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Deano1937 · 13 June 2019, 06:49 AM

Rolex needs to increase RRP price like patek
Might have an effect on the waitlist

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thesharkfactor · 13 June 2019, 06:58 AM

That will also push up grey prices too (a rising tide lifts all boats). A vicious circle. I agree though, rrp could be higher and would still sell no bother.

Calatrava r · 13 June 2019, 06:59 AM

A price increase just further limits the market for real first time buyers. Rolex new are priced fairly for what you are getting. That should be manufacturer's concern to their retail clients. What they sell for used is what it is at any given time and may fluctuate greatly. I know its hard to believe but if the watch market cools and the used price drops down to MSRP, the Rolex new market will suffer if it aggressively raised prices. It is also very tough to lower the price on luxury goods, so you end up with overpriced watches again sold at steep discounts destroying the value of the brand long-term.

quadraaa · 13 June 2019, 03:42 PM

Quote:

Originally Posted by Calatrava r

I know its hard to believe but if the watch market cools and the used price drops down to MSRP, the Rolex new market will suffer if it aggressively raised prices. It is also very tough to lower the price on luxury goods, so you end up with overpriced watches again sold at steep discounts destroying the value of the brand long-term.

42itus · 13 June 2019, 07:05 AM

Isn't Rolex already overpriced? I own a few different brands and I feel that my GS and Omega, priced at roughly 35% lower than a comparable Rolex, are just as nice in quality and workmanship. Although I don't know if Rolex is a superior watch in terms of horology.
Is comparing Rolex to GS and Omega an apples to apples comparison?

BT1985 · 13 June 2019, 07:17 AM

Quote:

Originally Posted by 42itus

Isn't Rolex already overpriced? I own a few different brands and I feel that my GS and Omega, priced at roughly 35% lower than a comparable Rolex, are just as nice in quality and workmanship. Although I don't know if Rolex is a superior watch in terms of horology.
Is comparing Rolex to GS and Omega an apples to apples comparison?

While I don’t think you are wrong, Rolex’s history and saying true to their brand (for example not making a million limited editions) is an intangible asset that is being priced in.

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42itus · 13 June 2019, 07:23 AM

Quote:

Originally Posted by BT1985

While I don’t think you are wrong, Rolex’s history and saying true to their brand (for example not making a million limited editions) is an intangible asset that is being priced in.

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Yeah, totally agree about paying for the brand. I guess based on my logic most luxury watches are overpriced.

Didn’t mean to hijack the thread.

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BT1985 · 13 June 2019, 07:26 AM

Quote:

Originally Posted by 42itus

Yeah, totally agree about paying for the brand. I guess based on my logic most luxury watches are overpriced.

Didn’t mean to hijack the thread.

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I don’t think you hijacked at all. Cheers!

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Marcjvr · 13 June 2019, 07:24 AM

If they raised prices I would sell all my Rolexes immediately to cash in. Then buy Omega and take a trip with the change.

I like Rolex but not at prices higher than current MSRP

Seibei · 13 June 2019, 03:51 PM

Quote:

Originally Posted by Marcjvr

If they raised prices I would sell all my Rolexes immediately to cash in. Then buy Omega and take a trip with the change.

I like Rolex but not at prices higher than current MSRP

Newsflash!, prices are much higher than current MSRP so I guess you don't like Rolex.

Go ahead and sell your Rolex watches. What you sell them for has no relation to MSRP so MSRP is not relevant. Cash in and enjoy your trip.

Marcjvr · 13 June 2019, 10:30 PM

Quote:

Originally Posted by Seibei

Newsflash!, prices are much higher than current MSRP so I guess you don't like Rolex.

Go ahead and sell your Rolex watches. What you sell them for has no relation to MSRP so MSRP is not relevant. Cash in and enjoy your trip.

Ha ha.

Rolex is evil and must be stopped at all costs!!

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Seibei · 14 June 2019, 03:02 PM

Quote:

Originally Posted by 42itus

Isn't Rolex already overpriced? I own a few different brands and I feel that my GS and Omega, priced at roughly 35% lower than a comparable Rolex, are just as nice in quality and workmanship. Although I don't know if Rolex is a superior watch in terms of horology.
Is comparing Rolex to GS and Omega an apples to apples comparison?

How can something be overpriced when people are lining up to pay more than MSRP?
Rolex is simply more desirable than Omega or GS. As far as I am concerned there is no Omega or GS that I would trade for my Rolex.

There is also no doubt that the Rolex movement is outstanding. The positional accuracy of my Rolex is for example annoyingly good. It keeps almost exactly the same time no matter what position it is in at night. I doubt there is watch movement out there that is much more robust and reliable than the movements Rolex makes.

Omega is fine but I would put GS above them and Rolex a nice step above that.

42itus · 14 June 2019, 05:42 PM

Quote:

Originally Posted by Seibei

How can something be overpriced when people are lining up to pay more than MSRP?

Rolex is simply more desirable than Omega or GS. As far as I am concerned there is no Omega or GS that I would trade for my Rolex.

