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eamonn345 · 29 December 2013, 05:08 AM

I have heard that AP will increase price by 12%-15% from 1 Jan 2014. Has anyone else heard this? Wonder if any other brands will increase prices from 1/14?

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cmcm3 · 29 December 2013, 05:40 AM

Where did you hear that from? That's a big hike!

Soly20 · 29 December 2013, 06:01 AM

15%? That's an awful lot! I doubt it. Where did you here it from?

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eamonn345 · 29 December 2013, 06:59 AM

Quote:

Originally Posted by Soly20

15%? That's an awful lot! I doubt it. Where did you here it from?

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An AD in London

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SMD · 29 December 2013, 06:26 AM

More likely is a wholesale increase to reduce discounts by the AD's. But 15% retail increase? Seriously doubt it.

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Hairdude1 · 29 December 2013, 09:59 AM

I haven't heard this on this side of the pond. We will see soon

Baco Noir · 29 December 2013, 10:09 AM

Vegas AD just told me today 7% on SS and 15-17% on gold models as of Jan 1 as well.

mb23 · 29 December 2013, 10:46 AM

It's not that much. It will be more of a cost increase then a retail.

iLLGT2 · 29 December 2013, 12:18 PM

Also heard a nice increasing was coming... wonder how much

yachty 1 · 29 December 2013, 01:01 PM

Didnt they just drop gold prices ?

Randy · 29 December 2013, 01:15 PM

Will only be 200.00 to 400.00 added to retail, I just spoke to my AD today.

GB-man · 29 December 2013, 01:23 PM

Doesn't a cost increase mean that in turn greys will pay more and the price will go up for us beyond the smaller retail bump, seeing as there is less margin for the AD? (Those of us who buy through grays anway).

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mb23 · 29 December 2013, 07:54 PM

Yes, the real increase is in dealer cost. A 10% increase plus a $200-$500 increase on all models and huge increase on limited pieces, with an even bigger dealer cost increase on limited editions.

Unfortunately it means a lot less discounting room.

JMW · 29 December 2013, 10:10 PM

I was told it would be 10% as well.

bayerische · 29 December 2013, 10:16 PM

Will be interesting to see.

I don't mind a price increase, but a bit silly since it's about a year ago that they lowered gold models a lot.

Roll the Lex · 30 December 2013, 12:06 AM

I heard 15% from my ad.

But it doesn't matter I'd imagine to most of us. If I had the money to buy my next watch, I'd have bought it. Right now the watch fund is low so that dominates any price increase!

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B. Doggy · 30 December 2013, 01:51 AM

Time to go grab a new AP!!

mb23 · 30 December 2013, 03:11 AM

Quote:

Originally Posted by B. Doggy

Time to go grab a new AP!!

Might be to late!

Roll the Lex · 30 December 2013, 03:23 AM

Quote:

Originally Posted by mb23

Might be to late!

I don't believe anything an AD says when it comes to price increases, so take this with a grain of salt. Personally I think she was just trying to pad her end of year sales numbers, but the AD I went to about a week ago said I had about two weeks left before a 15% price increase was coming.

But who knows?

mb23 · 30 December 2013, 04:28 AM

Quote:

Originally Posted by Roll the Lex

I don't believe anything an AD says when it comes to price increases, so take this with a grain of salt. Personally I think she was just trying to pad her end of year sales numbers, but the AD I went to about a week ago said I had about two weeks left before a 15% price increase was coming.

But who knows?

I have the new price list. With cost and retail. Retail is up and cost is up significantly. All effective 1-1-14

wisguy · 30 December 2013, 08:18 AM

Quote:

Originally Posted by mb23

I have the new price list. With cost and retail. Retail is up and cost is up significantly. All effective 1-1-14

Could you share it?

I've seen Rolex and Panerai prices lists here.

What's the story? How much are wholesale prices up? And retail?

TAKUYA · 30 December 2013, 04:38 AM

Quote:

Originally Posted by mb23

Might be to late!

Agreed from what I checked out last week

TAKUYA · 30 December 2013, 02:09 AM

i should keep all of them instead…....

I sold 4 bnib at the old price……. Now i really want one for my self, but i can not get them at that old price anymore…..

mb23 · 30 December 2013, 03:10 AM

Quote:

Originally Posted by takuya

i should keep all of them instead…....

I sold 4 bnib at the old price……. Now i really want one for my self, but i can not get them at that old price anymore…..

