How much discount does everyone receive...

[rolexsweep]

I am curious because today i went to the hour glass, and looked at the explorer for my first watch, offered to payed cash and the price was settled at around 15% off, what have you experienced? less or more? or full retail.

[Mr. K]

Originally Posted by rolexsweep

I am curious because today i went to the hour glass, and looked at the explorer for my first watch, offered to payed cash and the price was settled at around 15% off, what have you experienced? less or more? or full retail.

Depends on the relationship with the AD, the model, and the economy.

For a SS sports model, new in box, 25% is not bad. For TT or sold gold, you could probably get more.

Used to be sports 10%, TT 15%, gold 20%, all gold with diamonds 20% plus. But after dip in the economy and the way Rolex has inflated the prices that "unspoken" discount scale is a thing of the past.

Some places still stick to NO DISCOUNTS.

[OLJR]

I got no discount at all at my AD here in Qatar on my TT GMTII. However the price I got was more or less the same as what I would have paid in the UK had I claimed VAT back, which would have involved the hassle and risk of transporting more than $10k across borders.

I expect that in Qatar (one of the richest and most unequal countries , if not the richest and most unequal country in the world) the AD expects to sell everything reasonably quickly and so there is no need to discount. They certainly have a very wide selection, seemingly with every possible model and bracelet/dial combination always available. Perhaps that is worth paying a small premium for.

[Kanger]

Originally Posted by Mr. K

Depends on the relationship with the AD, the model, and the economy.

For a SS sports model, new in box, 25% is not bad. For TT or sold gold, you could probably get more.

Used to be sports 10%, TT 15%, gold 20%, all gold with diamonds 20% plus. But after dip in the economy and the way Rolex has inflated the prices that "unspoken" discount scale is a thing of the past.

Some places still stick to NO DISCOUNTS.

???
Where do you shop...

[drtooth73]

15% is not bad for the first watch.
i prefer pre-owned, though

[ATH]

Mark- you've gone and done it buddy. 25% discount on a SS Rolex sports model? Impossible! Can't be! It's blasphemy to even intimate about that level of discount here. Prepare yourself to be lambasted by the armchair pricing experts. I made the same mistake over the weekend but was able to strap back on my SS Sub-C that I paid $5481.25 for w/ no tax and I felt alot better about the situation. Cheers my friend!

Andrew

[JJL]

Originally Posted by ATH

Mark- you've gone and done it buddy. 25% discount on a SS Rolex sports model? Impossible! Can't be! It's blasphemy to even intimate about that level of discount here. Prepare yourself to be lambasted by the armchair pricing experts. I made the same mistake over the weekend but was able to strap back on my SS Sub-C that I paid $5481.25 for w/ no tax and I felt alot better about the situation. Cheers my friend!

Andrew

25% off? Really, where? I'm no expert but I haven't seen this at an AD. Please do share yours because I'd like to buy a watch from them.

From my experience, my local ADs take 10% right off the top, and seem to be able to go a little more if you are really interested.

About 15% has been my experience.

[ATH]

JJL- The AD who extends this level of discount to me is someone with whom I've spent years developing a relationship and earning that level of consideration. Obviously, it would not be in my best interest to extend that benefit to strangers as I cannot buy say, 10 Sub-C's at 25 points off each and then give them to TRF members. There is no doubt that the AD can sell this particular model for MSRP minus 10% to people who walk in off the street.

The reality is that the members on these sights account for a significant portion of the luxury watch market when considered in the aggregate. It is very easy to receive discounts of 30-35% off other luxury brands such as A. Lange, Ulysse Nardin, Blancpain, and Patek to name a few. I concede that each line has a few "high demand" models that the average watch enthusiast will not realize that level of discount when purchasing. However, Rolex like any other commodity, is priced according to simple economics- supply and demand.

If more people were to refuse to pay these exorbitant prices for their wares, Rolex AD's would have to issue deeper discounts to move inventory and keep the doors open. We saw some of this occur as an inevitable result caused by the severe decline in the US economy and concurrent weakened US Dollar on the global stage. Look at the addendum to Canada's price list this year- it specifies that AD's can [and should] discount to move stock. The Canadian dollar is pretty close to parity with the US dollar, so the same practice should [and does] occur here, but you have to push more with US dealers because they have gotten complacent with issuing discounts caused by too many uneducated consumers paying full sticker for luxury items.

[Mr. K]

Originally Posted by ATH

Mark- you've gone and done it buddy. 25% discount on a SS Rolex sports model? Impossible! Can't be! It's blasphemy to even intimate about that level of discount here. Prepare yourself to be lambasted by the armchair pricing experts. I made the same mistake over the weekend but was able to strap back on my SS Sub-C that I paid $5481.25 for w/ no tax and I felt alot better about the situation. Cheers my friend!

Andrew

25%, yes, very unlikey. Sorry it was a typo- I meant 15%

[TempoKing]

Believe it or not I never had good luck with any type
of a discount from U.S AD's...I do not have any relationship with one either.

I will appreciate it if any of you will introduce me to an AD here in America.

[Tri-Tip]

I've been to several AD's in the Southwest US, and no discounts were available on a SubC.

[tdnt]

In Dubai and Abu Dhabi, you pay no sales tax and get 5% discount for GMT-c and Sub-c which is often out of stock, but definitely bigger discount (probably 10%) for Explorer I &II.