There is also no doubt that the Rolex movement is outstanding. The positional accuracy of my Rolex is for example annoyingly good. It keeps almost exactly the same time no matter what position it is in at night. I doubt there is watch movement out there that is much more robust and reliable than the movements Rolex makes.

Omega is fine but I would put GS above them and Rolex a nice step above that.

Good points. Goes to show you how little I know about watches. I choose my watches with my eyes and not much else but I was under the impression that Omega and GS were up there with Rolex as far as movements and build quality.
I just thought Rolex was more desired because of brand recognition and not much else. I got my first Rolex 20 years ago and up until a few years ago I scoffed at these 2 brands specifically, thinking they weren’t even close to Rolex. But now I own 6 Omega and I love them equally as much as any of my Rolex.

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Tha Baron · 13 June 2019, 07:10 AM

The “waitlist”

RyanJ · 13 June 2019, 07:14 AM

No. Rolex watches are priced right around where they need to be. That is one thing that makes them so popular. They are an obtainable luxury brand.

Moggo · 13 June 2019, 07:17 AM

I wish they would, then I could just move on as they would be well out of my pay grade.

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Navarino · 13 June 2019, 07:20 AM

I think a 10% increase across the board (or at least across all professional models, except for maybe the Platinum Daytona) would have minimal, if any, impact on the current supply/demand issue. If you're ready to spend $9,000 retail on a watch, does $9,900 from the same retailer cross a "breaking" point where you walk away and not want the watch anymore? Not trying to sound like a snob here, but if that increase in price stops you from buying the watch, you might not be ready to buy the watch (whether it's due to financial reasons or you just not liking it enough to justify the increase).

123Blueface · 13 June 2019, 08:43 AM

Consumers begging to be charged more. The times we live in, I will never understand.

BT1985 · 13 June 2019, 08:49 AM

Quote:

Originally Posted by 123Blueface

Consumers begging to be charged more. The times we live in, I will never understand.

Definition of relative value....

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MR. STEEL · 14 June 2019, 12:04 AM

My thoughts exactly

Quote:

Originally Posted by 123Blueface

Consumers begging to be charged more. The times we live in, I will never understand.

Newrolex1234 · 14 June 2019, 02:50 PM

Quote:

Originally Posted by 123Blueface

Consumers begging to be charged more. The times we live in, I will never understand.

Ha, agreed what is going on with people.

timepieceluvr · 13 June 2019, 08:50 AM

I’ll give them a call and let them know they better make this happen ASAP.

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Tom5518 · 13 June 2019, 03:30 PM

Quote:

Originally Posted by Deano1937

Rolex needs to increase RRP price like patek
Might have an effect on the waitlist

To be candid, screw that. How many things can you buy at MSRP and feel like you are getting a deal?

Uggi · 13 June 2019, 03:35 PM

Does anyone still believe in "wait lists"?

jagwap · 13 June 2019, 03:35 PM

I sense the people suggesting a price hike are Rolex marketing, testing the opinion to see if they can get away with yet another higher than inflation price rise.

Who actually wants to pay more for anything without any improvement? Let's all pay 10-20% extra for cars, so we can feel superior about driving.

It's just a nice watch.

grimps · 13 June 2019, 03:54 PM

No way !
What about us poor guys that get every model they want at retail price ?

oldman2005 · 13 June 2019, 05:30 PM

Quote:

Originally Posted by Deano1937

Rolex needs to increase RRP price like patek
Might have an effect on the waitlist

These SS sports were easily accessible 2 years ago and can be found on display at the AD at MSRP...Until Rolex cut their production. Rolex SS Sport is already overpriced.

If you feel the price is too low then help yourself to the grey's price wth no wait list

maxymax · 14 June 2019, 12:43 AM

Quote:

Originally Posted by oldman2005

These SS sports were easily accessible 2 years ago and can be found on display at the AD at MSRP...Until Rolex cut their production. Rolex SS Sport is already overpriced.

If you feel the price is too low then help yourself to the grey's price wth no wait list

Rashid.bk · 14 June 2019, 05:40 AM

Quote:

Originally Posted by oldman2005

These SS sports were easily accessible 2 years ago and can be found on display at the AD at MSRP...Until Rolex cut their production. Rolex SS Sport is already overpriced.

If you feel the price is too low then help yourself to the grey's price wth no wait list

Sounds about right. Not to mention we're already considered "soooo lucky" to be called to give them your money. So not only are people begging to just buy a watch, now we're also begging to to be charged more? Unbelievable, Rolex magic sauce is a potent drug.

Not to mention this will just circle around and raise grey dealer prices by the same or even higher margin. Not a very well thought out suggestion.

bp1000 · 13 June 2019, 05:49 PM

And a few years ago, we here, were speculating about the pricing and exclusivity and were convinced Rolex was on a path to go more premium and Tudor would slot into pick up the interest and waiting lists with interesting subs and GMT’s

The latter turned out to be true but sadly the supply is just as bad as Rolex in some cases!

