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Liga · 15 April 2021, 11:00 PM

Have a read about Apple's take over of the industry

https://amp.scmp.com/magazines/style...piece-heritage

samson66 · 15 April 2021, 11:09 PM

Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.

911991 · 15 April 2021, 11:19 PM

Quote:

Originally Posted by samson66

Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.

I agree, I will believe it when the Apple store tells me there is a list for an Apple Watch and a 2 year waiting period

fskywalker · 16 April 2021, 12:18 AM

Quote:

Originally Posted by samson66

Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.

Sent from my iPhone using Tapatalk Pro

DoctorsOrders · 16 April 2021, 12:28 AM

Quote:

Originally Posted by samson66

Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.

Hahaha couldn’t have said it better myself!

alllexandru · 16 April 2021, 03:59 AM

Quote:

Originally Posted by samson66

Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.

This :))

Boaters · 16 April 2021, 03:38 PM

Quote:

Originally Posted by samson66

Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.

Well said

Eric-London · 20 April 2021, 04:59 PM

Quote:

Originally Posted by samson66

Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.

lol

turkeysub93 · 15 April 2021, 11:10 PM

Hoopla and nothing more...

MONTANTK · 15 April 2021, 11:11 PM

Apple Watch and Rolex are not even in the same market. I’d be willing to bet that 95% of Apple Watch sales are to people who either can’t afford a Rolex or have no interest in watches

WalterE · 16 April 2021, 03:23 AM

Quote:

Originally Posted by MONTANTK

Apple Watch and Rolex are not even in the same market. I’d be willing to bet that 95% of Apple Watch sales are to people who either can’t afford a Rolex or have no interest in watches

I have bought myself an Apple Watch. I definitively can afford a Rolex and As far as I can remember I have loved watches.

Perhaps I am holding it wrong...

Kyle3130 · 16 April 2021, 01:52 PM

Quote:

Originally Posted by MONTANTK

Apple Watch and Rolex are not even in the same market. I’d be willing to bet that 95% of Apple Watch sales are to people who either can’t afford a Rolex or have no interest in watches

This for sure! Every time I interact with an Apple Watch owner, they have no interest in mechanical watches at all.

XtraCrispy · 22 April 2021, 06:34 AM

Quote:

Originally Posted by montantk

apple watch and rolex are not even in the same market. I’d be willing to bet that 95% of apple watch sales are to people who either can’t afford a rolex or have no interest in watches

+1

CalAlumnus · 15 April 2021, 11:11 PM

A Rolex/AP/Patek/Omega is a completely different product from an Apple Watch. I’d be shocked if any owners of high-end Swiss mechanical watches genuinely replace them with an Apple Watch.

Swiss mechanical watches are bought as career milestone gifts, or heirlooms, or jewelry. No one buys an Apple Watch for those reasons.

1665fan · 15 April 2021, 11:13 PM

Hilarious.....

D007 · 15 April 2021, 11:13 PM

You can’t compare apples to oranges

Computantis · 15 April 2021, 11:15 PM

Quote:

Originally Posted by D007

You can’t compare apples to oranges

Or Apple to Rolex for that matter

007timer · 21 April 2021, 12:05 AM

Quote:

Originally Posted by Computantis

Or Apple to Rolex for that matter

Clever

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WatchGuy1966 · 17 April 2021, 01:55 AM

Quote:

Originally Posted by D007

You can’t compare apples to oranges

More like "you can't compare Apples to Gems"

watchwatcher · 15 April 2021, 11:13 PM

Oh no. Well, I guess I should dump all my watches and get an Apple watch.

Thanks for the heads up, OP.

PA Zu · 15 April 2021, 11:14 PM

Until DavidSw has a $34K Apple watch, I call BS.

boogiebot · 16 April 2021, 03:49 AM

Quote:

Originally Posted by PA Zu

Until DavidSw has a $34K Apple watch, I call BS.

Sent from my iPhone using Tapatalk

subcsteve · 16 April 2021, 03:58 AM

Interesting point re the advertising/marketing budget vs true customer engagement (transactional at best with the Swiss brands). I wonder if Rolex could achieve same/better results by further owning the high net worth client as they aim to move further up the value chain? They could effectively create a closed shop for the customers they have in mind while the rest of us simply look on!

EEpro · 15 April 2021, 11:16 PM

I can see Apple Watch affecting Cartier or other walk-in purchased premium brands of similar case shape. People who want a Rolex are crazy-eyed and will stop at no premium to get what they want.

CastorKrieg · 15 April 2021, 11:19 PM

Quote:

Originally Posted by EEpro

I can see Apple Watch affecting Cartier or other walk-in purchased premium brands of similar case shape. People who want a Rolex are crazy-eyed and will stop at no premium to get what they want.

It's mostly killing the sub-1000$ pieces, all your Fossil or fashion watches. Fossil group is largely toast at this point.

David001 · 16 April 2021, 12:06 AM

Quote:

Originally Posted by CastorKrieg

It's mostly killing the sub-1000$ pieces, all your Fossil or fashion watches. Fossil group is largely toast at this point.

I'm not convinced.
There are literally millions of people out there who want a traditional looking watch but their budget doesn't stretch to more than a few hundred bucks.

CastorKrieg · 16 April 2021, 12:21 AM

Quote:

Originally Posted by David001

I'm not convinced.
There are literally millions of people out there who want a traditional looking watch but their budget doesn't stretch to more than a few hundred bucks.

