Rolex price increase ?

[Edfrozen]

JLC and Omega are increasing price significantly.
Can Rolex be far behind ?

[TVC15]

I looked at VC pricing the other day, seems to have gone up substantially.

[amh]

It's overdue, SS models could increase 25% and not hurt ssles

[JC316]

Originally Posted by amh

It's overdue, SS models could increase 25% and not hurt ssles

You're right. They should just double every model.

[htm998]

It is true that both JLC and Omega have recently increased their prices significantly.

But it's difficult to predict exactly how Rolex will respond. it's possible that price adjustments may occur.

[Ghost410]

Well I guess I’ll be paying more when I pick up a master ultra thin moon

[mmbiker]

I am done with SS Rolex so such increase will actually make me happy!

As long as Rolex doesn’t increase price on precious metal pieces too much, I am good.

Have been dreaming about a gold Daytona lately


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[Krash]

The cost of a JLC Reverso is ridiculous now. I think if you’re interested in that style of watch, the Cartier Tank is definitely the way to go. My 2 cents…


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[AJMarcus]

Originally Posted by Krash

The cost of a JLC Reverso is ridiculous now. I think if you’re interested in that style of watch, the Cartier Tank is definitely the way to go. My 2 cents…


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I completely agree. I certainly am intrigued by the horological aspects of JLC but Cartier Tank is a way better value proposition for a very iconic timepiece. I was considering a Reverso but frankly couldn’t justify the almost $10K for a reverso that was $6K about three years ago. JLC I think is playing like their Vacheron. But they’re not in the same marketplace nor do they have the demand. Let the market decide if JLC is on the right track.

[Auric Goldfinger]

Originally Posted by AJMarcus

I completely agree. I certainly am intrigued by the horological aspects of JLC but Cartier Tank is a way better value proposition for a very iconic timepiece. I was considering a Reverso but frankly couldn’t justify the almost $10K for a reverso that was $6K about three years ago. JLC I think is playing like their Vacheron. But they’re not in the same marketplace nor do they have the demand. Let the market decide if JLC is on the right track.

Richemont owns all three and ultimately is in charge of price increases. When one brand increases prices the others in their portfolio usually follow shortly after.

JLC was the first Richemont brand to offer an eight year warranty. I think they use JLC to test the waters in the market.

[fooey]

I think Omega should be very careful! They have increased prices by so much and in quick succession, it might bite them in the ass soon! Most of their models now are not worth the price their asking.
Then throw in virtually no discounts and think their getting very greedy!

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[Sal_UKSheffield]

Originally Posted by fooey

I think Omega should be very careful! They have increased prices by so much and in quick succession, it might bite them in the ass soon! Most of their models now are not worth the price their asking.
Then throw in virtually no discounts and think their getting very greedy!

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I used to get offered 30% discount on Omegas back in 2016. I thought they were overpriced even with the discount. Todays prices are wild and with the new price increases it’s become a no brainer. Omegas are anyways ��

[doublevanose82]

Originally Posted by Sal_UKSheffield

I used to get offered 30% discount on Omegas back in 2016. I thought they were overpriced even with the discount. Todays prices are wild and with the new price increases it’s become a no brainer. Omegas are shite anyways 🤣

Agreed, I picked up a blue Seamaster early last year and had beg for an 8% discount. Last time I went by I heard someone say "no discounts on Omega."

[Harry-57]

Originally Posted by fooey

I think Omega should be very careful! They have increased prices by so much and in quick succession, it might bite them in the ass soon! Most of their models now are not worth the price their asking.
Then throw in virtually no discounts and think their getting very greedy!

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It's not like most of their watches are on backorder either. I bought an AT in December 2022 and got a good discount, which turned into an even better discount when they raised their UK prices again a week or so later.

One can argue that inflation has hit prices but Omega, Tag Heuer and probably others have been pumping prices for the past 5 years.

[amh]

Originally Posted by fooey

I think Omega should be very careful! They have increased prices by so much and in quick succession, it might bite them in the ass soon! Most of their models now are not worth the price their asking.
Then throw in virtually no discounts and think their getting very greedy!

