When will Rolex Stop this?

[C0d]

ADs make a fool out of all of us. They feed us lies and some of us actually believe them. Perhaps some of them are still genuine and run honest businesses but most of them are just milking the cash cow the best they can.
If you know the right people and can bring them the cash you can have anything.... They are required toremove stickers right?!?

[ferrissteve11]

Well, it is a FREE Market and people can charge what they want. And as long as people are paying the marked-up premiums prices will remain what they are. (High).
It's unfortunate for those that are true WIS and wish to enjoy a particular reference, but at the end of the day a Rolex is a want, not a need.

[Masteryacht]

Just adjust your behavior. I have. I’m put off by it and therefore not looking to buy, not calling my AD anymore, not going by my AD, etc. Its just too much of a headache. Things will change and I will be interested in buying again or they won’t. I’m fine either way. Worst case scenario is I keep my money in my pocket instead of giving it to Rolex. I just don’t view that as a bad thing.

[C0d]

Originally Posted by Masteryacht

Just adjust your behavior. I have. I’m put off by it and therefore not looking to buy, not calling my AD anymore, not going by my AD, etc. Its just too much of a headache. Things will change and I will be interested in buying again or they won’t. I’m fine either way.

Agreed.

Paul Thorpe had an interesting video (I am usually not a fan of his) asking what is the end game for Rolex? His opinion is that eventually Rolex will hammer the MSRP to Patek levels, cut off the middle line flippers and move Tudor to where Rolex are right now.

Interesting take but does seem like it has merit to it. Rolex can sell all the watches they have at a much higher MSRP than they are right now.

[AJMarcus]

Originally Posted by C0d

Agreed.

Paul Thorpe had an interesting video (I am usually not a fan of his) asking what is the end game for Rolex? His opinion is that eventually Rolex will hammer the MSRP to Patek levels, cut off the middle line flippers and move Tudor to where Rolex are right now.

Interesting take but does seem like it has merit to it. Rolex can sell all the watches they have at a much higher MSRP than they are right now.

I have to agree. I think that’s exactly where Rolex is headed. Just hope Tudor improves their bracelets by then.

[C0d]

Originally Posted by AJMarcus

I have to agree. I think that’s exactly where Rolex is headed. Just hope Tudor improves their bracelets by then.

And perhaps offer a different hour hand, the current one is

[aayates]

Originally Posted by C0d

And perhaps offer a different hour hand, the current one is

I agree; that hour hand is the worst part of that watch.

[fgress3969]

Originally Posted by C0d

And perhaps offer a different hour hand, the current one is

indeed

[jlovda]

Originally Posted by C0d

And perhaps offer a different hour hand, the current one is

Regarding Tudor...... I agree. The "snowflake" white box is a big turnoff.

[subtona]

Originally Posted by C0d

And perhaps offer a different hour hand, the current one is

I noticed when the two hands line up, they form what looks like a sword to me. That made me like it.


Like many of you, I’m also frustrated with the long time experience of lack of availability and remember going to our trusted sellers when they leveraged their volume for a discount on msrp ... they shared that discount with the customers and provided instant gratification. Then as many have pointed out, supply and demand changed all that.


After briefly owning a few of the modern references, I find the 5 digit more to my liking.

interest in other brands has resulted in variety in my collection and more enjoyment than ever.

[Calatrava r]

Originally Posted by C0d

Agreed.

Paul Thorpe had an interesting video (I am usually not a fan of his) asking what is the end game for Rolex? His opinion is that eventually Rolex will hammer the MSRP to Patek levels, cut off the middle line flippers and move Tudor to where Rolex are right now.

Interesting take but does seem like it has merit to it. Rolex can sell all the watches they have at a much higher MSRP than they are right now.

Rolex is simply not in the Patek space. When Rolex puts on display backs and does beautifully hand finished movements, they will compete at a higher level.

