Will we ever see another SS Pepsi/Coke ?

[perryj]

Do you think Rolex has abandoned the SS Pepsi and Coke version of the Gmt? Could they really be gone for good?

[japenney]

Highly highly doubt you will see a pepsi on the current GMT model. Possiblly when Rolex gives the GMT a complete model update 5-10 years down the road (GMT master 3?). It would just be too similar to the BLRO in white gold. Rolex put the pepsi bezel on white gold for a reason -to make it exclusive. People pay big $ for that exclusivity and if it was to get ripped away it would seriously erk some customers. I took all these factors into consideration before purchasing my 116719blro. Coke in SS is possible but it would compete with the blnr. Coke in platinum is also a possibility.

Rolex has never released a model in full gold and then released the exact same model in SS. You have to consider that the bezel is the only thing that seperates this watch from SS. If you put it on a SS GMT it would be identical. I just dont see it happening.

My statements are generally supported by the community from research i have conducted on this question.

http://www.rolexforums.com/showthrea...mt+in+steel%3F

and another

http://www.rolexforums.com/showthrea...epsi+gmt+steel

[madmax21]

Originally Posted by japenney

Highly highly doubt you will see a pepsi on the current GMT model. Possiblly when Rolex gives the GMT a complete model update 5-10 years down the road (GMT master 3?). It would just be too similar to the BLRO in white gold. I paid a significant amount of money for the exclusivity of pepsi and would be upset if that was removed. I took all these factors into consideration before purchasing my 116719blro. Coke in SS is a longshot as it would compete with the blnr. More likely to see coke in platinum.

I'm sorry to say but the 101 of marketing is not to really care about what you sold in the past it's what you're going to sell in the future, chances are someone that bought a BLRO Will not buy a two tone or for that matter even the stainless steel.

Rolex always looks ahead and is in the selling game they want to sell a watch they really don't care who they sold in the past, it may not sound very nice but that's the way sales work .

[rabbithole88]

Originally Posted by madmax21

I'm sorry to say but the 101 of marketing is not to really care about what you sold in the past it's what you're going to sell in the future, chances are someone that bought a BLRO Will not buy a two tone or for that matter even the stainless steel.

Rolex always looks ahead and is in the selling game they want to sell a watch they really don't care who they sold in the past, it may not sound very nice but that's the way sales work .

I own SS, TT, & WG GMTs, so I guess I'm the exception to marketing 101.

Then again, I usually don't pay much attention to 101 of any subject because it's far too simplified.

[madmax21]

Originally Posted by rabbithole88

I own SS, TT, & WG GMTs, so I guess I'm the exception to marketing 101.

Then again, I usually don't pay much attention to 101 of any subject because it's far too simplified.

My intention here was not to include collectors a collector will always buy watches. They suckered us all in when we were born

[japenney]

Originally Posted by madmax21

I'm sorry to say but the 101 of marketing is not to really care about what you sold in the past it's what you're going to sell in the future, chances are someone that bought a BLRO Will not buy a two tone or for that matter even the stainless steel.

Rolex always looks ahead and is in the selling game they want to sell a watch they really don't care who they sold in the past, it may not sound very nice but that's the way sales work .

I have to disagree with your statement completely. Perceived exclusivity is a large part of the Rolex business model and a big part of the reason they do so well. When they start messing with exclusivity they risk their brand image. Putting the pepsi bezel on a current model SS GMT would be like releasing a smurf or day date in SS.

[jfmiii]

Originally Posted by japenney

I have to disagree with your statement completely. Perceived exclusivity is a large part of the Rolex business model and a big part of the reason they do so well. When they start messing with exclusivity they risk their brand image. Putting the pepsi bezel on a current model SS GMT would be like releasing a smurf or day date in SS.

No it's not. Making a WG only Pepsi was like releasing platinum only black bezel/dial subs. Borderline sacrilege. These are iconic tool watches and the heritage and history of that is what makes a rolex iconic. Not its exclusivity. It will come back in SS Pepsi configuration when demand for wg or blnr or coke or root beer or whatever gmt is satisfied. They know that people would be lined up tomorrow to buy a ss pepsi. They will release when they feel they have maximized profit. It will come when they revamp the gmt. That could be in 10 years but it will come. The yachtmaster was once pm only too. Lets just hope they get the bezel colors right when they do release it.

