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10 January 2012, 10:56 PM | #1 |
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Swatch Group Target
Thought the following may be of interest to some Omega fans:
Just read on the BBC Telextext page that Swatch Group are looking for sales growth of between 5% and 10% in 2012 after reporting record sales in 2011 (up 21.7% to £4.8bn / $7.5bn). I wonder where they are aiming most the the sales growth from? I'd reckon they'd have to shift a fair number of Swatch watches to reach their target, so I guess there will be a lot of pressure on the Omega Division. Last edited by TB72; 10 January 2012 at 10:58 PM.. Reason: Can't spell Swatch! |
10 January 2012, 11:10 PM | #2 |
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There are also other brands-brequet,etc-in the group,however you might be right omega is the best seller
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10 January 2012, 11:39 PM | #3 |
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As China and the rest of Asia increases its demand Omega will keep going up, the Constellation range is a license to print money over there.
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11 January 2012, 01:42 AM | #4 |
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Omega will be a lynchpin of their success. They have a lot of very strong brands in their lower tiers (Tissot, Longines, Rado), as well as their more exclusive brands (Blancpain, Breguet, Glashutte Original). I have a feeling 2011 will be the year that Omega really begins to capture people's imaginations again - the cal. 8500 will be the foundation of their future
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15 January 2012, 01:09 AM | #5 | |
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15 January 2012, 08:47 PM | #6 |
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They're no longer associated with Tiffanys - they were involved with making a watch for the brand, but there was a well documented falling-out between the two companies a few months back
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11 January 2012, 12:45 PM | #7 | |
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14 January 2012, 09:15 PM | #8 |
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I'm guessing Longines getting positioned in the slot Omega is leaving open. I need to grab my Legend Diver before prices go up.
I always thought Longines deserved better recognition. |
14 January 2012, 09:45 PM | #9 |
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14 January 2012, 09:35 PM | #10 |
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That's the way I feel about Rado. I think Longines and Rado are great brands, however alot of people are not into Rado's designs
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14 January 2012, 09:44 PM | #11 |
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After talking to Various AD's it seems Omega are expecting a Massive increase in Omega watch sells during the worldwide coverage of the Olympic games this summer. I guess they have experienced this peak in sales quite a few times before as they are certainly not new the role of Official time keeper at these games. It will be very interesting to see what actaully happens.
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15 January 2012, 08:40 PM | #12 |
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If I remember correctly, about 20% of swatch Groups income is from products that is non-watch related. They have fx a big quartz-crystal industry (I believe the biggest in the world). Quartz-crystals are used in almost all electronic products.
These non-watch related business“ could be something they will expand |
15 January 2012, 08:59 PM | #13 |
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I love Omega but I will not pay Rolex prices for them. This soaring increase in sales I just dont see it unless they are making significantly more per unit.
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15 January 2012, 09:19 PM | #14 |
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15 January 2012, 10:06 PM | #15 |
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Omega is really stepping up, both their PO and AT 8500 are - as far as I am concerned - real competition to Rolex. They are moving in the right direction with movements as well as design while Rolex is moving in the opposite direction design-wise and not doing anything with the movements. It will be interesting to look back on this in ten years time.
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15 January 2012, 10:35 PM | #16 | |
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16 January 2012, 03:52 AM | #17 | |
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Rolex has one thing that makes them sell watches no matter what, and thats their brand. Most of the people who buy a Rolex, doesn“t care about the movement, they just want the brand and the bling. |
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18 January 2012, 03:03 AM | #18 | |
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what does an 8500 do that a 3135 doesnt? not broke, dont fix it. the 2500 was broke and needed fixing. plenty of facts to support this. |
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19 January 2012, 11:33 AM | #19 | |
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Daniels stated from the begining a coaxial cannot run at 28,800. Look at the reductions in the service intervals since introduction. Rolex has never had problems like this, nor will they. Before you state Rolex needs to update the 3135 I suggest you review Omega's history of the magnificent coaxial movement's introduction. No hard feelings - Just tired of the 8500 glorification.
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17 January 2012, 10:57 AM | #20 |
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I will be honest but I don't see myself buying a Rolex anytime soon. I believe they are somewhat overrated and you basically pay more for the name than for what it realy is. I much prefer Omega.
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19 January 2012, 12:40 PM | #21 | |
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edit: Chris is correct though, there was a breach motion filed by Tiffany's. Swatch has two years to wind down that business unit |
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