listing the owners of Rolex Boutique stores

[DG123]

Approximately seven years ago Rolex Corporate enticed some of their higher volume , well established jewelry store accounts to open separate store front Rolex Boutiques. To open a Rolex Boutique these accounts are expected to meet Rolex corporate demanding criteria, including store location, purchase store fixtures , materials, colors etc... provided by Rolex authorized vendors and design architects. The result is that Rolex Boutique stores, regardless of location through out the world, all have essentially the same store appearance and merchandising display style. In theory, the Rolex Boutique concept will help enhance and maintain the Rolex brand image.
Here is a short list of the entity names which own and operate Rolex Boutique stores. Please add names to this list and, or, add locations for the listed names, so that the forum may eventually have a near complete list:

Wempe Jewlers (NYC)
Geary's (Los Angeles)
Baron and Leeds (Orange County)
Hyde Park (Las Vegas)
Tourneau ( San Francisco and Chicago)
Deutsch and Deutsch (Houston)
O.C. Tanner (Salt lake City)
Brown and Company (Atlanta)

AH Riise (St. Thomas)

DM London (London)
Cottrills (Leeds)

Langford's (Queensland)

Pisa Orologeria (Milan)

Carollinum (Prague)

Caronel (Guam)

Dickson Watch and Jewelry (Hong Kong)

Euro-Asia (Israel)

[locutus49]

Ben Bridge in San Diego area.

[DG123]

Originally Posted by locutus49

Ben Bridge in San Diego area.

Is San Diego a Ben Bridge store or a separate storefront Rolex Boutique ?
As far as I know, some BB's carry Rolex, but the company does not own a Boutique.

[Glidelock]

Originally Posted by DG123

Is San Diego a Ben Bridge store or a separate storefront Rolex Boutique ?
As far as I know, some BB's carry Rolex, but the company does not own a Boutique.

Technically...it is both! The Ben Bridge UTC just outside La Jolla is a nicer than average BB, with a full blown (partially) separated Boutique. You can access from within the BB store, however to do so you have to go past the armed guard whom only post up on the interior entrance to the Boutique. it's clearly not just a Rolex section though, it has its own staff, as well as a fully separate storefront entrance from the outside...which only displays Rolex signs and window displays to the passing by foot traffic! In fact, I have yet to see a Rolex Boutique more beautifully appointed than this one!

[DG123]

Originally Posted by Glidelock

Technically...it is both! The Ben Bridge UTC just outside La Jolla is a nicer than average BB, with a full blown partially separated (as in...you can access from within the BB store, however to do so you have to go past the armed guard whom only post up on the interior entrance to the Boutique) it's clearly not just a Rolex section though, it has its own staff, as well as a fully separate storefront entrance from the outside...which area only displays Rolex signs and window displays to the passing by foot traffic! In fact, I have yet to see a Rolex Boutique more beautifully appointed than this one!

That BB set up is a store within a store.
Rolex Boutique's are a different from concept from store-within-a-store.
As far as I know, the only current So Cal Rolex Boutiques are in Costa Mesa (owned and operated by Baron and Leeds), and Los Angeles (owned and operated by Gearys).

[GMT Fan]

Originally Posted by DG123

Is San Diego a Ben Bridge store or a separate storefront Rolex Boutique ?
As far as I know, some BB's carry Rolex, but the company does not own a Boutique.

In Honolulu, Ben Bridge has a Rolex boutique that is separate from their jewelry store.

[dankatz]

Hyde Park is in Denver and Phoenix; Tourneau has a large one in NYC and multiple other locations in east coast. Isn't there a geographical list on the Rolex website?

[DG123]

Originally Posted by dankatz

Hyde Park is in Denver and Phoenix; Tourneau has a large one in NYC and multiple other locations in east coast. Isn't there a geographical list on the Rolex website?

I think Denver and Phoenix are Hyde Park stores, not the separate storefront Rolex Boutique. In Las Vegas Hyde Park has a Rolex Boutique.
Tourneau has Boutiques in SF and Chicago. I think NYC and other Eastern cities are regular Tourneau stores.
Rolex website lists all Authorized Dealers, but I do not believe it offers a separate list of Rolex Boutiques. That is why I started this thread.
It is a new concept, only 6 or 7 years old, and I think the jewelry store chains may be testing the waters a bit before committing to opening more Rolex Boutiques.