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Won't matter if Omega raises prices, there will be a discount to match.

[Rolexavidfan]

JLC, Omega, Vacheron have raise their prices. So do Rolex and Patek in quick succession last year and early this year. It is what it is.


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[1William]

The manufactures are always looking for a ceiling on prices. They study this and if a bump in prices seems to have no impact on sales then another will follow soon. Most of the brands that have gotten carried away with themselves lately, JLC/Omega, just to name a few, will at some point see the impact to sales numbers. They will then allow moderate discounting and it will be some time before another increase occurs. Based on the msrp Omega is not an option for me except in the pre-owned market. JLC, while I like the brand, is irrelevant in the watch world based on pricing and lack of sales.

[lifeback88]

Inflation and demand, that’s it. They’ve been raising prices like this for years and years, nothing new at all.

[fredos_rolex]

Omega might be able to get away with it as they are the second-highest volume manufacturer after Rolex and have excellent brand recognition and consumer respect in the marketplace. But this seems like a bad strategy for JLC, I'm having a really hard time seeing how this doesn't lower their marginal revenue. 5 figures for a steel reverso? Riiiight...those will sell, LOL

[Henrimontgomery]

Any exemple of price increase? I’m quite curious.

[Harry-57]

Originally Posted by Henrimontgomery

Any exemple of price increase? I’m quite curious.

Omega?

[Krash]

Originally Posted by Henrimontgomery

Any exemple of price increase? I’m quite curious.

I thought this watch was overpriced when it was selling for around $6,000, which was only a couple years ago. Now it’s ridiculous.




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[watchluvr4ever]

They usually increase the price right before I buy a new one, lol.

[ArtNouveau]

Remember, RolexUSA went almost a decade without a price increase, there has been one for the last few years always on January 1 or on new models. It would be highly unusual for them to do an across the board hike mid-year. Can’t speak for other markets.

[JSCP]

Originally Posted by Edfrozen

JLC and Omega are increasing price significantly.
Can Rolex be far behind ?

Would not pay for an Omega or JLC old prices or new.
Used to have a Speedy, liked but sold it.

Overpriced second rate. Omega doesn’t have any interesting/good looking models beyond the speedy or maybe the Seamaster black dial.

Waste of money, no value once left store.

[alphadweller]

Originally Posted by Henrimontgomery

Any exemple of price increase? I’m quite curious.

In the past few years, VC went from €28k to €33k on their basic Patrimony date self-winding (85180). On the first of June they bumped the price to €35k where I live. Ouch.

[ronricks]

I would expect a price increase on Jan 1 2024 just like we have seen the last few years.

[Rushne]

Ouch... I knew about the JLC brutal hike of 40% on some pieces.
As another poster said, 6k back in the day was hard to justify for a Reverso, now at 10k. Forget it.

I didn't know Omega also jumped on the hike bandwagon. They already increased their prices too much over the last few years.

I used to love omega but their releases are just sub par. If they took their whole time and date seamaster range and thinned them out to 11mm and reduced them to 40mm diameter, they would be on point. Their chrono's their everything to be honest, are freaking hamburgers on the wrist.
As much as people want to attack Rolex for being over priced, they are making more wearable pieces for a larger portion of the population.

[Oystersteel92]

Originally Posted by Rushne

Ouch... I knew about the JLC brutal hike of 40% on some pieces.
As another poster said, 6k back in the day was hard to justify for a Reverso, now at 10k. Forget it.

Interesting. The AD I visited last winter that told me they would never ever sell me a Patek Phillipe had a case full of JLCs all for sale that day. Wouldn't think that would justify such a steep increase.

[psv]

It is very easy, we all say enough is enough and stop buying their overpriced watches, the prices will adjust.

I bought a green dial Reverso tribute in Dec '22, with January '23 delivery, from JLC boutique for $8,750. There was a price increase in January to $9,100. Now the same watch is $10,600!?

$14,300 for a JLC Memovox in stainless steel on a leather strap? Forget about it; that watch should be $8,750.