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Old 19 March 2022, 08:00 AM   #1
bonovox
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Time to change my Omega?

From yesterday's New York Times.

Thoughts? Guesses?
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Old 19 March 2022, 08:11 AM   #2
C0d
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This is on their IG reel as well. Omega has a message saying its time to change your Swatch.

https://www.rolexforums.com/showthread.php?t=846024
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Old 19 March 2022, 08:31 AM   #3
RW16610
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Didn't realize they had print ads for this too. I guess in a few days we'll find out what it's all about. I'm perplexed.
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Old 19 March 2022, 10:23 AM   #4
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Interesting
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Old 19 March 2022, 09:10 PM   #5
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Should be interesting.
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Old 23 March 2022, 04:56 AM   #6
AdamW
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I'm thinking an Omega watch head which can be inserted into a different Swatch Watch strap and housing. Kind of like Hegid watches do.

https://hegid.com/products/configuration
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Old 23 March 2022, 04:34 PM   #7
DCheeta
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Omega x Swatch collaboration, perhaps? As a fan of both brands, I’m intrigued.
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Old 23 March 2022, 09:00 PM   #8
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Should be interesting.
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Old 24 March 2022, 01:28 AM   #9
Tools
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I think that Swatch is getting tired of folks not knowing that it owns Omega and a host of other top brands.

It's a marketing move
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Old 24 March 2022, 09:06 PM   #10
1William
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I think that Swatch is getting tired of folks not knowing that it owns Omega and a host of other top brands.

It's a marketing move
Interesting perspective and you maybe right. I like the new releases and think sometimes it is nice for a brand not to take themselves so seriously. I got into watches because they were fun and maybe this is a gateway for younger collectors/hobbyists to participate.
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Old 24 March 2022, 09:37 PM   #11
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Super nice move by swatch imho
Brings the fun back to collecting and with an iconic design of the speedmaster


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Old 25 March 2022, 01:54 AM   #12
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Honestly - Had an Aqua Terra on my short list. This turns me off the brand.

Not for the collaboration with Swatch, but for the cheap plastic watch that is not waterproof trading on an Iconic model.

That's just me, I'm sure they will sell.
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Old 29 March 2022, 01:07 AM   #13
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Honestly - Had an Aqua Terra on my short list. This turns me off the brand.

Not for the collaboration with Swatch, but for the cheap plastic watch that is not waterproof trading on an Iconic model.

That's just me, I'm sure they will sell.
I agree. Having just bought my first Omega (Speedmaster Professional) several months ago, and getting excited about some of the new releases, I will no longer look at Omega the same way. Plenty of other well respected brands to choose from. Swatch should have stayed in their lane, and left Omega on the path they were on. Omega has jumped the shark!
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Old 29 March 2022, 02:54 AM   #14
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I agree. Having just bought my first Omega (Speedmaster Professional) several months ago, and getting excited about some of the new releases, I will no longer look at Omega the same way. Plenty of other well respected brands to choose from. Swatch should have stayed in their lane, and left Omega on the path they were on. Omega has jumped the shark!
Don't take everything so literally in life. If you don't like your 3861 anymore and are willing to sell at it reduced value, please PM me.
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Old 29 March 2022, 06:49 AM   #15
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Don't take everything so literally in life. If you don't like your 3861 anymore and are willing to sell at it reduced value, please PM me.
No, you should just collect ALL the plastic Omega watches like they were Beanie Babies!
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Old 29 March 2022, 01:12 AM   #16
Rexplorer214270
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Quote:
Originally Posted by Bill2e View Post
Honestly - Had an Aqua Terra on my short list. This turns me off the brand.

Not for the collaboration with Swatch, but for the cheap plastic watch that is not waterproof trading on an Iconic model.

That's just me, I'm sure they will sell.
You do realize it has the same water resistance as the Speedmaster professional right?
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Old 25 March 2022, 03:31 AM   #17
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i was just looking into these and thought it be cool to get two this weekend. cool watch just to use a daily wear. :)
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