[Kevin of Larchmont]

Originally Posted by dankatz

Hyde Park is in Denver and Phoenix; Tourneau has a large one in NYC and multiple other locations in east coast. Isn't there a geographical list on the Rolex website?

Hyde Park in Denver is just a typical Rolex AD although they own the Omega boutique next door that meets the same corporate criteria.

[Eric Chan]

Montecristo Jewelers at Oakridge Shopping Centre in Vancouver.
Lugaro Jewelers at Park Royal Shopping Centre in West Vancouver.

[DG123]

Originally Posted by Eric Chan

Montecristo Jewelers at Oakridge Shopping Centre in Vancouver.
Lugaro Jewelers at Park Royal Shopping Centre in West Vancouver.

The only British Columbia Rolex Boutique I am finding is at the Shangrila Hotel, Vancouver, owned and operated by a company named Global Watch Company.

[brucethemanlee]

Originally Posted by DG123

The only British Columbia Rolex Boutique I am finding is at the Shangrila Hotel, Vancouver, owned and operated by a company named Global Watch Company.

I think the other two are just ADs not Rolex Boutique

[Gus2]

The Cassetti Family owns the Rolex Boutique in Ponte Vechio, Florence, Italy.

[tifosi]

Tourneau in King of Prussia, PA.

[dardeca]

Bachendorf's - Dallas, Texas
Eiseman Jewels - Dallas, Texas

[MonBK]

Great, a list of shops to avoid.

[Sublover2166]

Originally Posted by monbk

great, a list of shops to avoid.

x2.

[themast]

Originally Posted by MonBK

Great, a list of shops to avoid.

The 'issue' is that over time Rolex will try to move the entire distribution through boutiques. Whether this will happen or not I do not know, but I think this is the long term plan.

[Kevin of Larchmont]

Originally Posted by themast

The 'issue' is that over time Rolex will try to move the entire distribution through boutiques. Whether this will happen or not I do not know, but I think this is the long term plan.

I don't think small to medium size markets that currently support ADs could support a Rolex boutique. I think boutiques are showcases for high end markets.

This thought is based on absolutely nothing other than my opinion.

[DG123]

Originally Posted by themast

The 'issue' is that over time Rolex will try to move the entire distribution through boutiques. Whether this will happen or not I do not know, but I think this is the long term plan.

For the "boutique concept" to expand, Rolex needs the cooperation and commitment of its retail accounts.
At this time chains such as Wempe and Tourneau are willing to establish-own-operate a couple of Rolex Boutiques.
But these are chains with dozens of stores, and for years having the Rolex brand (at their regular stores) has helped draw traffic to those stores.
For the sake of their overall jewelry store business, these stores prefer to have Rolex within their stores, or do their own Rolex store within the store formats.
Rolex demanding that their retail dealers open separate store front Rolex Boutiques is likely a problem for these well established jewelry store companies.
My opinion is that the stand alone Rolex Boutiques will have strong sales results only in the most high traffic and high income demographic areas, including tourist destinations. Other than that, it probably makes more sense for Rolex to be displayed in its traditional high end jewelry store retail dealer accounts.
In summary, I don't think 100% Rolex Boutique distribution makes good business sense, or is likely to happen.

[returntorolex]

No Rolex boutique in Atlanta.

[themast]

Originally Posted by Kevin of Larchmont

I don't think small to medium size markets that currently support ADs could support a Rolex boutique. I think boutiques are showcases for high end markets.

This thought is based on absolutely nothing other than my opinion.

