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Old 12 October 2016, 07:39 AM   #1
yoda888
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rolex "mandatory" engraving for ceramic daytonas?

I just got back from a trip out to the NYC. While there, I visited my "non local" AD whom I have relationship with.

I was talking to my rep about the waiting list for the ceramic daytonas, and she mentioned that it's about 300 long. But, they get a fair amount of deliveries that the list moves. She mentioned they get basically 1 per week which I thought was incredible considering that some ADs might get 1 a month and most probably get less then that. (I have no reason to NOT believe her in regards to the delivery frequencies as I'm sure they're probably one of the bigger ADs in NYC)

What blew my mind away was that she mentioned that Rolex is "requiring" that all customers have their Daytonas engraved to prevent them from flipping the watches. I'm not sure how true this is. Has anyone else heard this? Seems like crap to me since it's my watch and I can do anything I want with it if I was to buy it (no intentions to flip it at all). I didn't "argue/debate" this point with her as I'll deal with it when they get to my name on the list.
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Old 12 October 2016, 07:41 AM   #2
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Such mendacity. Absolutely false.
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Old 12 October 2016, 08:09 AM   #3
subtona
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Such mendacity. Absolutely false.
Well said.

That would no longer be an AD I would deal with.

It's just a watch... Some folks treat them as if they are the mona lisa.
So ridiculous.
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Old 16 October 2016, 11:34 PM   #4
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Well said.

That would no longer be an AD I would deal with.

It's just a watch... Some folks treat them as if they are the mona lisa.
So ridiculous.
Holy horse-feathers Batman....great AD!! Make sure you don't touch them with a 50-foot cattle prod...1 per week..HA!!
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Old 12 December 2016, 01:49 PM   #5
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Mendacity, Big Daddy!

Quote:
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Such mendacity. Absolutely false.
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Old 12 October 2016, 07:48 AM   #6
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Strictly the AD's policy and not Rolex's .
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Old 12 October 2016, 08:09 AM   #7
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Totally Laughable. I would never buy from a source trying to "require" that.

No one is telling me what to do with my property.
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Old 12 October 2016, 08:12 AM   #8
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Ask Rolex and see what they have to say about "their engraving policy".
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Old 12 October 2016, 08:16 AM   #9
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Who are these AD's?
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Old 12 October 2016, 08:17 AM   #10
yoda888
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Yes it all seems strange to me. This AD is legitimate and I see no reason for them to "lie" to me like that. Seems weird. Just wondering if anyone else had heard/experienced this.

We shall see what happens when I'm called about my daytona. Won't be for awhile as I got to the party late =|
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Old 12 October 2016, 09:02 AM   #11
77T
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Yes it all seems strange to me. This AD is legitimate and I see no reason for them to "lie" to me like that. Seems weird. Just wondering if anyone else had heard/experienced this.

We shall see what happens when I'm called about my daytona. Won't be for awhile as I got to the party late =|


I differ on the use of the word legitimate when I hear such false info. When they said this to you, if they cited Rolex as the source, they were untruthful.

But if you wish to deal with them under such a claim as this, it is your prerogative.


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Old 12 October 2016, 08:23 AM   #12
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Ridiculous. You are being lied to.
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Old 12 October 2016, 08:29 AM   #13
Corsair66
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Absolutely ridiculous! Name the lying AD...
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Old 12 October 2016, 08:40 AM   #14
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First time I get told what to do, when spending MY money from which THEY make a living. What you have been told is, politely spoken, pure nonsense and, more accurately spoken, a deliberate lie with potential economic consequences for them, because you could sue them for not being able to flip your watch a market value without that engramm.


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Old 12 October 2016, 08:48 AM   #15
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Rolex gets paid when the Dealer gets the watch. They don't get another cent when it gets sold and don't really care who it gets sold to, or if it gets re-sold a hundred times.

The idea that Rolex would be involved in a "required engraving" scheme for a single model of watch seems laughable.

Of course, I think that flippers should be tarred and feathered, but nobody listens to me about it..
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Old 12 October 2016, 02:57 PM   #16
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Of course, I think that flippers should be tarred and feathered, but nobody listens to me about it..
Oh I agree wholeheartedly and you def have my ears
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Old 12 October 2016, 08:43 AM   #17
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Absolute BS
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Old 12 October 2016, 08:46 AM   #18
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Name and shame AD please.
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Old 12 October 2016, 08:50 AM   #19
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Utter nonsense. Maybe the AD concocted the story in order to deter would-be flippers from even asking to have their names added to the list. Not that that makes it right. Bottom line, someone is being lied to (hope it's not us).
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Old 12 October 2016, 09:31 AM   #20
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I was also told this by an AD a few months ago. On top of the ridiculous engraving thing they said that their "system " would not even allow them to sell me the Daytona because I hadn't previously purchased a Rolex from them.


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Old 12 October 2016, 09:39 AM   #21
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I can understand not selling a Daytona to someone who has not previously purchased a rolex from a particular AD. Same reason why some ADs are asking for deposits. It weeds out the people who are calling multiple ADs and fishing. Lets be real, there is a lot of demand for the watch and numbers on lists have to be reduced somehow in the early months/years. Obviously ADs are going to prioritize return customers and VIPs. Its just good business.
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Old 13 December 2016, 02:19 AM   #22
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I can understand not selling a Daytona to someone who has not previously purchased a rolex from a particular AD. Same reason why some ADs are asking for deposits. It weeds out the people who are calling multiple ADs and fishing. Lets be real, there is a lot of demand for the watch and numbers on lists have to be reduced somehow in the early months/years. Obviously ADs are going to prioritize return customers and VIPs. Its just good business.
For heavens sake just buy a gray market one, Many for sale on ebay.
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Old 12 October 2016, 09:41 AM   #23
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She threw Rolex under the bus. That is an in house policy. My old AD required the same during the last SS craze when I bought mine. They would not let me leave the store without engraving something, anything on the case back. I'd been waiting for two years so I relented and put my initials on the back.

Painful. Like spray painting a smile on the Mona Lisa.
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Old 12 October 2016, 09:49 AM   #24
drjohngobef
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No engraving on the one on my wrist, and I bought direct from my AD.
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Old 12 October 2016, 09:54 AM   #25
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It's 100% true.

When your watch comes in please make sure the AD uses a nice script so that tfd723 is clearly visible.

Then pm me.
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Old 12 October 2016, 10:11 AM   #26
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It's 100% true.
When your watch comes in please make sure the AD uses a nice script so that tfd723 is clearly visible.
Then pm me.


Well played! Play on playa.
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Old 12 October 2016, 10:20 AM   #27
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Old 12 December 2016, 10:40 PM   #28
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AD experience lol
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Old 13 December 2016, 02:02 AM   #29
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Quick update: I called Rolex Customer Service about this mandatory engraving policy and spoke to a nice-enough fellow named George. He confirmed that Rolex knows about the policy but that ADs are allowed to set their own rules when selling the watches. He actually said he understood why I thought mandatory engraving was outrageous and said he would pass along my sentiments to higher-ups who could then "advise" the AD, whatever that means. Presumably they'll suggest that Wempe drops the policy but can't force them.

I then asked George if a Rolex AD had an even more offensive policy, something really horrible, like refusing to sell watches to certain people based on race or nationality, would Rolex then get involved? Perhaps, he said.

All in all, frustrating and ridiculous. It would be like a Mercedes dealer forcing a customer to paint pin-stripes on a new car even if they hated them. Sigh.
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Old 12 October 2016, 11:00 AM   #30
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Folks, it is true, I am afraid... you have to get a tattoo of the serial number on your arm as well.
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