[madmax21]

Originally Posted by jfmiii

No it's not. Making a WG only Pepsi was like releasing platinum only black bezel/dial subs. Borderline sacrilege. These are iconic tool watches and the heritage and history of that is what makes a rolex iconic. Not its exclusivity. It will come back in SS Pepsi configuration when demand for wg or blnr or coke or root beer or whatever gmt is satisfied. They know that people would be lined up tomorrow to buy a ss pepsi. They will release when they feel they have maximized profit. It will come when they revamp the gmt. That could be in 10 years but it will come. Lets just hope they get the bezel colors right when they do release it.

+1

[madmax21]

Originally Posted by japenney

I have to disagree with your statement completely. Perceived exclusivity is a large part of the Rolex business model and a big part of the reason they do so well. When they start messing with exclusivity they risk their brand image. Putting the pepsi bezel on a current model SS GMT would be like releasing a smurf or day date in SS.

I can respect your point however it's my opinion that there in the game to make money and frankly PM are made for this very reason they make them lots of money.

Bringing out a model in precious metal is done because they make a ton of money on precious metal watches, once they saturate the market with them and feel they won't sell very many in the next few years as there is a limited customer base for precious metal watches. The smart move would be to come out with a stainless steel or two tone model that is similar and change the bezel and/or other cosmetic things.

I know precious metal buyers tend to be a little sensitive as they have a lot invested, Rolex really could care less about sensitive customers. They're not running a charity there in this to make money. I would disagree that this will affected the prestige of the brand. The precious metal models will always be available but they will add stainless steel and two tone watches to satisfy the masses. The trick is always to make more money year after year and once the precious metal customer is satisfied they will move onto the next segment.

[jrs146]

Originally Posted by japenney

I have to disagree with your statement completely. Perceived exclusivity is a large part of the Rolex business model and a big part of the reason they do so well. When they start messing with exclusivity they risk their brand image. Putting the pepsi bezel on a current model SS GMT would be like releasing a smurf or day date in SS.

This ^^^^^

Imagine how mad WG GMT owners would be when the same watch is now released in SS. Rolex charges a BIG premium for the ability to have the Pepsi. NO WAY will they ever release this model in SS. (at least not until long after the WG is discontinued)

[madmax21]

Originally Posted by jrs146

This ^^^^^

Imagine how mad WG GMT owners would be when the same watch is now released in SS. Rolex charges a BIG premium for the ability to have the Pepsi. NO WAY will they ever release this model in SS. (at least not until long after the WG is discontinued)

I disagree theres no doubt they will make changes to the dial but no one forced WG owner to buy them and if they didn't buy them they would of just discontinued the WG watch pretty quick and gone with stainless steel.

I think we will see a two-tone first but but we will also see it in stainless steel it's no different than a submariner yellow gold twotone stainless steel. I will admit white gold was a smart idea on the marketing team and boy customers really ate it up love it but wouldn't buy one

[T. Ferguson]

Originally Posted by jrs146

This ^^^^^

Imagine how mad WG GMT owners would be when the same watch is now released in SS. Rolex charges a BIG premium for the ability to have the Pepsi. NO WAY will they ever release this model in SS. (at least not until long after the WG is discontinued)

Pissing off existing owners is only half of it. Perhaps the more significant is what likely happens to sales of the WG model if an identical looking stainless one at 1/4 the price is released? Add to this list of pissed off people all the AD's with a WG BLRO sitting in their display case. And consider how many people would then never buy a WG watch from Rolex again (except perhaps a DD or SkyD since they are both PM only models). I know if they came out with a SS BLRO I wouldn't put it passed them to do the same with the WG Sub, or any other model.

[Daytona88]

More likely to see coke in platinum.

Coke in platinum...wow...I would love to see that. I would suspect that would become an instant grail for a lot of people.

[Dyim]

I am thinking Coke in 2 tone RG.

[rabbithole88]

Originally Posted by Dyim

I am thinking Coke in 2 tone RG.

More likely Rootbeer for RG (IMHO).

[tkerrmd]

Originally Posted by Daytona88

More likely to see coke in platinum.

Coke in platinum...wow...I would love to see that. I would suspect that would become an instant grail for a lot of people.

Bingo!

[T. Ferguson]

Originally Posted by tkerrmd

Bingo!

By chance on your radar, Doc?

