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#1 |
"TRF" Member
Join Date: Feb 2016
Location: China
Watch: SD43
Posts: 105
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15400 Blue Dial
My wife and I stopped by the factory boutique at Taipei 101 a week ago and put down a deposit (was told need 30% for the purpose, so I put around 35% for a round #) for a blue dial 15400. Was told it will be sometimes mid-2019. Yikes!!
Also saying that if there's a price increase next year, the price will be based on the price at pickup. I don't mind the wait, but right now I am just hoping AP won't pull a Patek and jack up the price by 20%+ like what they did with Nautilus.. ![]() |
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#2 |
"TRF" Member
Join Date: Feb 2016
Location: China
Watch: SD43
Posts: 105
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Was debating whether to pick up the black dial (no wait) or go for the blue. At the end decided to wait for the blue.
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#3 |
"TRF" Member
Join Date: Apr 2015
Location: Houston
Posts: 17,619
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no way i would put a deposit down. Thats just me though. Unless its shipping soon and you have a delivery date that is a non starter.
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Instagram: tyler.watches current collection: Patek 5164A, Patek 5524G, Rolex Platinum Daytona 116506, Rolex Sea Dweller 43 126600, Rolex GMT II 116710LN, AP 15400ST (silver), Panerai 913, Omega Speedmaster moonwatch, Tudor Black Bay (Harrods Edition) |
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#4 |
"TRF" Member
Join Date: Feb 2016
Location: China
Watch: SD43
Posts: 105
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#5 |
"TRF" Member
Join Date: Apr 2015
Location: Houston
Posts: 17,619
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not all boutiques even require deposits. So its selective. I still don't like the concept in general unless its a special order piece you have to be committed to as they cant sell it easily if you pass. With this there is a list a mile deep, so i just don't see the need or the point.
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Instagram: tyler.watches current collection: Patek 5164A, Patek 5524G, Rolex Platinum Daytona 116506, Rolex Sea Dweller 43 126600, Rolex GMT II 116710LN, AP 15400ST (silver), Panerai 913, Omega Speedmaster moonwatch, Tudor Black Bay (Harrods Edition) |
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#6 |
"TRF" Member
Join Date: Jul 2005
Real Name: Adam
Location: Philly ‘burbs
Posts: 5,674
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Blue is the bomb! It will be worth the wait.
My contact at the boutique said they get many calls a day for anything blue. They got 5 calls alone for the 15400 blue dial yesterday. Crazy! It’s boutique only, so I’m not surprised. I doubt that AP would jack the prices that much. Hmmm, maybe on the jumbo to keep up with the PP Nautilus 5711...
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Adam |
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#7 | |
"TRF" Member
Join Date: Dec 2012
Real Name: Ben
Location: SIN & JKT
Watch: Rolex, AP, PP
Posts: 9,874
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Quote:
Personally, I cannot understand why people want to pay up a deposit. Esp it's from boutique. It's an easy to sell watch. It's not like they are specially ordering a hard to move or special/unique piece exclusively for you.
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#8 |
"TRF" Member
Join Date: Feb 2016
Location: China
Watch: SD43
Posts: 105
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Yes, it is fully refundable. So if I decided not moving forward for any reason, I can get my money back.
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#9 |
2025 Pledge Member
Join Date: Apr 2012
Real Name: Thomas
Location: Midwest USA
Watch: AP PP Rolex
Posts: 3,353
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When in doubt...Blue
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#10 |
"TRF" Member
Join Date: Mar 2013
Location: Bangkok
Posts: 3
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I just picked up a 15400 in blue couple of weeks back. Absolutely love it. They are well worth the wait.
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#11 |
"TRF" Member
Join Date: Nov 2016
Location: YVR
Watch: Time Only
Posts: 2,332
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If you want it new, I guess that’s the only one way... but you can probably source one pretty quickly on the preowned market. I doubt they go for a premium... very slight premium at best. With a future price increase that may be a better bet.
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#12 |
2024 SubLV41 Pledge Member
Join Date: May 2010
Location: USA
Posts: 1,087
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I'd wait for the blue from a boutique if you can. SS prices are up across the board. Gray prices on a blue 400 are probably at a 25%+ premium to MSRP right now (quickly looking on Chrono24).
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@wiswrist |
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#13 |
2025 Pledge Member
Join Date: Jan 2010
Real Name: K.
Location: 780
Posts: 10,479
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You're going to love it!
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#14 |
"TRF" Member
Join Date: Feb 2016
Location: China
Watch: SD43
Posts: 105
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Won’t see it for another year!
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#15 |
2024 SubLV41 Pledge Member
Join Date: May 2010
Location: USA
Posts: 1,087
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The NYC boutique required I put a 25% deposit for a blue 15400 at the beginning of the year. From what I can tell there are 2 lists. The "interested" list and the "firm/deposit" list.
