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Old 2 January 2019, 09:40 PM   #1
rick999
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Inside the Rolex factory

Hi Guys

I'm interested in the manufacture and the machines used in the construction of our Rolex's. My understanding hand construction is still the main assembly process?


I can only find this on YouTube and it's in French, has anyone got a link to any other inside the factory videos?

https://youtu.be/hNSk6cFCQNo

Thanks

Rick
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Old 2 January 2019, 09:46 PM   #2
brandrea
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Check out the hodinkee article
https://www.hodinkee.com/articles/inside-rolex
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Old 2 January 2019, 10:07 PM   #3
Casey VP-26
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Thank You.
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Old 3 January 2019, 12:55 AM   #4
watchwatcher
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I heard they were going to have a contest for a handful of lucky people to tour the factory...and all you have to do is find the hidden ticket in a candy bar.

Wait...no, I'm thinking of something else.
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Old 3 January 2019, 01:25 AM   #5
Bxtek
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I heard they were going to have a contest for a handful of lucky people to tour the factory...and all you have to do is find the hidden ticket in a candy bar.

Wait...no, I'm thinking of something else.
Will they give all of the people at the end of the tour their own "Everlasting Oyster"?
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Old 3 January 2019, 03:55 AM   #6
tyler1980
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Will they give all of the people at the end of the tour their own "Everlasting Oyster"?
Oyster perpetual... everlasting oyster perpetual is redundant
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Old 3 January 2019, 01:04 AM   #7
wulin
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Wonder if the people who tour the factory will have a chance to purchase a Rolex watch at the end of the tour.
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Old 3 January 2019, 01:07 AM   #8
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Wonder if the people who tour the factory will have a chance to purchase a Rolex watch at the end of the tour.
Nahh, but you can IF you're lucky be considered for inclusion on a waiting list lol.
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Old 3 January 2019, 04:40 AM   #9
R G
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Inside the Rolex factory

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Originally Posted by wulin View Post
Wonder if the people who tour the factory will have a chance to purchase a Rolex watch at the end of the tour.

I recently came back from a Patek tour at their Geneva factory.

We got flown out and back by private jet and thoroughly looked after by them during the 2 days.

At the end of it, we were presented with the latest pieces. Many of them on long waiting lists in the stores, and yes, you jump the queue.

Rolex, to my knowledge don’t do this. Probably because it will expose how much of their ‘build’ doesn’t correlate with the marketing they push.
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Old 3 January 2019, 05:16 AM   #10
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Quote:
Originally Posted by R G View Post
I recently came back from a Patek tour at their Geneva factory.

We got flown out and back by private jet and thoroughly looked after by them during the 2 days.

At the end of it, we were presented with the latest pieces. Many of them on long waiting lists in the stores, and yes, you jump the queue.

Rolex, to my knowledge don’t do this. Probably because it will expose how much of their ‘build’ doesn’t correlate with the marketing they push.
Sounds like a fascinating trip
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Old 3 January 2019, 05:47 AM   #11
tyler1980
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Originally Posted by R G View Post
I recently came back from a Patek tour at their Geneva factory.

We got flown out and back by private jet and thoroughly looked after by them during the 2 days.

At the end of it, we were presented with the latest pieces. Many of them on long waiting lists in the stores, and yes, you jump the queue.

Rolex, to my knowledge don’t do this. Probably because it will expose how much of their ‘build’ doesn’t correlate with the marketing they push.
i suspect it has to do with production volume being huge and so many more customers to accommodate, price point of the product, etc.

A Patek VIP has spent many many more 00000's than a Rolex VIP on average i suspect and there are less of them. Cost benefit makes sense for Patek.
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Old 3 January 2019, 08:10 AM   #12
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Inside the Rolex factory

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Originally Posted by tyler1980 View Post
i suspect it has to do with production volume being huge and so many more customers to accommodate, price point of the product, etc.

A Patek VIP has spent many many more 00000's than a Rolex VIP on average i suspect and there are less of them. Cost benefit makes sense for Patek.


Yes, to a certain extent Patek are likely to make more money from regularly flying small groups out to its premises.

However, Rolex could be selective. There are people on this forum, not to mention others who aren’t part of this community, who have spent money on Rolexes to match some who go on the Patek tours.

Your take is valid, but I still think Rolex have this bs marketing veil over the brand that they wouldn’t want to potentially undo.
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Old 3 January 2019, 03:07 AM   #13
Ucerveza
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I think there is an waiting list for ADs
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Old 3 January 2019, 03:52 AM   #14
mirror
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Would check it out too, always been curious
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Old 3 January 2019, 05:26 AM   #15
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The footage was rather blurry but in one shot it looked like there was a masked professional wrester
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Old 3 January 2019, 08:21 AM   #16
Tokyo Mike
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There has been a guy sitting outside the Rolex factory, since February 2017. Just sits there on a plastic chair with a radio.

All he wants is a Batman.
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Old 3 January 2019, 08:22 AM   #17
tyler1980
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Originally Posted by Tokyo Mike View Post
There has been a guy sitting outside the Rolex factory, since February 2017. Just sits there on a plastic chair with a radio.

All he wants is a Batman.
does he live stream it? might make an interesting thread

we could all watch and comment... what's the address there anyway? ill send him a pizza
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Old 3 January 2019, 08:29 AM   #18
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There has been a guy sitting outside the Rolex factory, since February 2017. Just sits there on a plastic chair with a radio.

All he wants is a Batman.


Haha brilliant
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