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Cru Jones · 8 May 2019, 06:07 AM

Spotted today on FB.....Panerai dropping “Officine” from its name?

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subtona · 8 May 2019, 06:13 AM

Good

Bushido · 8 May 2019, 06:22 AM

Well that's interesting!

I wonder what the motivation for dropping Officine from their name is? Perhaps they're just simplifying the name for social media only?

nick c · 8 May 2019, 09:26 AM

What are they cooking now.

brandrea · 8 May 2019, 09:27 AM

Well that’s interesting ... is there any information from the company on why?

I’m headed to Firenze in 3 weeks ... do I need to straighten them out?

Cru Jones · 8 May 2019, 03:43 PM

Quote:

Originally Posted by Bushido

Well that's interesting!

I wonder what the motivation for dropping Officine from their name is? Perhaps they're just simplifying the name for social media only?

Might be, but, with Panerai one just never knows.

Quote:

Originally Posted by nick c

What are they cooking now.

That’s Panerai.... expect the unexpected!

Quote:

Originally Posted by brandrea

Well that’s interesting ... is there any information from the company on why?

I’m headed to Firenze in 3 weeks ... do I need to straighten them out?

Add it to the long, long list of “points of discussion”, Brian.

More importantly, have a great trip!! I’m jealous. Is this exclusively a Panerai shopping/pilgrimage trip, or do you have additional plans while you’re there?

brandrea · 8 May 2019, 09:13 PM

Quote:

Originally Posted by Cru Jones

Might be, but, with Panerai one just never knows.

That’s Panerai.... expect the unexpected!

Add it to the long, long list of “points of discussion”, Brian.

More importantly, have a great trip!! I’m jealous. Is this exclusively a Panerai shopping/pilgrimage trip, or do you have additional plans while you’re there?

Thank you Cru, we shall.

We have a family vacation (3weeks in Italy) and will spend about 3 days in Florence. Should be enough time to break away for a couple of hours and visit the boutique

Cru Jones · 8 May 2019, 09:14 PM

Quote:

Originally Posted by brandrea

Thank you Cru, we shall.

We have a family vacation (3weeks in Italy) and will spend about 3 days in Florence. Should be enough time to break away for a couple of hours and visit the boutique

Sounds fantastic!!

fullcourt · 8 May 2019, 09:10 PM

Quote:

Originally Posted by brandrea

Well that’s interesting ... is there any information from the company on why?

I’m headed to Firenze in 3 weeks ... do I need to straighten them out?

lol, pls do....we will expect a full report

brandrea · 8 May 2019, 09:13 PM

Quote:

Originally Posted by fullcourt

lol, pls do....we will expect a full report

will do

thsiao · 8 May 2019, 10:06 PM

100% true. Just asked someone at their Neuchatel plant and she confirmed it. It is a new direction by the new CEO.

brandrea · 8 May 2019, 10:15 PM

I’m still curious to know what the reasoning is. Is Officine too hard to pronounce in English?

nick c · 9 May 2019, 11:44 AM

Quote:

Originally Posted by brandrea

Thank you Cru, we shall.

We have a family vacation (3weeks in Italy) and will spend about 3 days in Florence. Should be enough time to break away for a couple of hours and visit the boutique

Have an amazing time and stay safe. Enjoy, I’ll be there in September.

brandrea · 9 May 2019, 12:18 PM

Quote:

Originally Posted by nick c

Have an amazing time and stay safe. Enjoy, I’ll be there in September.

Thank you brother we will

I hope you and yours have an awesome time as well!

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NYG1121 · 10 May 2019, 02:03 AM

Better grab those rubber straps quick with "OFFICINE"

ocwatching · 10 May 2019, 02:10 AM

wow...the Panerai of old just keeps on evolving...not sure for the good or bad...
have a great trip Brandrea...

stockae92 · 11 May 2019, 05:59 AM

So its not OP anymore??

rambo99 · 13 May 2019, 05:19 PM

did panerai issue an official announcement on changing their brand name?

8 May 2019, 06:07 AM	#1
Cru Jones 2025 Pledge Member Join Date: Mar 2010 Location: CET Posts: 35,584	Panerai dropping “Officine”? Spotted today on FB.....Panerai dropping “Officine” from its name? Sent from my iPhone using Tapatalk

8 May 2019, 06:13 AM	#2
subtona 2025 Pledge Member Join Date: Jan 2011 Real Name: gus Location: East Coast Watch: APK & sometimes Y Posts: 26,741	Good __________________

8 May 2019, 10:06 PM	#11
thsiao "TRF" Member Join Date: Jan 2011 Location: SoCal Posts: 1,251	100% true. Just asked someone at their Neuchatel plant and she confirmed it. It is a new direction by the new CEO. __________________ Instagram @lifeofawis www.lifeofawis.com

10 May 2019, 02:03 AM	#15
NYG1121 "TRF" Member Join Date: May 2016 Location: NE Posts: 2,908	Better grab those rubber straps quick with "OFFICINE" __________________ Instagram @awristcheck

10 May 2019, 02:10 AM	#16
ocwatching "TRF" Member Join Date: Jan 2009 Real Name: Phil Location: CA Posts: 5,374	wow...the Panerai of old just keeps on evolving...not sure for the good or bad... have a great trip Brandrea... __________________ too much into watches...

8 May 2019, 06:22 AM	#3
Bushido "TRF" Member Join Date: May 2016 Location: Pacific Northwest Posts: 512	Well that's interesting! I wonder what the motivation for dropping Officine from their name is? Perhaps they're just simplifying the name for social media only?

8 May 2019, 09:26 AM	#4
nick c Banned Join Date: Feb 2012 Location: Canada Posts: 26,846	What are they cooking now.

8 May 2019, 09:27 AM	#5
brandrea 2025 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 79,497	Well that’s interesting ... is there any information from the company on why? I’m headed to Firenze in 3 weeks ... do I need to straighten them out?

8 May 2019, 10:15 PM	#12
brandrea 2025 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 79,497	I’m still curious to know what the reasoning is. Is Officine too hard to pronounce in English?

11 May 2019, 05:59 AM	#17
stockae92 "TRF" Member Join Date: Oct 2009 Location: Socal Posts: 4,973	So its not OP anymore?? __________________ 135 ├┼┼╕ 246 R

13 May 2019, 05:19 PM	#18
rambo99 Banned Join Date: Aug 2018 Location: Tokyo Watch: SD43,PAM1616,Hulk Posts: 3,567	did panerai issue an official announcement on changing their brand name?

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