Well, everyone has sold at old prices... New prices are coming and adjustments will be made. Such is life :)

iLLGT2 · 30 December 2013, 03:53 AM

Glad I bought my 44 RG and Plat at the low :) GO BUY AP"S GUYS, NOW!!!! haha

tomato · 30 December 2013, 04:22 AM

Our new local AD is selling at 20% over US MSRP. They are listing a SS Diver at over 24K!

DreambreaX · 30 December 2013, 03:01 PM

Quote:

Originally Posted by tomato

Our new local AD is selling at 20% over US MSRP. They are listing a SS Diver at over 24K!

not worth at all. diver is a sporty watch with only standard stainless steel case.

i prefer to take rolex gmt with PRECIOUS METAL with this price

texex91 · 30 December 2013, 08:17 AM

Another year another price increase. So goes the world...especially the watch world

Horofied · 30 December 2013, 06:06 PM

I just visited an AD in Singapore as I will be picking up an ROO soon (before the price rise :-) and I can give you an exact number on the price increase for below models

AP ROO NOV SS - was SGD 42,000 / new SGD 43,700
AP ROO NOV All Ceramic - was SGD 51,000 / new SGD 53,600
AP ROO NOV RG - was SGD 61,000 / new SGD 61,700

conkers · 30 December 2013, 06:29 PM

Who on earth is in charge of pricing at AP these days? Is it just me or is it a shambles? Reductions this year, increases 11 months later.

29 December 2013, 05:08 AM	#1
eamonn345 "TRF" Member Join Date: Oct 2013 Location: London Watch: AP 15400 blue dial Posts: 339	AP price increase 2014 I have heard that AP will increase price by 12%-15% from 1 Jan 2014. Has anyone else heard this? Wonder if any other brands will increase prices from 1/14? Sent from my iPhone using Tapatalk

29 December 2013, 05:40 AM	#2
cmcm3 "TRF" Member Join Date: Apr 2008 Location: Scotland Posts: 1,112	Where did you hear that from? That's a big hike! __________________ Platona with stickers off club.

29 December 2013, 10:09 AM	#7
Baco Noir "TRF" Member Join Date: Dec 2007 Real Name: Roger Location: Colorado Watch: this ya'll Posts: 5,000	Vegas AD just told me today 7% on SS and 15-17% on gold models as of Jan 1 as well. __________________ Current Collection: Rolex 126619LB, 116710BLNR, and 216570 polar Explorer II; Omega Apollo 8 Speedmaster and Planet Ocean 42; Tudor BB Bronze Bucherer Blue Edition; Nomos Neomatik 42; Breitling Aerospace, Avenger Blackbird, & SuperOcean 44; Doxa 300 Pro Carbon; Stowa Limette; Laco Napa Flieger; Mickey Mouse Timex Electric; and dare I say it...an Apple Watch too

29 December 2013, 01:23 PM	#12
GB-man 2025 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 37,574	Doesn't a cost increase mean that in turn greys will pay more and the price will go up for us beyond the smaller retail bump, seeing as there is less margin for the AD? (Those of us who buy through grays anway). Sent from my iPad using Tapatalk __________________

29 December 2013, 10:16 PM	#15
bayerische "TRF" Member Join Date: Nov 2009 Real Name: Andreas Location: Margaritaville Watch: Smurf Posts: 19,879	Will be interesting to see. I don't mind a price increase, but a bit silly since it's about a year ago that they lowered gold models a lot. __________________ Yeah, well, you know, that's just, like, your opinion, man.

29 December 2013, 06:01 AM	#3
Soly20 2024 Pledge Member Join Date: May 2012 Real Name: Soly Location: UK/US Watch: Rolex, AP, PP Posts: 3,089	15%? That's an awful lot! I doubt it. Where did you here it from? Sent from my iPhone using Tapatalk

29 December 2013, 06:26 AM	#5
SMD "TRF" Member Join Date: Jan 2013 Real Name: SMD Location: LGA/EWR/ORD Watch: AP/PP Posts: 3,707	More likely is a wholesale increase to reduce discounts by the AD's. But 15% retail increase? Seriously doubt it. Sent from my SAMSUNG-SGH-I747 using Tapatalk

29 December 2013, 09:59 AM	#6
Hairdude1 "TRF" Member Join Date: Apr 2012 Real Name: Alex Location: Chicago Watch: AP,PP, Rolex Posts: 37,156	I haven't heard this on this side of the pond. We will see soon

29 December 2013, 10:46 AM	#8
mb23 Banned Join Date: Jul 2012 Real Name: Michael Location: Westchester, NY Watch: Audemars Piguet Posts: 4,744	It's not that much. It will be more of a cost increase then a retail.