[Stan Cooper]

Originally Posted by Masteryacht

Just adjust your behavior. I have. I’m put off by it and therefore not looking to buy, not calling my AD anymore, not going by my AD, etc. Its just too much of a headache. Things will change and I will be interested in buying again or they won’t. I’m fine either way. Worst case scenario is I keep my money in my pocket instead of giving it to Rolex. I just don’t view that as a bad thing.

Yeah, this! ^

[Dan Pierce]

Originally Posted by Masteryacht

Just adjust your behavior. I have. I’m put off by it and therefore not looking to buy, not calling my AD anymore, not going by my AD, etc. Its just too much of a headache. Things will change and I will be interested in buying again or they won’t. I’m fine either way. Worst case scenario is I keep my money in my pocket instead of giving it to Rolex. I just don’t view that as a bad thing.

Brilliant!
dP

[jrbar-on]

Originally Posted by Masteryacht

Just adjust your behavior. I have. I’m put off by it and therefore not looking to buy, not calling my AD anymore, not going by my AD, etc. Its just too much of a headache. Things will change and I will be interested in buying again or they won’t. I’m fine either way. Worst case scenario is I keep my money in my pocket instead of giving it to Rolex. I just don’t view that as a bad thing.

Yeah, free market ... BLAH BLAH BLAH

Doesn't mean we have to like it or deal with it.

This is by far the best approach IMHO.

Jonathan

[slus]

Originally Posted by Masteryacht

Just adjust your behavior. I have. I’m put off by it and therefore not looking to buy, not calling my AD anymore, not going by my AD, etc. Its just too much of a headache. Things will change and I will be interested in buying again or they won’t. I’m fine either way. Worst case scenario is I keep my money in my pocket instead of giving it to Rolex. I just don’t view that as a bad thing.

Exactly. I still stop in and BS with the ADs when I'm on vacation just to see if they want to talk watches, sometimes it works out better than that, sometimes they blow me off, but whatever.

I fail to see how forking over my hard earned money for a luxury good that I absolutely do not need is such a high honor that I need to grovel just for the chance to do it. Then we get into buying grey market without trying it on for ridiculous prices, or even worse bundling garbage I don't want in with the purchase. No way, not the Rolex experience I want. You'll see me with a truckload of Omegas before I walk out with a 2 tone lady Datejust with diamonds just to get a hyped SS Rolex.

[copperjohn]

Originally Posted by slus

Exactly. I still stop in and BS with the ADs when I'm on vacation just to see if they want to talk watches, sometimes it works out better than that, sometimes they blow me off, but whatever.

I fail to see how forking over my hard earned money for a luxury good that I absolutely do not need is such a high honor that I need to grovel just for the chance to do it. Then we get into buying grey market without trying it on for ridiculous prices, or even worse bundling garbage I don't want in with the purchase. No way, not the Rolex experience I want. You'll see me with a truckload of Omegas before I walk out with a 2 tone lady Datejust with diamonds just to get a hyped SS Rolex.

There is an Omega boutique right next door to my AD. They get good business, and STILL have almost everything in stock. Two different business models. Unfortunately they don’t have anything I currently want (though I might give up on the Pepsi and just get a blue Aqua Terra).

PS: I won’t get an AT instead of the BLRO. I don’t know why I said that..Lol.

[Doc Savage]

Originally Posted by copperjohn

There is an Omega boutique right next door to my AD. They get good business, and STILL have almost everything in stock. Two different business models. Unfortunately they don’t have anything I currently want (though I might give up on the Pepsi and just get a blue Aqua Terra).



PS: I won’t get an AT instead of the BLRO. I don’t know why I said that..Lol.

You really should. They are fantastic watches with a lot more variety than the Crown, imo.

[copperjohn]

Originally Posted by Masteryacht

Just adjust your behavior. I have. I’m put off by it and therefore not looking to buy, not calling my AD anymore, not going by my AD, etc. Its just too much of a headache. Things will change and I will be interested in buying again or they won’t. I’m fine either way. Worst case scenario is I keep my money in my pocket instead of giving it to Rolex. I just don’t view that as a bad thing.

