Price Increase in 2021 (UK)

[Rameez-Q]

Popped into the local AD and was told the usual, there is the high possibility of a price increase in January, what are peoples thoughts?

The sub's, GMT's and all other new releases saw price increases this year i think the OP.s did too?

If so what's everyone's thoughts, will the rest of the line up go in line with the current price increases or their may even be a double increase on the already increased ones and a general price increase across the entire range?

On a side note, Rolex price increases seem to be a little more aggressive now and annually as opposed to the every 12-24 months many years ago.

[sam3536]

I asked the same question a week ago. I have a feeling prices will go up but I can't guess by how much.

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[Shadow Play]

As I understand it Omega have already increased prices this year so I would be surprised if Rolex did not follow. Especially with demand for their watches remaining so high.

[Combine man]

Thats fine if we have to wait another year to get one,it will all have caught up with earnings etc.Brexit, or the pigs ear we are making of it,will be another AD,s reason for zero stock in the UK !

[MikeHendrick1978]

I wonder if Tudor is going to have a price increase in 2021?

[Notepad12]

Didn't they increase the prices when the new models came out?

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[fooey]

If they increase again (twice in a year) in the current global circumstances that would be totally taking the piss

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[TankTom]

Originally Posted by fooey

If they increase again (twice in a year) in the current global circumstances that would be totally taking the piss

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Why? Lots of people aren’t struggling despite the craziness. Rolex doesn’t want to appeal to those who struggle financially and neither should they

[Nairn1980]

Originally Posted by fooey

If they increase again (twice in a year) in the current global circumstances that would be totally taking the piss

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Not really. People are well prepared to pay
They’re happy to price out people who aren’t

[Mifune]

no surprises here... Inflation's setting in.

[Rameez-Q]

I'm not too sure if they increased the entire range this year in the UK or just the new releases? Can anyone confirm?

I'm not expecting to buy or be offered anything but generally it would be good to know, my AD advises they literally get emailed a day before.

[vh2k]

My AD said ____________.

That’s all you need to know to weigh its veracity.

[terrywoods]

Be nice if the UK could get some stock for starters

[jrox]

The only known fact is that value of money keeps decreasing. Therefore, you are going to need to splash more £££ to the table than before

[Harry-57]

"high possibility" = guess. If a January 2021 UK price increase is coming the ADs and the internet would know about it already, as we all did this time last year.

[The Joker]

That ole sales tactic.

[Oxfordian]

If UK prices go up in January then ouch!!

A 10% rise (average of 2020 rise) would put the Oyster Perpetual 41 above £5k, thats a big ask as an entry point for a Rolex watch.

[Nairn1980]

Originally Posted by Oxfordian

If UK prices go up in January then ouch!!

A 10% rise (average of 2020 rise) would put the Oyster Perpetual 41 above £5k, thats a big ask as an entry point for a Rolex watch.

Prices could go up 20% and people would still line up to pay it

[Oxfordian]

Originally Posted by Nairn1980

Prices could go up 20% and people would still line up to pay it

Not everyone, I would balk at paying an additional £1400+ for a Sub Date, but you're right for many it wouldn't make any difference.

[Nairn1980]

Originally Posted by Oxfordian

Not everyone, I would balk at paying an additional £1400+ for a Sub Date, but you're right for many it wouldn't make any difference.

I get ya, but still way under grey price.
Although if prices went up 20%, greys would go up the Same pretty much.

[grimps]

Originally Posted by Oxfordian

If UK prices go up in January then ouch!!

A 10% rise (average of 2020 rise) would put the Oyster Perpetual 41 above £5k, thats a big ask as an entry point for a Rolex watch.

Not if you can walk out the dealers and sell it for 8k

[Oxfordian]

Originally Posted by grimps

Not if you can walk out the dealers and sell it for 8k

But not everyone does that, some of us actually buy to wear.

[Combine man]

Will stockpiling of watches occur in the UK if Brexit talks fail,empty shelves at WOS,sorry emptier shelves. Trolleys full of toilet paper ,pasta,and luxury watches, destined for the Grey market seen on our city streets,Happy Xmas to all.

[sutats]

Rolex UK has risen prices serially in these past years along with several top tier manufacturers to align the prices globally. If I recall correctly it started when the British Pound weaked since the referendum. Who knows maybe when the dust finally settles we get to shop duty free in the EU.

[Podmornica]

I reckon 10% across the board, except for Day dates that could see a 5% jump.

[OJONES]

Given the direction that Sterling has taken I’d say it’s a certainty.

[georgekart]

Originally Posted by Rameez-Q

Popped into the local AD and was told the usual, there is the high possibility of a price increase in January, what are peoples thoughts?

The sub's, GMT's and all other new releases saw price increases this year i think the OP.s did too?

If so what's everyone's thoughts, will the rest of the line up go in line with the current price increases or their may even be a double increase on the already increased ones and a general price increase across the entire range?

On a side note, Rolex price increases seem to be a little more aggressive now and annually as opposed to the every 12-24 months many years ago.

Wasn't last price raise on 1st of Jan this year? Which would correspond exactly to 12 months.

Originally Posted by Oxfordian

Not everyone, I would balk at paying an additional £1400+ for a Sub Date, but you're right for many it wouldn't make any difference.

If Sub being 20% extra would mean one could get one with a small waitlist or none at all, trust me, people would be buying them up.

[Vivalas]

Rolex never let their AD’s know that the prices are going up a month in advance. Not in the U.K. anyway.

As for prices going up it must be a strange scenario for Rolex as they’ve got all these ss sports watches that they could sell 10 times over, as the grey market is getting double the price so they know there’s huge profits for flippers. How much though can they put them up and still keep the same level of demand and interest? By doing nothing they’ve made themselves the most desirable brand in the world by far and they are also selling other models like datejusts and precious metal watches without having to discount them. So it might make sense from Rolexes point of view to do - nothing. Or they could follow Patek and just increase a couple of the models.

[Jimmy66]

My AD is heavily hinting that hefty price increases are coming

[strafer_kid]

Originally Posted by Jimmy66

My AD is heavily hinting that hefty price increases are coming

I doubt it will make much difference on the ground. The popular models will still be hard to get and people will still pay the money!