The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Forum > Other (non-Rolex) Watch Topics > Ω Omega Discussion Forum

Reply
 
Thread Tools Display Modes
Old 10 January 2012, 10:56 PM   #1
TB72
Member
 
Join Date: Aug 2011
Location: Scotland
Posts: 55
Swatch Group Target

Thought the following may be of interest to some Omega fans:

Just read on the BBC Telextext page that Swatch Group are looking for sales growth of between 5% and 10% in 2012 after reporting record sales in 2011 (up 21.7% to £4.8bn / $7.5bn).

I wonder where they are aiming most the the sales growth from? I'd reckon they'd have to shift a fair number of Swatch watches to reach their target, so I guess there will be a lot of pressure on the Omega Division.

Last edited by TB72; 10 January 2012 at 10:58 PM.. Reason: Can't spell Swatch!
TB72 is offline   Reply With Quote
Old 10 January 2012, 11:10 PM   #2
Passionata
"TRF" Member
 
Passionata's Avatar
 
Join Date: Mar 2011
Location: N/A
Watch: the girls
Posts: 7,095
There are also other brands-brequet,etc-in the group,however you might be right omega is the best seller
__________________
Best
George

"Also remember that feet don't get fat and a watch will always speak volumes." Robert Johnston
---------------------
*new*https://youtu.be/EljAF-uddhE *new *

http://youtu.be/ZmpLoO1Q8eQ
IG @passionata1
Passionata is offline   Reply With Quote
Old 10 January 2012, 11:39 PM   #3
dsio
"TRF" Member
 
dsio's Avatar
 
Join Date: Jun 2010
Real Name: Ashley
Location: Brisbane
Watch: Rolex Sub 1680 '79
Posts: 2,301
As China and the rest of Asia increases its demand Omega will keep going up, the Constellation range is a license to print money over there.
__________________
-- Omega Seamaster Grand-Lux Stepped Pie-Pan 14K Gold OJ2627 '53 --
-- Omega Cal 320 Chronograph 18K Gold OT2872 '58 --
-- Omega Cal 321 Speedmaster Pro 145.012 '67 --
-- Rolex Submariner 1680 "Ghost" '79 --
-- Rolex SS Daytona 116520 '04 --
dsio is offline   Reply With Quote
Old 11 January 2012, 01:42 AM   #4
The GMT Master
"TRF" Member
 
The GMT Master's Avatar
 
Join Date: Jul 2008
Real Name: Chris
Location: England
Posts: 8,150
Omega will be a lynchpin of their success. They have a lot of very strong brands in their lower tiers (Tissot, Longines, Rado), as well as their more exclusive brands (Blancpain, Breguet, Glashutte Original). I have a feeling 2011 will be the year that Omega really begins to capture people's imaginations again - the cal. 8500 will be the foundation of their future
The GMT Master is offline   Reply With Quote
Old 15 January 2012, 01:09 AM   #5
skoidat69
"TRF" Member
 
Join Date: Apr 2011
Real Name: Tim
Location: StL, Mo
Watch: Omega SMP GMT 50th
Posts: 13
Quote:
Originally Posted by The GMT Master View Post
Omega will be a lynchpin of their success. They have a lot of very strong brands in their lower tiers (Tissot, Longines, Rado), as well as their more exclusive brands (Blancpain, Breguet, Glashutte Original). I have a feeling 2011 will be the year that Omega really begins to capture people's imaginations again - the cal. 8500 will be the foundation of their future
They also own Tiffanys and I think that it may add to their bottom line as well. I've done my part buying stuff for my wife there...
skoidat69 is offline   Reply With Quote
Old 15 January 2012, 08:47 PM   #6
The GMT Master
"TRF" Member
 
The GMT Master's Avatar
 
Join Date: Jul 2008
Real Name: Chris
Location: England
Posts: 8,150
Quote:
Originally Posted by skoidat69 View Post
They also own Tiffanys and I think that it may add to their bottom line as well. I've done my part buying stuff for my wife there...
They're no longer associated with Tiffanys - they were involved with making a watch for the brand, but there was a well documented falling-out between the two companies a few months back
The GMT Master is offline   Reply With Quote
Old 11 January 2012, 12:45 PM   #7
htc8p
"TRF" Member
 
htc8p's Avatar
 
Join Date: Feb 2009
Real Name: Bert
Location: philippines
Watch: 116710 ln
Posts: 3,472
Quote:
Originally Posted by TB72 View Post
Thought the following may be of interest to some Omega fans:

Just read on the BBC Telextext page that Swatch Group are looking for sales growth of between 5% and 10% in 2012 after reporting record sales in 2011 (up 21.7% to £4.8bn / $7.5bn).

