Rolex doesn’t care about SS supply problems

[Zakalwe]

Adrian Barker is the messenger. I present it to TRF-ers as a video of potential interest to some. Don’t shoot me.

Adrian was invited to a meeting hosted by an AD, attended by the head of Rolex U.K. as well as some whale Rolex collectors. He confirms what many on here have said - Rolex isn’t restricting supply, they’re aware that folk are having difficulty obtaining certain pieces and they have no intention of doing anything about it.

[mgsooner]

Doing something about it (like increasing supply) would be a short-sighted thing to do and Rolex isn't in the business of doing short-sighted things.

[Navarino]

Originally Posted by mgsooner

Doing something about it (like increasing supply) would be a short-sighted thing to do and Rolex isn't in the business of doing short-sighted things.

One of the most sane statements made on this recently.

[challer]

Originally Posted by mgsooner

Doing something about it (like increasing supply) would be a short-sighted thing to do and Rolex isn't in the business of doing short-sighted things.

Yeah, if Mercedes sold out of cars, they wouldn’t make more

[GMT2BATMAN]

Interesting. I called an AD in Las Vegas to order a moonphase and the dealer said Rolex is not allowing them to place any orders. I never seen anyone wearing the MP and thought they were going to be stoked to sell me one. I have purchased from them before too.it seems they are short on more than just SS models.

[Pballkm21]

Originally Posted by GMT2BATMAN

Interesting. I called an AD in Las Vegas to order a moonphase and the dealer said Rolex is not allowing them to place any orders. I never seen anyone wearing the MP and thought they were going to be stoked to sell me one. I have purchased from them before too.it seems they are short on more than just SS models.

I've seen time and time again that AD's don't want to do that sort of business over the phone. Especially when you are not local. I noticed your location is texas. Try an AD in your local area while in person.

[mortum]

Originally Posted by GMT2BATMAN

Interesting. I called an AD in Las Vegas to order a moonphase and the dealer said Rolex is not allowing them to place any orders. I never seen anyone wearing the MP and thought they were going to be stoked to sell me one. I have purchased from them before too.it seems they are short on more than just SS models.

If you are talking about Cellini Moonphase https://www.rolex.com/watches/cellini/m50535-0002.html, there is one in https://www.fourtane.com/ (San Diego, CA). I saw it the day before yesterday.

[2001jesper]

Maintaining currently supply does not mean that they don't care. They look long-term rather than short-term.

[spacebjorn]

Originally Posted by 2001jesper

Maintaining currently supply does not mean that they don't care. They look long-term rather than short-term.

+1

In the event of an economic downturn (which is inevitable at some point). A surplus of supply will only hurt the brand and the AD's more.

[ltmgeller]

Originally Posted by 2001jesper

Maintaining currently supply does not mean that they don't care. They look long-term rather than short-term.

Yes, exactly.

[Harry-57]

Rolex doesn't have a supply problem. There is nothing for them to fix. They build as many watches as they want to sell and could sell them many times over. That's not a problem for Rolex. That's how to run a successful and profitable business.

[Solo118]

Originally Posted by Harry-57

Rolex doesn't have a supply problem. There is nothing for them to fix. They build as many watches as they want to sell and could sell them many times over. That's not a problem for Rolex. That's how to run a successful and profitable business.

Exactly!

I do not understand how people think Rolex is purposely not building SS watches. Daytona has always been low volume, that is one exception. Another is example is slowing down production for a watch that will be revamped (such as Sub?)

Bottom line, the demand is through the roof, and I am sure the Rolex factory has everything planned out perfectly, but there is only so much they can do. They are probably at full capacity in the factory, and shipping whatever they can as quickly as they can. At the same time they do not want every Tom, Dick and Harry walking around with a 116500, so they won't ramp up production and replace their capacity with a slower seller. They just don't work that way. At the same time they can't compromise their quality by rushing out production as there might be QC issues etc.

Our "beef" should be with the AD's selling to grays via back door sales. Not saying they all do it, but it does happen.

[The Libertine]

Originally Posted by Harry-57

Rolex doesn't have a supply problem. There is nothing for them to fix. They build as many watches as they want to sell and could sell them many times over. That's not a problem for Rolex. That's how to run a successful and profitable business.

Well stated.

[challer]

Originally Posted by Harry-57

Rolex doesn't have a supply problem. There is nothing for them to fix. They build as many watches as they want to sell and could sell them many times over. That's not a problem for Rolex. That's how to run a successful and profitable business.