13 June 2019, 06:49 AM	#1
Deano1937 "TRF" Member Join Date: Sep 2018 Location: England Posts: 109	Rolex needs to increase RRP price Rolex needs to increase RRP price like patek Might have an effect on the waitlist Sent from my iPhone using Tapatalk

13 June 2019, 08:43 AM	#18
123Blueface "TRF" Member Join Date: Jun 2015 Location: USA Watch: All Posts: 5,307	Consumers begging to be charged more. The times we live in, I will never understand. __________________ Rolex 228235 DD40 Olive, 126710BLRO, 116710BLNR, 116613LB, 116500LN White, 126610LN, 116500LN Black, 126610LV, 116610LV, 126334 Blue Diamond Breitling Navitimer 01, Cartier Santos Large

13 June 2019, 06:58 AM	#2
thesharkfactor "TRF" Member Join Date: Aug 2007 Location: Scotland Watch: GMT Posts: 3,640	That will also push up grey prices too (a rising tide lifts all boats). A vicious circle. I agree though, rrp could be higher and would still sell no bother.

13 June 2019, 06:59 AM	#3
Calatrava r 2024 SubLV41 Pledge Member Join Date: Mar 2017 Location: United States Watch: Rolex and Patek Posts: 11,363	A price increase just further limits the market for real first time buyers. Rolex new are priced fairly for what you are getting. That should be manufacturer's concern to their retail clients. What they sell for used is what it is at any given time and may fluctuate greatly. I know its hard to believe but if the watch market cools and the used price drops down to MSRP, the Rolex new market will suffer if it aggressively raised prices. It is also very tough to lower the price on luxury goods, so you end up with overpriced watches again sold at steep discounts destroying the value of the brand long-term.

13 June 2019, 07:05 AM	#5
42itus "TRF" Member Join Date: Sep 2018 Real Name: Tom Location: Honolulu Watch: 116519LN Posts: 3,828	Isn't Rolex already overpriced? I own a few different brands and I feel that my GS and Omega, priced at roughly 35% lower than a comparable Rolex, are just as nice in quality and workmanship. Although I don't know if Rolex is a superior watch in terms of horology. Is comparing Rolex to GS and Omega an apples to apples comparison?

13 June 2019, 07:24 AM	#9
Marcjvr "TRF" Member Join Date: Sep 2017 Location: Southeast Watch: 214270 Posts: 2,745	If they raised prices I would sell all my Rolexes immediately to cash in. Then buy Omega and take a trip with the change. I like Rolex but not at prices higher than current MSRP

13 June 2019, 07:10 AM	#14
Tha Baron "TRF" Member Join Date: Feb 2014 Location: Middle West Posts: 1,077	The “waitlist”

13 June 2019, 07:14 AM	#15
RyanJ "TRF" Member Join Date: Mar 2019 Location: Atlantis Posts: 1,448	No. Rolex watches are priced right around where they need to be. That is one thing that makes them so popular. They are an obtainable luxury brand.

13 June 2019, 07:17 AM	#16
Moggo "TRF" Member Join Date: Dec 2009 Location: Wales Watch: 16610, SD4K, Exp 1 Posts: 1,098	I wish they would, then I could just move on as they would be well out of my pay grade. Sent from my iPhone using Tapatalk

13 June 2019, 07:20 AM	#17
Navarino 2024 Pledge Member Join Date: Feb 2018 Location: USA Posts: 3,411	I think a 10% increase across the board (or at least across all professional models, except for maybe the Platinum Daytona) would have minimal, if any, impact on the current supply/demand issue. If you're ready to spend $9,000 retail on a watch, does $9,900 from the same retailer cross a "breaking" point where you walk away and not want the watch anymore? Not trying to sound like a snob here, but if that increase in price stops you from buying the watch, you might not be ready to buy the watch (whether it's due to financial reasons or you just not liking it enough to justify the increase).

13 June 2019, 08:50 AM	#22
timepieceluvr "TRF" Member Join Date: Dec 2015 Location: USA Posts: 1,963	I’ll give them a call and let them know they better make this happen ASAP. Sent from my iPhone using Tapatalk

13 June 2019, 03:35 PM	#24
Uggi Banned Join Date: Apr 2018 Location: HOME! Posts: 1,175	Does anyone still believe in "wait lists"?

13 June 2019, 03:35 PM	#25
jagwap "TRF" Member Join Date: Aug 2009 Location: China Watch: IWC IW389001 Posts: 762	I sense the people suggesting a price hike are Rolex marketing, testing the opinion to see if they can get away with yet another higher than inflation price rise. Who actually wants to pay more for anything without any improvement? Let's all pay 10-20% extra for cars, so we can feel superior about driving. It's just a nice watch.

13 June 2019, 03:54 PM	#26
grimps "TRF" Member Join Date: Aug 2015 Location: England Posts: 1,420	No way ! What about us poor guys that get every model they want at retail price ?

13 June 2019, 05:49 PM	#30
bp1000 "TRF" Member Join Date: Jul 2014 Location: Midlands, UK Posts: 4,971	And a few years ago, we here, were speculating about the pricing and exclusivity and were convinced Rolex was on a path to go more premium and Tudor would slot into pick up the interest and waiting lists with interesting subs and GMT’s The latter turned out to be true but sadly the supply is just as bad as Rolex in some cases!

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