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Old 15 August 2013, 03:47 AM   #1
rhrigorjr
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rolex pricing

Do Rolex control how much AD can sell their watches? meaning AD all have the same price for a particular watch.
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Old 15 August 2013, 03:48 AM   #2
mjclark32
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I believe Rolex gives them a suggested msrp. Dealers can discount, but can not over charge. Those that know better than I will be along soon.
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Old 15 August 2013, 03:50 AM   #3
Cc1966
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My AD does a 5% discount off MSRP even if you use a credit card.
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Old 15 August 2013, 04:39 AM   #4
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Depends on where you will buy your watch.

In the US, most AD's don't give discounts at all. Some may give 5-15% discount depending on the model and your relationship with the AD.

Whereas, Canadian ADs can give discounts ranging from 15-25% on even popular SS sports models.
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Old 15 August 2013, 04:47 AM   #5
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Depends on where you will buy your watch.

In the US, most AD's don't give discounts at all. Some may give 5-15% discount depending on the model and your relationship with the AD.

Whereas, Canadian ADs can give discounts ranging from 15-25% on even popular SS sports models.
Really? Why
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Old 15 August 2013, 05:00 AM   #6
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Rolex price to AD sets a floor - no AD will routinely sell below cost of goods.

Rolex distribution channel (e.g., Rolex USA) also prints a master price list providing retail prices.

Laws in different countries limit the relationship a manufacturer may have in controlling independent AD discounting efforts. Here in USA, the AD solely sets the final deal discount.
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Old 15 August 2013, 05:24 AM   #7
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I paid $6400 for a DJ II MSRP $7150, there was no tax. That was from an AD
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Old 15 August 2013, 05:30 AM   #8
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I paid $6400 for a DJ II MSRP $7150, there was no tax.
thats a great price from an AD congrats
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Old 15 August 2013, 06:42 PM   #9
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Quote:
Originally Posted by 77T View Post
Rolex price to AD sets a floor - no AD will routinely sell below cost of goods.

Rolex distribution channel (e.g., Rolex USA) also prints a master price list providing retail prices.

Laws in different countries limit the relationship a manufacturer may have in controlling independent AD discounting efforts. Here in USA, the AD solely sets the final deal discount.
No AD will routinely sell below cost of goods?

That's good to hear.
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Old 15 August 2013, 05:32 AM   #10
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My AD does not discount AT ALL. First thing he said when I walked over to the Rolex case. So being how rude he was, I bought from a Grey Dealer on the site and saved $2500. (Used, but a G serial)
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Old 15 August 2013, 12:23 PM   #11
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My AD does not discount AT ALL. First thing he said when I walked over to the Rolex case. So being how rude he was, I bought from a Grey Dealer on the site and saved $2500. (Used, but a G serial)
Congrats! A good decision IMO
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Old 15 August 2013, 05:59 AM   #12
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Technically though...price fixing is illegal isn't it?
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Old 15 August 2013, 12:07 PM   #13
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Technically though...price fixing is illegal isn't it?
Price fixing is where multiple manufacturers collaborate on prices of items that are supposed to compete in the market. If a single manufacturer wants to set a firm price on their product they are free to do that - if the free market works and that price is too high the manufacturer will lose sales.
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Old 15 August 2013, 06:13 AM   #14
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I have done plenty of research and buying....buying from an AD is throwing money away....buying from trusted sellers here is the way to go.....for new or used watch.
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Old 15 August 2013, 06:17 AM   #15
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I got a substantial discount a few years ago on my Exp II and got 7.5% discount on my Daytona. My AD has now lost their Rolex product line. Not because of discounts but due to low volume.
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Old 15 August 2013, 06:35 AM   #16
Rolexitis
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Here are the quotes I got about an hour ago from my AD:

DSSD- $9300 out the door
Sub LVC - $7000 out the door
pre loved LVC- $6200

I'm REALLY liking th DSSD price

I spent about $16,000 in there recently, so I appreciate the discounts.

Some of you need to find a new AD.