Which is why Daniel Wellington is in every mall in the world.

ColdWater · 16 April 2021, 12:51 AM

As technology integrates with the things people use, wearables become a necessity to consumers at all levels.

The Apple Watch is the tool watch.

High end Swiss watchmakers will continue to pivot their brand toward exclusive luxury and jewelry pieces (gold 36mm Explorer).

I can hardly tell the time on some of the Richard Mille pieces because that's not their purpose.

Though not purist, Rolex is playing the market perfectly. Be glad you have one (or four.)

Stan Cooper · 15 April 2021, 11:18 PM

I don't buy it; they're completely different markets.

afmars · 15 April 2021, 11:20 PM

This is hilarious.

15 April 2021, 11:00 PM	#1
Liga Banned Join Date: Mar 2021 Location: Canada Watch: Bulova Marriage Posts: 95	Rolex is in trouble. Apple is taking over Have a read about Apple's take over of the industry https://amp.scmp.com/magazines/style...piece-heritage

15 April 2021, 11:16 PM	#24
EEpro 2025 TitaniumYM Pledge Member Join Date: Apr 2019 Real Name: Brad Location: Purdue Watch: Daytona Posts: 9,246	I can see Apple Watch affecting Cartier or other walk-in purchased premium brands of similar case shape. People who want a Rolex are crazy-eyed and will stop at no premium to get what they want. __________________ ♛ ✠ Ω 2FA Active

15 April 2021, 11:18 PM	#29
Stan Cooper 2025 TitaniumYM Pledge Member Join Date: Aug 2020 Real Name: Stan Cooper Location: Sonoma County, CA Watch: GMT-Master II Posts: 3,011	I don't buy it; they're completely different markets. __________________ ♛16710 GMT-Master II, ♛1915 Rolex WW1 Trench Watch, Zelos Thresher 500m GMT Meteorite, Zelos Swordfish 40 200m Ti Blood Moon Meteorite, Hamilton Pilot Chronograph, Ball Roadmaster Pilot GMT COSC Chronometer, Zelos Mako 300M Traveler GMT Meteorite, Seiko SSC813 quartz solar powered chronograph It's weird being the same age as old people. - Stan

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15 April 2021, 11:09 PM	#2
samson66 2025 Pledge Member Join Date: Jul 2013 Real Name: Mike Location: Downy Ocean Hon Watch: my money leaving! Posts: 14,045	Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.

15 April 2021, 11:10 PM	#9
turkeysub93 "TRF" Member Join Date: Dec 2020 Location: N/A Posts: 618	Hoopla and nothing more...

15 April 2021, 11:11 PM	#10
MONTANTK "TRF" Member Join Date: Jul 2020 Location: New York Posts: 465	Apple Watch and Rolex are not even in the same market. I’d be willing to bet that 95% of Apple Watch sales are to people who either can’t afford a Rolex or have no interest in watches

15 April 2021, 11:11 PM	#14
CalAlumnus "TRF" Member Join Date: Mar 2021 Location: Texas Posts: 17	A Rolex/AP/Patek/Omega is a completely different product from an Apple Watch. I’d be shocked if any owners of high-end Swiss mechanical watches genuinely replace them with an Apple Watch. Swiss mechanical watches are bought as career milestone gifts, or heirlooms, or jewelry. No one buys an Apple Watch for those reasons.

15 April 2021, 11:13 PM	#15
1665fan "TRF" Member Join Date: Oct 2017 Location: East coast Posts: 6,674	Hilarious.....

15 April 2021, 11:13 PM	#16
D007 "TRF" Member Join Date: Feb 2021 Location: NYC Posts: 171	You can’t compare apples to oranges

15 April 2021, 11:13 PM	#20
watchwatcher "TRF" Member Join Date: Jan 2009 Real Name: Larry Location: Kentucky Watch: Yes Posts: 35,218	Oh no. Well, I guess I should dump all my watches and get an Apple watch. Thanks for the heads up, OP.

15 April 2021, 11:14 PM	#21
PA Zu "TRF" Member Join Date: Mar 2020 Location: US Posts: 179	Until DavidSw has a $34K Apple watch, I call BS.

16 April 2021, 03:58 AM	#23
subcsteve "TRF" Member Join Date: Dec 2016 Location: St Albans Posts: 69	Interesting point re the advertising/marketing budget vs true customer engagement (transactional at best with the Swiss brands). I wonder if Rolex could achieve same/better results by further owning the high net worth client as they aim to move further up the value chain? They could effectively create a closed shop for the customers they have in mind while the rest of us simply look on!

16 April 2021, 12:51 AM	#28
ColdWater "TRF" Member Join Date: Feb 2021 Location: Panhandle, FL Watch: BLNR Posts: 68	As technology integrates with the things people use, wearables become a necessity to consumers at all levels. The Apple Watch is the tool watch. High end Swiss watchmakers will continue to pivot their brand toward exclusive luxury and jewelry pieces (gold 36mm Explorer). I can hardly tell the time on some of the Richard Mille pieces because that's not their purpose. Though not purist, Rolex is playing the market perfectly. Be glad you have one (or four.)

15 April 2021, 11:20 PM	#30
afmars "TRF" Member Join Date: Aug 2019 Real Name: Andrew Location: USA Watch: BLRO Posts: 738	This is hilarious.

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