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Old 8 April 2021, 11:55 AM   #1
MorningTundra
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Vintage print ads for gold Subs?

I was looking for print ads for the gold Subs, 1680/8, 16808, 16618... and turned up zilch. It seems there were many for the 1675/8, 16758, 16718 etc but none for the Sub. Not one. Weird.

I consulted “the oracle”...


... but turned up only one passing mention...



Does anyone have an example of an ad for a gold Submariner? Or theories why Rolex did so little to market these?

It seems strange the gold Sub now commands a price premium over the more sophisticated GMT, which enjoyed a higher profile thanks to the bigger ad spend... I guess the 747 and Concord simply provided sexier marketing opportunities.

Thanks
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Old 8 April 2021, 05:31 PM   #2
/16610
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I’ve seen a few adverts about the place...

https://theoandharris.com/shop/vinta...amed-watch-ad/
M

https://www.google.co.uk/search?q=ro...6F_RU-B6y1cTIM


I can vaguely recall one or two others, too
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Old 8 April 2021, 09:32 PM   #3
MorningTundra
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Vintage print ads for gold Subs?

Quote:
Originally Posted by /16610 View Post
I’ve seen a few adverts about the place...

https://theoandharris.com/shop/vinta...amed-watch-ad/
M

https://www.google.co.uk/search?q=ro...6F_RU-B6y1cTIM


I can vaguely recall one or two others, too

Thanks! Just what I was looking for :)
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Old 9 April 2021, 01:33 AM   #4
lee fowler
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I might have some and will take a look this evening.
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