I wonder where they are aiming most the the sales growth from? I'd reckon they'd have to shift a fair number of Swatch watches to reach their target, so I guess there will be a lot of pressure on the Omega Division.
swatch group is an empire. that 5-10% is definitely doable. omega being the 2nd largest watch maker in the luxury segment, i think they'll contribute a large percentage.
htc8p is offline   Reply With Quote
Old 14 January 2012, 09:15 PM   #8
Baronrojo
"TRF" Member
 
Baronrojo's Avatar
 
Join Date: Sep 2011
Location: CA
Watch: Rolex
Posts: 268
I'm guessing Longines getting positioned in the slot Omega is leaving open. I need to grab my Legend Diver before prices go up.

I always thought Longines deserved better recognition.
Baronrojo is offline   Reply With Quote
Old 14 January 2012, 09:45 PM   #9
Dream99
Banned
 
Join Date: Mar 2009
Real Name: Alan
Location: Bristol. UK
Posts: 621
Quote:
Originally Posted by Baronrojo View Post
I'm guessing Longines getting positioned in the slot Omega is leaving open. I need to grab my Legend Diver before prices go up.

I always thought Longines deserved better recognition.
Totally agree.
Dream99 is offline   Reply With Quote
Old 14 January 2012, 09:35 PM   #10
AAMD11
"TRF" Member
 
AAMD11's Avatar
 
Join Date: Feb 2010
Real Name: Illusive Man
Location: NYC
Watch: Omega Worldtimer
Posts: 670
That's the way I feel about Rado. I think Longines and Rado are great brands, however alot of people are not into Rado's designs
__________________
AAMD11 is offline   Reply With Quote
Old 14 January 2012, 09:44 PM   #11
Dream99
Banned
 
Join Date: Mar 2009
Real Name: Alan
Location: Bristol. UK
Posts: 621
After talking to Various AD's it seems Omega are expecting a Massive increase in Omega watch sells during the worldwide coverage of the Olympic games this summer. I guess they have experienced this peak in sales quite a few times before as they are certainly not new the role of Official time keeper at these games. It will be very interesting to see what actaully happens.
Dream99 is offline   Reply With Quote
Old 15 January 2012, 08:40 PM   #12
Dweller of the Sea
"TRF" Member
 
Dweller of the Sea's Avatar
 
Join Date: Jul 2010
Location: EU
Watch: ing TRF
Posts: 576
If I remember correctly, about 20% of swatch Groups income is from products that is non-watch related. They have fx a big quartz-crystal industry (I believe the biggest in the world). Quartz-crystals are used in almost all electronic products.

These non-watch related business“ could be something they will expand
Dweller of the Sea is offline   Reply With Quote
Old 15 January 2012, 08:59 PM   #13
MP5
2024 SubLV41 Pledge Member
 
MP5's Avatar
 
Join Date: May 2009
Location: ATX
Posts: 2,886
I love Omega but I will not pay Rolex prices for them. This soaring increase in sales I just dont see it unless they are making significantly more per unit.
MP5 is offline   Reply With Quote
Old 15 January 2012, 09:19 PM   #14
The GMT Master
"TRF" Member
 
The GMT Master's Avatar
 
Join Date: Jul 2008
Real Name: Chris
Location: England
Posts: 8,150
Quote:
Originally Posted by MP5 View Post
I love Omega but I will not pay Rolex prices for them. This soaring increase in sales I just dont see it unless they are making significantly more per unit.
I'm sure there was a time when people would have refused to pay Omega prices for a Rolex
The GMT Master is offline   Reply With Quote
Old 15 January 2012, 10:06 PM   #15
capote
"TRF" Member
 
capote's Avatar
 
Join Date: Oct 2010
Real Name: Daniel
Location: Sweden
Watch: 16570
Posts: 7,315
Quote:
Originally Posted by The GMT Master View Post
I'm sure there was a time when people would have refused to pay Omega prices for a Rolex
Omega is really stepping up, both their PO and AT 8500 are - as far as I am concerned - real competition to Rolex. They are moving in the right direction with movements as well as design while Rolex is moving in the opposite direction design-wise and not doing anything with the movements. It will be interesting to look back on this in ten years time.
capote is offline   Reply With Quote
Old 15 January 2012, 10:35 PM   #16
The GMT Master
"TRF" Member
 