[tkerrmd]

Originally Posted by T. Ferguson

By chance on your radar, Doc?

Like a fat kid on a cup cake!!

[Alpino]

Originally Posted by japenney

...
People pay big $ for that exclusivity and if it was to get ripped away it would seriously erk some customers
...

It's not Rolex's problem , it's your problem if you think this way ... and paid for exclusivity when buying yours

Originally Posted by japenney

...
Rolex has never released a model in full gold and then released the exact same model in SS.
...

Are you sure ...


.

[AK797]

Originally Posted by Alpino

It's not Rolex's problem , it's your problem if you think this way ... and paid for exclusivity when buying yours




Are you sure ...


.

Are you giving millions a new hope, Skywalker?

[madmax21]

There's no question in my mind we will see the watch again the question is in what form and what the price tag will be. I know the Rolex is a marvel of marketing and I'm sure they have a plan to bring the watch back, I think we will see a Coke first and then a Pepsi.

More than likely in a two tone configuration of some sort once they have saturate the market with the two-tone they will then do something in SS. I also predict the rootbeer to come back. Wait-and-see within the next five years for sure one of them will be back

[madmax21]

sorry duplicate message

[Scoobs]

Many said that there would be no Daytona C.... so anything possible I would say

[AK797]

Originally Posted by Scoobs

Many said that there would be no Daytona C.... so anything possible I would say

Well a key point here is that there is no black or white dial WG DaytonaC so there was room for an SS with no duplication or annoyance to WG owners. If a similar WG in ceramic is released then an SS PepC becomes more likely, altho these will still have different dials so my guess would be the SS PepC has a different dial, maybe white or blue or even graduating like the DB DSSD from blue to red.

Before the DayC release I would have said very unlikely but with the world's slow down maybe forcing Rolex to focus mainly on maximising sales then it is more possible as an SS PepC will be hugely coveted, but I can't see it being with a black dial and identical to the WG.

I did think after the anger and betrayal felt after the WG's release that the CokeC would come in SS and not plat to placate buyers and the DayC seems to confirm that attitude. Will be interesting to see what direction Rolex go in now, higher luxury and exclusivity or mass sales.

[madmax21]

Originally Posted by AK797

Well a key point here is that there is no black or white dial WG DaytonaC so there was room for an SS with no duplication or annoyance to WG owners. If a similar WG in ceramic is released then an SS PepC becomes more likely, altho these will still have different dials so my guess would be the SS PepC has a different dial, maybe white or blue or even graduating like the DB DSSD from blue to red.

Before the DayC release I would have said very unlikely but with the world's slow down maybe forcing Rolex to focus mainly on maximising sales then it is more possible as an SS PepC will be hugely coveted, but I can't see it being with a black dial and identical to the WG.

I did think after the anger and betrayal felt after the WG's release that the CokeC would come in SS and not plat to placate buyers and the DayC seems to confirm that attitude. Will be interesting to see what direction Rolex go in now, higher luxury and exclusivity or mass sales.

I would agree with the slowdown happening there's no question we will see a new stainless steel model coke frist then Pepsi, we will also see a two tone version possibly even a root beer

[Halothane]

I'm holding out for the release of the Dr. Pepper bezel

[madmax21]

Originally Posted by tomalf123

I'm holding out for the release of the Dr. Pepper bezel

Love it, Burgundy and white

[GB-man]

Originally Posted by Scoobs

Many said that there would be no Daytona C.... so anything possible I would say

Bingo. If the market continues on this path I wouldn't rule out a coke at basel '17. Pepsi I honestly don't see happening soon. Would be like admitting a mistake. Frankly I don't want them to.

[madmax21]

Originally Posted by GB-man

Bingo. If the market continues on this path I wouldn't rule out a coke at basel '17. Pepsi I honestly don't see happening soon. Would be like admitting a mistake. Frankly I don't want them to.

I agree I think we will see a Coke and 17 in stainless steel and in about 6 years a Pepsi two tone they will also change the dial color. Blue would be an interesting combo, this will differentiate the watch from its precious metal cousin.

As collectors will have to buy one of each

[T. Ferguson]

The possibility of Coke in stainless I suppose still exists. If they come out with a black/red platinum GMT with black dial first then put a fork in it, it's done. As for the Pepsi I'd say the odds are about the same as they are for a stainless Smurf - slim to none, with none being a heavy favorite.