Show me ANYBODY here selling BNIB LVC for $7000.
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Old 15 August 2013, 12:29 PM   #17
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I would take the BNIB sub LVC as well as the pre owned at those prices. Jump on it.
Quote:
Originally Posted by Rolexitis View Post
Here are the quotes I got about an hour ago from my AD:

DSSD- $9300 out the door
Sub LVC - $7000 out the door
pre loved LVC- $6200

I'm REALLY liking th DSSD price

I spent about $16,000 in there recently, so I appreciate the discounts.

Some of you need to find a new AD.

Show me ANYBODY here selling BNIB LVC for $7000.
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Old 15 August 2013, 12:29 PM   #18
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Quote:
Originally Posted by Rolexitis View Post
Here are the quotes I got about an hour ago from my AD:

DSSD- $9300 out the door
Sub LVC - $7000 out the door
pre loved LVC- $6200

I'm REALLY liking th DSSD price

I spent about $16,000 in there recently, so I appreciate the discounts.

Some of you need to find a new AD.

Show me ANYBODY here selling BNIB LVC for $7000.
If I could get an LVc for $7k it would be on my wrist tomorrow. Which begs the question - why isn't it on yours?
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Old 16 August 2013, 03:08 AM   #19
Rolexitis
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If I could get an LVc for $7k it would be on my wrist tomorrow. Which begs the question - why isn't it on yours?
I'm after the DSSD
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Old 16 August 2013, 06:13 AM   #20
Roma315
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If you can't bargain the AD down 5% you either need a new AD or need to improve your bargaining skills. First time I went to a Rolex AD I was able to take 18% off a Date-just and second visit 15% off a GMT IIC
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Old 17 August 2013, 03:56 AM   #21
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If I could get an LVc for $7k it would be on my wrist tomorrow. Which begs the question - why isn't it on yours?
I have a feeling he has some PMs with offers to buy and ship.

-Mike.
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Old 15 August 2013, 12:55 PM   #22
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Originally Posted by Rolexitis View Post
Here are the quotes I got about an hour ago from my AD:

DSSD- $9300 out the door
Sub LVC - $7000 out the door
pre loved LVC- $6200

I'm REALLY liking th DSSD price

I spent about $16,000 in there recently, so I appreciate the discounts.

Some of you need to find a new AD.

Show me ANYBODY here selling BNIB LVC for $7000.
Which AD is this? $7000 for a BNIB LVC is unheard of.
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Old 16 August 2013, 03:10 AM   #23
Rolexitis
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Which AD is this? $7000 for a BNIB LVC is unheard of.
A very good one
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Old 16 August 2013, 01:56 AM   #24
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Quote:
Originally Posted by Rolexitis View Post
Here are the quotes I got about an hour ago from my AD:

DSSD- $9300 out the door
Sub LVC - $7000 out the door
pre loved LVC- $6200

I'm REALLY liking th DSSD price

I spent about $16,000 in there recently, so I appreciate the discounts.

Some of you need to find a new AD.

Show me ANYBODY here selling BNIB LVC for $7000.
Maybe this is why your getting those quite frankly astonishing price quotes. I'd be all up for one of those LV's
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Old 15 August 2013, 06:39 AM   #25
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Checked with my AD on current Datejust II SS and price is right on, but no discount:
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Old 15 August 2013, 06:41 AM   #26
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If that price is correct for sub lvc I would be all over that awesome price
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Old 15 August 2013, 06:44 AM   #27
Rolexitis
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If that price is correct for sub lvc I would be all over that awesome price
It's right sir.
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Old 15 August 2013, 06:44 AM   #28
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You can get 13% off just walking in paying Visa at any AD in Canada
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Old 15 August 2013, 12:34 PM   #29
rhrigorjr
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You can get 13% off just walking in paying Visa at any AD in Canada
which AD is this
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Old 15 August 2013, 12:59 PM   #30
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You can get 13% off just walking in paying Visa at any AD in Canada
....yes and then you will pay a whopping 13% tax on top of that if you're in Ontario!
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