The GMT Master's Avatar
 
Join Date: Jul 2008
Real Name: Chris
Location: England
Posts: 8,150
Quote:
Originally Posted by capote View Post
Omega is really stepping up, both their PO and AT 8500 are - as far as I am concerned - real competition to Rolex. They are moving in the right direction with movements as well as design while Rolex is moving in the opposite direction design-wise and not doing anything with the movements. It will be interesting to look back on this in ten years time.
I completely agree. I think Rolex have to introduce a replacement for the 3135 based movements fairly soon to avoid having market share taken by Omega
The GMT Master is offline   Reply With Quote
Old 16 January 2012, 03:52 AM   #17
Dweller of the Sea
"TRF" Member
 
Dweller of the Sea's Avatar
 
Join Date: Jul 2010
Location: EU
Watch: ing TRF
Posts: 576
Quote:
Originally Posted by The GMT Master View Post
I completely agree. I think Rolex have to introduce a replacement for the 3135 based movements fairly soon to avoid having market share taken by Omega
I agree, but I don“t think Rolex feels that threatened.
Rolex has one thing that makes them sell watches no matter what, and thats their brand. Most of the people who buy a Rolex, doesn“t care about the movement, they just want the brand and the bling.
Dweller of the Sea is offline   Reply With Quote
Old 18 January 2012, 03:03 AM   #18
Wisconsin Proud
Member
 
Join Date: Aug 2010
Location: Wisconsin
Posts: 351
Quote:
Originally Posted by The GMT Master View Post
I completely agree. I think Rolex have to introduce a replacement for the 3135 based movements fairly soon to avoid having market share taken by Omega

what does an 8500 do that a 3135 doesnt? not broke, dont fix it. the 2500 was broke and needed fixing. plenty of facts to support this.
Wisconsin Proud is offline   Reply With Quote
Old 19 January 2012, 11:33 AM   #19
mrbill2mrbill2
"TRF" Member
 
mrbill2mrbill2's Avatar
 
Join Date: Nov 2010
Real Name: Mr. Bill
Location: South Florida
Watch: 16610
Posts: 6,148
Quote:
Originally Posted by The GMT Master View Post
I completely agree. I think Rolex have to introduce a replacement for the 3135 based movements fairly soon to avoid having market share taken by Omega
GMT Master I agree with what you say most of the time. But, this time I must vehemently disagree. I believe most Rolex owners, like myself, prefer true and time tested timed time pieces. The 2500 series coaxials were a "problem" to say the least "A", "B", and then "C"!

Daniels stated from the begining a coaxial cannot run at 28,800. Look at the reductions in the service intervals since introduction. Rolex has never had problems like this, nor will they.

Before you state Rolex needs to update the 3135 I suggest you review Omega's history of the magnificent coaxial movement's introduction.

No hard feelings - Just tired of the 8500 glorification.

__________________
Card Carrying Member of the Global Association of the Retro-Grouch-Curmudgeons - ID # 13
mrbill2mrbill2 is offline   Reply With Quote
Old 17 January 2012, 10:57 AM   #20
AAMD11
"TRF" Member
 
AAMD11's Avatar
 
Join Date: Feb 2010
Real Name: Illusive Man
Location: NYC
Watch: Omega Worldtimer
Posts: 670
I will be honest but I don't see myself buying a Rolex anytime soon. I believe they are somewhat overrated and you basically pay more for the name than for what it realy is. I much prefer Omega.
__________________
AAMD11 is offline   Reply With Quote
Old 19 January 2012, 12:40 PM   #21
rr-nyc
Liar & Ratbag
 
Join Date: Nov 2009
Real Name: Renato
Location: NYC / Miami Beach
Watch: Rolex Daytona
Posts: 5,344
Quote:
Originally Posted by skoidat69 View Post
They also own Tiffanys and I think that it may add to their bottom line as well. I've done my part buying stuff for my wife there...
The affiliation are limited to the watches. Tiffany Watch Co. (branded as Tiffany & Co) is wholly owned by Swatch.

edit: Chris is correct though, there was a breach motion filed by Tiffany's. Swatch has two years to wind down that business unit
rr-nyc is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

WatchesOff5th

DavidSW Watches

Takuya Watches

OCWatches

Asset Appeal

Wrist Aficionado

My Watch LLC


*Banners Of The Month*
This space is provided to horological resources.





Copyright ©2004-2024, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.