29 December 2013, 12:18 PM	#9
iLLGT2 "TRF" Member Join Date: Aug 2011 Real Name: Martin Location: NY And FLA Watch: AP ROO Blue Scuba Posts: 2,695	Also heard a nice increasing was coming... wonder how much

29 December 2013, 01:01 PM	#10
yachty 1 "TRF" Member Join Date: Jan 2011 Location: ny Watch: yacht master Posts: 948	Didnt they just drop gold prices ?

29 December 2013, 01:15 PM	#11
Randy "TRF" Member Join Date: Apr 2007 Real Name: Randy Location: Ohio Watch: AP, Rolex, Panerai Posts: 1,241	Will only be 200.00 to 400.00 added to retail, I just spoke to my AD today.

29 December 2013, 07:54 PM	#13
mb23 Banned Join Date: Jul 2012 Real Name: Michael Location: Westchester, NY Watch: Audemars Piguet Posts: 4,744	Yes, the real increase is in dealer cost. A 10% increase plus a $200-$500 increase on all models and huge increase on limited pieces, with an even bigger dealer cost increase on limited editions. Unfortunately it means a lot less discounting room.

29 December 2013, 10:10 PM	#14
JMW "TRF" Member Join Date: Nov 2012 Real Name: Jamie Location: UK Posts: 96	I was told it would be 10% as well.

30 December 2013, 12:06 AM	#16
Roll the Lex "TRF" Member Join Date: May 2013 Location: Midwest Posts: 1,842	I heard 15% from my ad. But it doesn't matter I'd imagine to most of us. If I had the money to buy my next watch, I'd have bought it. Right now the watch fund is low so that dominates any price increase! Sent from my iPhone using Tapatalk

30 December 2013, 01:51 AM	#17
B. Doggy "TRF" Member Join Date: Aug 2008 Real Name: Bryan Location: Oregon Posts: 7,399	Time to go grab a new AP!! __________________ Rolex / Panerai / Omega

30 December 2013, 02:09 AM	#23
TAKUYA ⭐⭐⭐⭐2025 Boutique Seller Join Date: Apr 2011 Real Name: Thanh Takuya Location: Dont mess w Texas Watch: AP/Rolex/PP Posts: 53,706	i should keep all of them instead….... I sold 4 bnib at the old price……. Now i really want one for my self, but i can not get them at that old price anymore….. __________________ 2 Factor Authentication Security Active Instagram @takuyawatches

30 December 2013, 03:53 AM	#25
iLLGT2 "TRF" Member Join Date: Aug 2011 Real Name: Martin Location: NY And FLA Watch: AP ROO Blue Scuba Posts: 2,695	Glad I bought my 44 RG and Plat at the low :) GO BUY AP"S GUYS, NOW!!!! haha

30 December 2013, 04:22 AM	#26
tomato "TRF" Member Join Date: Dec 2011 Real Name: Frank Location: Canada Watch: PAM & AP Posts: 368	Our new local AD is selling at 20% over US MSRP. They are listing a SS Diver at over 24K!

30 December 2013, 08:17 AM	#28
texex91 "TRF" Member Join Date: May 2007 Location: . Posts: 17,898	Another year another price increase. So goes the world...especially the watch world

30 December 2013, 06:06 PM	#29
Horofied Member Join Date: Nov 2013 Location: Singapore Posts: 21	I just visited an AD in Singapore as I will be picking up an ROO soon (before the price rise :-) and I can give you an exact number on the price increase for below models AP ROO NOV SS - was SGD 42,000 / new SGD 43,700 AP ROO NOV All Ceramic - was SGD 51,000 / new SGD 53,600 AP ROO NOV RG - was SGD 61,000 / new SGD 61,700

30 December 2013, 06:29 PM	#30
conkers "TRF" Member Join Date: Feb 2013 Real Name: Roger Location: Hong Kong Watch: Too many! Posts: 6,132	Who on earth is in charge of pricing at AP these days? Is it just me or is it a shambles? Reductions this year, increases 11 months later.

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