I put my name down on the first list in early 2017. My Sales Specialist said he would get in touch with me when they were able to start accepting deposits for 2018 allocations. At that point all the 2017 slots were spoken for. They will not take an unlimited amount of deposits if they do not have the pieces incoming within a reasonable amount of time. I was okay with the requested deposit because they quoted a relatively reasonable estimated delivery window. It's not like the nonsense with the DaytonaC or Blue SkyD where the ADs really have no idea when one is going to show up.
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@wiswrist |
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#16 | |
"TRF" Member
Join Date: Feb 2016
Location: China
Watch: SD43
Posts: 105
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Yeah, pretty much the same situation. Earlier in the year they actually told me that they couldn't take my deposit as they haven't started to take deposits for the 2019 allocation yet.
Got a text from the sales lady that the 2019 allocation opened up, so I stopped by to put down the deposit. Was told a few people did the same earlier in the day (I showed up at around 8PM). ![]() Now it is just waiting. Like I said, hope AP doesn't change the price (or change too much) by the time I pick up maybe mid next year.. Quote:
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#17 | |
"TRF" Member
Join Date: Feb 2017
Real Name: Robert
Location: Lone Star State
Watch: AP RO 15400, FOIS
Posts: 2,398
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Quote:
To think that in March 2017 I saw this in the NYC boutique. ![]() Sent from my iPad using Tapatalk |
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#18 |
"TRF" Member
Join Date: Apr 2016
Location: Atlanta
Watch: No Rolex
Posts: 722
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I'm okay with boutiques taking deposits, especially for highly sought after pieces. Else, some customers put their name on multiple lists, and end up with the opportunity to flip for profit or pass. I'd rather know they have a watch allocated and reserved for me, and they know that I fully intend to buy this watch.
I've been on "a list" at a Rolex AD where no deposit was required. A year later, I don't think I was on any official list at all. |
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#19 |
"TRF" Member
Join Date: Apr 2009
Real Name: Yazan
Location: Canada
Posts: 4,782
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15400 Blue Dial
![]() Worth the wait Sent from my iPhone using Tapatalk
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Patek Philippe 5167 Patek Philippe 5905P black dial Rolex Deepsea 116660 M series Rolex Oysterquartz 17000 N series Rolex OP 41MM 124300 Green Dial |
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#20 |
"TRF" Member
Join Date: Apr 2014
Location: SF, CA
Posts: 833
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#21 |
"TRF" Member
Join Date: Apr 2009
Real Name: Yazan
Location: Canada
Posts: 4,782
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Patek Philippe 5167 Patek Philippe 5905P black dial Rolex Deepsea 116660 M series Rolex Oysterquartz 17000 N series Rolex OP 41MM 124300 Green Dial |
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#22 |
"TRF" Member
Join Date: Feb 2016
Location: China
Watch: SD43
Posts: 105
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Yeah, back in 2016, I was able to walked into a boutique and tried on all the colors.. should have bought one back then!
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#23 |
2025 Pledge Member
Join Date: Nov 2012
Location: USA
Watch: addiction issues
Posts: 37,617
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Summer 2015 I tried a 15305st out of the case at the Miami boutique and couldn’t bring myself to spend that much!
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#24 |
"TRF" Member
Join Date: Feb 2017
Location: UK
Posts: 135
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Beautiful piece!
Sent from my Galaxy S9+ |
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#25 |
2024 Pledge Member
Join Date: Feb 2010
Real Name: Neil
Location: UK
Watch: ing ships roll in
Posts: 59,369
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I'd put a deposit down for 6 months ETA, but over a year no way.
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#26 |
"TRF" Member
Join Date: Feb 2016
Location: China
Watch: SD43
Posts: 105
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#27 |
"TRF" Member
Join Date: Aug 2013
Location: Neverland
Posts: 79
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Guys.
I was offered a one month old blue 15400 at 16% (roughly $3k above) above the list price. Is it worth it? |
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#28 |
"TRF" Member
Join Date: Jul 2005
Real Name: Adam
Location: Philly ‘burbs
Posts: 5,674
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Seems like a reasonable premium, considering the market conditions on this model. Govberg currently has one at 40% over list.
__________________
Adam |
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#29 | |
"TRF" Member
Join Date: Aug 2017
Location: N/A
Posts: 1,218
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Quote:
Would never pay over retail for a blue 15400. 202 different story. Call around. They're out there. I always like having some coffees and calling around when looking for a hard to get model haha
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116506 |
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#30 | |
2025 Pledge Member
Join Date: Jan 2017
Location: The States
Watch: Cosmograph Daytona
Posts: 7,652
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Quote:
I think that's the market now. It's boutique only and I talked to a couple in the last couple weeks and either told me, no chance of the blue dial unless I had purchase history or get on the wait list which is probably around 1 year. I think there is little chance of avoiding a premium on a BNIB and even a LNIB like the two month old one you found. With all due respect, I think people that say otherwise are basing it on the market from 6 months ago. This is blue specific. Other dial colors are much easier. |
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