Rolex is neither the only watch I have, nor the only watch I wear. But I really really want a Pepsi. I don’t $18,000 want one, I ‘MSRP’ want one. With all the stuff I currently have, I can wait. There may be a reasonable number above MSRP that I would entertain, but right now most are at 18k plus so I’m not holding my breath.

[Ftech1]

Originally Posted by Masteryacht

Just adjust your behavior. I have. I’m put off by it and therefore not looking to buy, not calling my AD anymore, not going by my AD, etc. Its just too much of a headache. Things will change and I will be interested in buying again or they won’t. I’m fine either way. Worst case scenario is I keep my money in my pocket instead of giving it to Rolex. I just don’t view that as a bad thing.

Couldn't have said it better.

[PJitz]

Originally Posted by Masteryacht

Just adjust your behavior. I have. I’m put off by it and therefore not looking to buy, not calling my AD anymore, not going by my AD, etc. Its just too much of a headache. Things will change and I will be interested in buying again or they won’t. I’m fine either way. Worst case scenario is I keep my money in my pocket instead of giving it to Rolex. I just don’t view that as a bad thing.

Spot on.

The only solution is to stop stressing and moaning about the situation.

[pav1987]

Originally Posted by C0d

ADs make a fool out of all of us. They feed us lies and some of us actually believe them. Perhaps some of them are still genuine and run honest businesses but most of them are just milking the cash cow the best they can.
If you know the right people and can bring them the cash you can have anything.... They are required toremove stickers right?!?

Attachment 1185164

Saw the exact same post. Seems like he/she edited the previous ad and removed which AD he purchased it from.

[C0d]

Originally Posted by pav1987

Saw the exact same post. Seems like he/she edited the previous ad and removed which AD he purchased it from.

Funny thing is, you can call the same AD and they will tell you they haven't seen such a watch in about 3 months now. As you know that in Vancouver they don't even put you on "the list".

[willywatch]

Supply and demand do not blame Rolex for it.

[JParm]

Originally Posted by willywatch

Supply and demand do not blame Rolex for it.

This is such a simple (and true) answer that I just cannot fathom how people can't / won't understand it.

Free market, supply/demand, etc...

Do I want a Daytona? Of course. Do I blame Rolex for the current market value? Absolutely not.

It goes both ways - as an owner of a Hulk, 16710, etc., I'm happy with how my watches are currently valued today. It is what it is.

[goliat]

Originally Posted by willywatch

Supply and demand do not blame Rolex for it.

Supply and demand? No. Artificial scarcity? Hell yes.

[Jocke]

This is one of the reasons why I have not looking at Rolex for the last 10 years. There are a lot of other brands that treat you as a valued customer.

[polaris72]

Originally Posted by Jocke

This is one of the reasons why I have not looking at Rolex for the last 10 years. There are a lot of other brands that treat you as a valued customer.

Must agree here. Supply and demand applies to secondary market. ADs selling through back door is not called an honest business.

[Atlanta]

Originally Posted by willywatch

Supply and demand do not blame Rolex for it.

Exactly. Capitalism is a beautiful thing. The free market is at work.

[garyk]

Somebody said yesterday, be content with what you have. Great advice, I'm there and I'll quit worrying about the dang AD and their alleged list I'm supposedly on...

[MRPWRPATX21]

Who cares- if someone wants to pay $20k for that Submariner, then let them.

Personally I'd rather have several 5-digit iterations over the current model or it's predecessor, so it's no skin off my back, but even if I was after one, I think I understand the dynamics of supply vs. demand well enough to not get too upset when every AD tells me I have to wait. Honestly, there are lots of stories about people getting the new Subs, anyhow, so I don't think it's impossible to get one if you really tried.