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bluemartinifan · 13 March 2012, 10:18 AM

At my Rolex watchmakers shop today (Chamosa in Dallas

) and picked up a 1996 watch industry pricing catalog. Flipped to Rolex and had to re-read the retail prices to make sure I was reading correctly:

Explorer $3050
Daytona $3050
16610 Sub $3150 or maybe $3200

The Daytona was priced right with other stainless models and now it far exceeds their retail pricing.
When and why did their pricing strategy for the Daytona change?

ecsub44 · 13 March 2012, 11:52 AM

I find that hard to believe.

It's interesting/depressing to look back at those prices.

rodrob59 · 13 March 2012, 12:23 PM

Same as $4406 now. Wonder if I can get my AD to let a Daytona go for that? I'll pay cash.

GradyPhilpott · 13 March 2012, 12:58 PM

Here's a chart showing the price evolution to the last price increase. The SS Daytona was $5100 in September 1996.

Prior to that the price was $3850, beginning in September 1992.

Beginning in 1992, the Explorer was $2100.

The Explorer II was $2750.

The 16610 was $2850.

http://minus4plus6.com/PriceEvolution.htm

ecsub44 · 13 March 2012, 02:15 PM

Quote:

Originally Posted by GradyPhilpott

Here's a chart showing the price evolution to the last price increase. The SS Daytona was $5100 in September 1996.

Prior to that the price was $3850, beginning in September 1992.

Beginning in 1992, the Explorer was $2100.

The Explorer II was $2750.

The 16610 was $2850.

http://minus4plus6.com/PriceEvolution.htm

Ahhhh...that sounds a lot a better. Thanks for the clarification.

dddrees · 13 March 2012, 07:50 PM

Quote:

Originally Posted by GradyPhilpott

Here's a chart showing the price evolution to the last price increase. The SS Daytona was $5100 in September 1996.

Prior to that the price was $3850, beginning in September 1992.

Beginning in 1992, the Explorer was $2100.

The Explorer II was $2750.

The 16610 was $2850.

http://minus4plus6.com/PriceEvolution.htm

How times have changed.

bluemartinifan · 13 March 2012, 09:32 PM

Quote:

Originally Posted by GradyPhilpott

Here's a chart showing the price evolution to the last price increase. The SS Daytona was $5100 in September 1996.

Prior to that the price was $3850, beginning in September 1992.

Beginning in 1992, the Explorer was $2100.

The Explorer II was $2750.

The 16610 was $2850.

http://minus4plus6.com/PriceEvolution.htm

Sorry for the bad info - I will go back and review that 1996 price guide

Paladin · 13 March 2012, 01:09 PM

My 16610 was $3600 in December 1998

horseco · 13 March 2012, 02:32 PM

I paid $3,200 for my Pepsi GMT in 1996... the Daytona was $5,100 but traded at around $10,000 from what I can remember...

padi56 · 13 March 2012, 06:25 PM

Well back in the 1982/3 the 6263 Daytona was just £882, Sub date £1012,GMT11 £998,Explorer11 £998,SD £1161,DJ £1052.And even the Oyster Quartz was £992 a £100 more expensive than a 6263 Daytona how times have changed today.

rad87gn · 13 March 2012, 11:51 PM

Back in the good 'ole days when Rolex were "cheap!"

13 March 2012, 10:18 AM	#1
bluemartinifan "TRF" Member Join Date: Jun 2008 Real Name: Russ Location: Dallas Texas Watch: 5513 Posts: 2,124	1996 Retail Pricing: Daytona vs Explorer At my Rolex watchmakers shop today (Chamosa in Dallas ) and picked up a 1996 watch industry pricing catalog. Flipped to Rolex and had to re-read the retail prices to make sure I was reading correctly: Explorer $3050 Daytona $3050 16610 Sub $3150 or maybe $3200 The Daytona was priced right with other stainless models and now it far exceeds their retail pricing. When and why did their pricing strategy for the Daytona change?

13 March 2012, 11:52 AM	#2
ecsub44 "TRF" Member Join Date: Feb 2011 Location: US Watch: Sub Posts: 3,175	I find that hard to believe. It's interesting/depressing to look back at those prices. __________________ *侘寂 -- wabi-sabi --* acceptance of transience and imperfection by finding beauty in that which is imperfect, impermanent, and incomplete Commissioner of WEIRD POLICE , Badge # ecsub44

13 March 2012, 12:23 PM	#3
rodrob59 "TRF" Member Join Date: Jun 2011 Real Name: Rod Location: Atlanta, GA Watch: YG DD 18238 Posts: 1,540	Same as $4406 now. Wonder if I can get my AD to let a Daytona go for that? I'll pay cash. __________________ I ask you to judge me by the enemies I have made. -Franklin D. Roosevelt

13 March 2012, 12:58 PM	#4
GradyPhilpott 2024 SubLV41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: Seiko #SRK050 Posts: 34,447	Here's a chart showing the price evolution to the last price increase. The SS Daytona was $5100 in September 1996. Prior to that the price was $3850, beginning in September 1992. Beginning in 1992, the Explorer was $2100. The Explorer II was $2750. The 16610 was $2850. http://minus4plus6.com/PriceEvolution.htm __________________ JJ Inaugural TRF $50 Watch Challenge Winner

13 March 2012, 01:09 PM	#8
Paladin "TRF" Member Join Date: Sep 2011 Location: So. California Posts: 1,232	My 16610 was $3600 in December 1998 __________________ 1601, 1675/3, 16753, 16750, 16750, 16700, 16610, 18238

13 March 2012, 02:32 PM	#9
horseco "TRF" Member Join Date: Jan 2011 Real Name: Anthony Location: North Jersey Watch: Daytona 116528 Posts: 3,425	I paid $3,200 for my Pepsi GMT in 1996... the Daytona was $5,100 but traded at around $10,000 from what I can remember...

13 March 2012, 06:25 PM	#10
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 53,024	Well back in the 1982/3 the 6263 Daytona was just £882, Sub date £1012,GMT11 £998,Explorer11 £998,SD £1161,DJ £1052.And even the Oyster Quartz was £992 a £100 more expensive than a 6263 Daytona how times have changed today. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

13 March 2012, 11:51 PM	#11
rad87gn "TRF" Member Join Date: Jan 2009 Real Name: Chad Location: Des Moines, Iowa Watch: Rolex, PAM, Omega Posts: 1,607	Back in the good 'ole days when Rolex were "cheap!" __________________ Rolex P-Series SS GMT II Black, Rolex Y-Series Sea-Dweller, Rolex F-Series TT Blue Sub, Rolex F-Series Sub LV, Rolex D-Series Ladies SS/WG DJ for wife, Panerai K-Series PAM 112, Omega Speedmaster Pro 3570.50, Omega Seamaster 300M Chrono 2594.52

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