants to rule the world...

[RolexADinFL]

It may not be illegal, BUT in the US if the Area Sales Manager finds out that dealer will NOT BE GETTING ANY MORE ALLOCATED MODELS.

I would make a call to Rolex.

[Tombstone]

Yes an AD can sell a Rolex for any price they wish. I have been through this argument with Rolex about a year ago. In short Rolex in New York, Bev. Hills, and Dallas advise that the msrp is just that a suggested retail price. I find Rolex to be two faced the AD can charge more but a discount is discouraged. This double standard is another reason why at times I find Rolex is a large turn off.