Actually, failing to meet demand is a classic business mistake. Aside from a few diehards, most of the gen pop just moves on.

[jaroush]

Originally Posted by Harry-57

Rolex doesn't have a supply problem. There is nothing for them to fix. They build as many watches as they want to sell and could sell them many times over. That's not a problem for Rolex. That's how to run a successful and profitable business.

Causing extreme irritation on the part of your most loyal and enthusiastic customers is NO way to run a business. How many businesses have you run?

[MinMay]

Rolex knows what they're doing. Having a problem with demand is always a good thing for business.

At the end of the day, it's just a freaking watch. It's funny to see people arguing and become so obsessed over it with wait list, increase price, etc.

[dtwer]

Good news. That tells me Rolex is running a very successful and smart business in which they have their heart set on the long term success of the brand rather than the random noise.

[mgsooner]

This was such a good video. One of Adrian's best. Hope he doesn't catch heat from Rolex over it.

[Zakalwe]

Originally Posted by mgsooner

This was such a good video. One of Adrian's best. Hope he doesn't catch heat from Rolex over it.

I’d be surprised if he doesn’t.

The company is so monomaniacally secretive that even though nothing he revealed is Area-51 level top secret news, it’s still more than they’d choose to reveal publicly.

[greengold]

Originally Posted by Zakalwe

I’d be surprised if he doesn’t.

The company is so monomaniacally secretive that even though nothing he revealed is Area-51 level top secret news, it’s still more than they’d choose to reveal publicly.

I don't get why he would he hasn't signed a confidentiality agreement presumably and it's free speech?

[18●20●22●▼●2●4●6]

This video is one of the most unreliable information...

Think about it; why would you trust Rolex's retail strategy from someone who doesn't even know any info on new releases?

Just enjoy the hunt from a few of the honest AD's...

Originally Posted by Zakalwe

I’d be surprised if he doesn’t.

The company is so monomaniacally secretive that even though nothing he revealed is Area-51 level top secret news, it’s still more than they’d choose to reveal publicly.

[askdanny]

Originally Posted by 18●20●22●▼●2●4●6

This video is one of the most unreliable information...

Think about it; why would you trust Rolex's retail strategy from someone who doesn't even know any info on new releases?

Just enjoy the hunt from a few of the honest AD's...

I agree. Rolex UK president is not even privy of Baselworld releases until the day before. But I guess he can tell us about long-term Rolex's supply strategy?

[TswaneNguni]

Rolex has a simple strategy .... quality .

[Bigblu10]

Why should Rolex care about a bunch of whiners and crybabies on a watch forum who can't buy their coveted SS sport watches? As the title says they don't care. They march to the beat of their own drum.

[brucethemanlee]

Originally Posted by bigblu10

why should rolex care about a bunch of whiners and crybabies on a watch forum who can't buy their coveted ss sport watches? As the title says they don't care. They march to the beat of their own drum.

+1

(of course, they can buy them - just not at MSRP! They just have to put up more cash!)

[thesharkfactor]

SS watches are going out the back door to greys, bundled with a load of undesirable pieces the AD struggles to sell. This is the real issue. Just one look at the grey market confirms it.

[superstarmar]

Originally Posted by thesharkfactor

SS watches are going out the back door to greys, bundled with a load of undesirable pieces the AD struggles to sell. This is the real issue. Just one look at the grey market confirms it.

Have to agree with this for the most part ...
A select few still get theirs at msrp from AD’s.

[pepsiretail]

Glad to know the question is finally settled

Thanks for taking the time to set the record straight

[Locust]

interesting watch. Thanks for posting before it gets taken down. I'm waiting on that blue 126622 to show up at my AD!

[JR16]

Originally Posted by Zakalwe

Adrian Barker is the messenger. I present it to TRF-ers as a video of potential interest to some. Don’t shoot me.



Adrian was invited to a meeting hosted by an AD, attended by the head of Rolex U.K. as well as some whale Rolex collectors. He confirms what many on here have said - Rolex isn’t restricting supply, they’re aware that folk are having difficulty obtaining certain pieces and they have no intention of doing anything about it.

Good for them, I think that’s a smart decision by the crown w regards to the issue of production. Would be nice if they did something about the gray market even if it’s a small % of “rotten” ADs


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