Disappointment with the DJ II crown size - Letter to Rolex SA Geneva

[nodatalog]

Email sent to bruno.meier@rolex.com (Rolex S.A. President - Geneva, Switzerland)

--------

Hi,

I am a average Rolex customer located in Osaka, Japan, and I am writing
you full of disappointment. I was expecting to purchase a new Datejust
41 mm bi-colour here, in an Rolex AD in Osaka, Japan.

To my surprise, the watch crown of the DJ 41 mm is the same as the DJ 36
mm. and it is disproportionately small on such a big watch.

Such small crown breaks the watch balance and goes against the overall
feeling of watch quality; not to mention the crown size makes this model
look somewhat cheap to my eyes--as if Rolex was saving on a new crown.

Joke aside, the DJ II 41 mm can compare to a human body of a good
stature with a winy-tinny masculine attribute (ie. the crown).

The Milgauss 40 mm. has a bigger crown if I am not mistaken. I am not
found of the model, but the watch balance looks good.

The team or person in charge of the crown for the DJ 41 mm. has made a
blatant mistake.

Could you give the datejust II the crown size it deserves at last? I
don't spend 1 millions yens for a half-backed watch (watch size update,
still a small crown of an older 36 mm models).

I have large wrists and I was really glad to welcome a 41 mm. Rolex
watch (not a sports watch as the Daytona or GMT II or even a Scub.)
That's a big miss.

Best regards,

------

So I won't purchase the DJ II for now as expected.
And with a bit of luck, ~25 years later, the new DJ III might eventually have a decent crown size

[STEELINOX]

Bfhaaa ha haa haa - oh, you got this right brutha, that crown belongs on "mini me's watch" !

I cant wait to see Bruno's response...

[Zirotti]

I disagree. The focal point of the DJII is not the crown...

If you want a big crown, but a Big Pilot.

[ral]

There is no pleasing everybody... I would have liked it in 38-39mm and with smaller hour markers...

The DJ II looks fine. It just won't please everybody (no watch does).

[Tools]

I think that the DJ II looks just fine........

Certainly a refreshing look from the huge and over industrialized caged crown offerings of some other brands.... Now, those are badly proportioned.......

[cody p]

well, you are entitled to your opinion and you are directing it to the right guy. let us know if he responds.

[acce1999]

I am looking forward to see the reply from Geneva!

A friendly meant question:

Don't you think that the designers in Geneva have spent a lot of time and consideration before putting the watch into production?

Best,

A

[JJ Irani]

In my opinion, the TWINLOCK crown is more proportionately sized on the new Milgauss.

JJ

[swatty]

The crown seems OK to me, but obviously some would like it bigger

[spuds]

I love the DJII's but I've gotta agree with JJ too......

Originally Posted by JJ Irani

In my opinion, the TWINLOCK crown is more proportionately sized on the new Milgauss.

JJ

[nodatalog]

acce1999: I don't expect an answer, but maybe to correct my grammar and typos...

This "poor" crown choice is not even a topic of polemic. It's a plain regression.

Knowing the product (any Rolex) costs almost nothing at the end of the assembly line (even a gold DJ, a few hundred dollars at most)*, the cost of a bigger crown is not a matter. They could have done better, especially since a larger crown is already available on the Milgauss.

As I see things, Rolex did not (usual for the Swiss) take a real risk with their new big size watch; as they did not define clearly themselves in term of future watch size: the DJ II gives a mixed feeling. That is all benefit for the maker: It could have been better with a bigger crown on the side of the large wrists; it is not that bad with a small crown on the side of the small wrists. In a few years, they will correct it and "alleluia", people will all applause the wise decision. Call that a cheap trick for a major brand.

Well, it does not need to be a watch expert to see something wrong with the DJ II and DD 41 mm. This is just common sense. I just remember now when I was a kid, the glass of my Rolex was in plastic when all the other makers had sapphire glasses. What a joke already.

* The price (edit: the rip-off price) we all agree to pay, is only the value we give the brand as a mark recognition, never the value of the product. No wonder why 70% of the price of a brand watch goes into the pocket of the marketing-mafia (marketing people=high grade cocaine, Krug champagne and imported Russian hookers to hump in private jets and VIP lounges). On the behave of the marketing people, thank you for purchasing Rolex-just kidding, half kidding, no kidding?

[STEELINOX]

Originally Posted by nodatalog

acce1999: I don't expect an answer, but maybe to correct my grammar and typos...

This "poor" crown choice is not even a topic of polemic. It's a plain regression.

Knowing the product (any Rolex) costs almost nothing at the end of the assembly line (even a gold DJ, a few hundred dollars at most)*, the cost of a bigger crown is not a matter. They could have done better, especially since a larger crown is already available on the Milgauss.

As I see things, Rolex did not (usual for the Swiss) take a real risk with their new big size watch; as they did not define clearly themselves in term of future watch size: the DJ II gives a mixed feeling. That is all benefit for the maker: It could have been better with a bigger crown on the side of the large wrists; it is not that bad with a small crown on the side of the small wrists. In a few years, they will correct it and "alleluia", people will all applause the wise decision. Call that a cheap trick for a major brand.

Well, it does not need to be a watch expert to see something wrong with the DJ II and DD 41 mm. This is just common sense. I just remember now when I was a kid, the glass of my Rolex was in plastic when all the other makers had sapphire glasses. What a joke already.

* The price (edit: the rip-off price) we all agree to pay, is only the value we give the brand as a mark recognition, never the value of the product. No wonder why 70% of the price of a brand watch goes into the pocket of the marketing-mafia (marketing people=high grade cocaine, Krug champagne and imported Russian hookers to hump in private jets and VIP lounges). On the behave of the marketing people, thank you for purchasing Rolex-just kidding, half kidding, no kidding?

Uh, yeah, I think so too. It just plain looks wrong; it culda been a 1.5mm bigger in diameter and presto, almost perfect. The way to perfection according to JJ would be strapping a SuperJubee on it...

[chrislkb]

Does Rolex really care about the feedbacks from us??? I dunno whether they realise that their ar** is being kicked

[Zirotti]

I am very confused by this thread...

[STEELINOX]

Originally Posted by Zirotti

I am very confused by this thread...

Its okay, so am I !

[moviefreak]

The answer will be:
mr Nodatalog
ask J.J.. He was the ceo when the size of the crown was selected.
Cheers and
B.M (new tosser in charge)

[CPTL]

Is the DJII crown not the same twinlock crown available on Exp-IIs, 16710s, Milgauss, and the others??