[Aspirin]

8% off here.

[Launch Mini]

5% off an LV, 10% off the Sub C and 20ish off TT DJ

[AAP8]

I got the SubC for 15% off MSRP, paid $6475 out the door with everything. Would have cost $8050 without the help of TRF, TRF saved me $1580 overall, which was a 20% off overall.

[spuds]

IMO Heavy discounting from an AD's unheard of in the UK especially when it comes to SS Sports Models.

Nevertheless I do think there's an awful lot of unnecessary 'one-upmanship' involved in this kinda thread.

[EchoBlueUK]

Originally Posted by spuds

IMO Heavy discounting from an AD's unheard of in the UK especially when it comes to SS Sports Models.

Nevertheless I do think there's an awful lot of unnecessary 'one-upmanship' involved in this kinda thread.

You can get 15 to 20% at UK independent AD's relatively easily- forget the Goldsmiths and Mappin Webbs of this world and target the little guys.

[spuds]

Originally Posted by EchoBlueUK

You can get 15 to 20% at UK independent AD's relatively easily- forget the Goldsmiths and Mappin Webbs of this world and target the little guys.

On a SS Sports?

I'm shocked & impressed!!


(Still get an even bigger discount with the ol' Tesco's Clubcard vouchers though.... )

[arttay10]

Originally Posted by EchoBlueUK

You can get 15 to 20% at UK independent AD's relatively easily- forget the Goldsmiths and Mappin Webbs of this world and target the little guys.

I stand corrected.........

[arttay10]

Originally Posted by spuds

IMO Heavy discounting from an AD's unheard of in the UK especially when it comes to SS Sports Models.

Nevertheless I do think there's an awful lot of unnecessary 'one-upmanship' involved in this kinda thread.

I agree Dan - I've never heard of 25% personally. 25% discount... and then (as a business) 20% to the vat man !! I have my own business - I know cash always helps but you can't 'fudge' those sorts of figures.

[EchoBlueUK]

20 - 25% would be a target.

[SubKing]

according to my ad, rolex has pulled several of their watches from other retailers in the past year. things are more strict and rolex will not stand for any large discounts on rolex watches anymore..

i mean back 2 years ago the best i ever got was 22% off a ss LV sub and that discount is hard to come by.

on all gold models 25 to 30% off no problem on a 30k+ watch.

now, im lucky if my ad will even give me 5% off on a SS model... they refuse to do any more large discounts.. when i bought my DDII i received 28% off. now im looking at 10% off on the same model. my sales guy claims rolex told them to stop. so they stopped in fear of losing the line.

so now they dont sell nearly as many as they used to from just a year ago.

im sure there are still deals out there to be had, even in the islands im sure you can find SS models at 15% off.

but i really think rolex has started to put their foot down on discounts.

back 10 years ago it was always no discount or 5% off max.. but around 2003 it seemed like ad's started really discounting in the 15% range on up.. now it seems back down again.

here in mi, i really dont know many ad's anymore who will go more than 5% to 10% off retail on a rolex unless they have a watch NOS they want to get rid of.

[Chipmunk]

My AD gives me a good discount, 25% off on TT GMTIIC. His name is David.

[MortgageGuy]

Originally Posted by Chipmunk

My AD gives me a good discount, 25% off on TT GMTIIC. His name is David.

I have bought from AD 20+ range on SS and 30 off on a TT with diamonds. HOWEVER, I have purchased SEVERAL watches from them within the last 12 months, like 10 or more...

I have gone to another AD in my area and MSRP was all they would do, no shipping...nothing... Full MSRP plus tax.

[weasel642001]

Got 20% off a new Explorer in December without even asking.

Doug

[Rolex Junky]

10% on my first purchase at the local AD here in Maastricht, the Netherlands.

[gqllc]

I have typically gotten 10-20% off except for my SS Daytona through typical gray market vendors BNIB. I can say that I have never in 30 years found an AD dealer in NY that was ever willing to do 25% (no matter how much you spend on watches) for the new current release SS Rolex models. I have purchased well over 30 plus Rolex and I would love to hear from one person who was able to get 25% off a new release SS Rolex model from an AD in the NY area. Maybe in other parts of the US but not in NY.

[StarSovereign]

25% off for a SS model, especially the Sub C or the new Explorer, seems laughable. I was in my AD the other day and they offered me a SS Sub C for $6000, tax included, if I paid cash. That equals about 19% off, a little more if you factor in the tax I would have paid too...I passed though, as I'm thinking about the TT model...

[Porsche]

Looks like we all want our cake and eat it too!

Everyone wants a discount on SS, but we also want the second-hand value of our SS to stay high! If we were all getting 25% off SS, what do you think would happen to the used value of all our Subs, GMT's etc?

The price of used SS model is always very healthy, but price of used TT and Gold models comensurate with discounts on new ones (eg. Our beloved DavidSW just sold a nice 116523 TT Daytona here on TRF a few minutes ago for $7,950, new price is $14,750!).

I think some (small?) discounting does happen on SS, but it's not common, and many variables need to align (eg. country you are in, relationship with AD, previous purchase history, availability etc)

[Speed]

It's getting might deep in here... And I don't mean deep discount!