Originally Posted by DG123

For the "boutique concept" to expand, Rolex needs the cooperation and commitment of its retail accounts.
At this time chains such as Wempe and Tourneau are willing to establish-own-operate a couple of Rolex Boutiques.
But these are chains with dozens of stores, and for years having the Rolex brand (at their regular stores) has helped draw traffic to those stores.
For the sake of their overall jewelry store business, these stores prefer to have Rolex within their stores, or do their own Rolex store within the store formats.
Rolex demanding that their retail dealers open separate store front Rolex Boutiques is likely a problem for these well established jewelry store companies.
My opinion is that the stand alone Rolex Boutiques will have strong sales results only in the most high traffic and high income demographic areas, including tourist destinations. Other than that, it probably makes more sense for Rolex to be displayed in its traditional high end jewelry store retail dealer accounts.
In summary, I don't think 100% Rolex Boutique distribution makes good business sense, or is likely to happen.

Valid points. I have no basis for my thoughts other than the observation that perhaps Rolex would like to have better control over prices and service. If boutiques go well enough they may start pulling the plug from more ADs and force to consolidate to fewer distribution points, more closely monitored by Rolex.

[Dirt]

Originally Posted by DG123

For the "boutique concept" to expand, Rolex needs the cooperation and commitment of its retail accounts.
At this time chains such as Wempe and Tourneau are willing to establish-own-operate a couple of Rolex Boutiques.
But these are chains with dozens of stores, and for years having the Rolex brand (at their regular stores) has helped draw traffic to those stores.
For the sake of their overall jewelry store business, these stores prefer to have Rolex within their stores, or do their own Rolex store within the store formats.
Rolex demanding that their retail dealers open separate store front Rolex Boutiques is likely a problem for these well established jewelry store companies.
My opinion is that the stand alone Rolex Boutiques will have strong sales results only in the most high traffic and high income demographic areas, including tourist destinations. Other than that, it probably makes more sense for Rolex to be displayed in its traditional high end jewelry store retail dealer accounts.
In summary, I don't think 100% Rolex Boutique distribution makes good business sense, or is likely to happen.

I'm not sure It's actually a demand on the part of Rolex.
My understanding of the situation with Langfords in Brisbane is that it was a commercial and strategic decision between the parties to their mutual benefit.
It obviously has worked out so far, as Langfords has recently opened another Boutique down on the Gold Coast about 100 Kms away which fills a void left by the departure of WOS in the representation of the brand here in South East Queensland.

My understanding is it's an option that the AD is able to take up at any time as long as they can put a good business case to Rolex and demonstrate a commitment to the concept in accordance with the Rolex guidelines.
I think a good well established history with the brand is a major factor as well.

At the end of the day Rolex can't force anybody to go in any particular direction.
Just incentivise.

[SMD]

Originally Posted by DG123

For the "boutique concept" to expand, Rolex needs the cooperation and commitment of its retail accounts.
At this time chains such as Wempe and Tourneau are willing to establish-own-operate a couple of Rolex Boutiques.
But these are chains with dozens of stores, and for years having the Rolex brand (at their regular stores) has helped draw traffic to those stores.
For the sake of their overall jewelry store business, these stores prefer to have Rolex within their stores, or do their own Rolex store within the store formats.
Rolex demanding that their retail dealers open separate store front Rolex Boutiques is likely a problem for these well established jewelry store companies.
My opinion is that the stand alone Rolex Boutiques will have strong sales results only in the most high traffic and high income demographic areas, including tourist destinations. Other than that, it probably makes more sense for Rolex to be displayed in its traditional high end jewelry store retail dealer accounts.
In summary, I don't think 100% Rolex Boutique distribution makes good business sense, or is likely to happen.

Not to mention Rolex makes the same amount whether the watch is sold at an AD or boutique.

[DG123]

Originally Posted by dardeca

Bachendorf's - Dallas, Texas
Eiseman Jewels - Dallas, Texas

I think both Bachendorf's and Eisman's operate Rolex store within a store format, not actual licensed Rolex Boutiques.

[GerardoG]

Mayors-Aventura FL

[DG123]

Originally Posted by GerardoG

Mayors-Aventura FL

I found a Rolex Boutique in Orlando, owned and operated by Mayors.
I think that is Mayors only licensed Rolex Boutique.

[Simonja]

Watches of Switzerland (Bond Street London)

[stylinleems]

La Difference Time Centre - Richmond Hill, Ontario

[DG123]

Originally Posted by leems

La Difference Time Centre - Richmond Hill, Ontario

Confirmed. Thanks.