Guidance on Becoming an Authorized Rolex Dealer Application Process and Requirements

[Jeweler11]

Dear Forum Members,

I am reaching out to this knowledgeable community for advice and insight into the process of becoming an authorized Rolex dealer. My business is strategically located in a prime spot, and we are keen to expand our luxury watch offerings to include Rolex, a brand synonymous with excellence and prestige.

Could anyone provide details on the initial steps to apply for a Rolex dealership? Is there a specific application form or contact point within Rolex for potential dealers?

What are the primary criteria that Rolex considers when selecting authorized dealers? I am particularly interested in understanding any specific financial, operational, or customer service standards that are required.

For those who have successfully navigated this journey, were there any significant changes you had to implement in your business to meet Rolex's standards? This could include store layout redesigns, security enhancements, staff training, or inventory management adjustments.

How long does the application review process typically take, and what stages does it involve? Are there any insights you can share on how Rolex makes its selection and what factors might improve a candidate's chances?

Once selected, are there ongoing requirements or audits conducted by Rolex to ensure dealers continue to meet their standards?


Lastly, I would be grateful for any advice, tips, or best practices that could guide us through the application process and beyond. Hearing about your experiences would be incredibly valuable.

[MovieGuy]

Rolex is closing doors, not opening them. Also, they approach you if they're interested in you.

[piratfisk]

With the rapid increase in trolls & bots recently, I honestly don't know if this poster is legit. In any case, I feel like the pretty girl at the dance makes the first move here...

[steveclr]

Originally Posted by piratfisk

With the rapid increase in trolls & bots recently, I honestly don't know if this poster is legit. In any case, I feel like the pretty girl at the dance makes the first move here...

I'm fairly certain that the poster is legit - just fishing for tips before a serious attempt to become an AD - I can't fathom somebody putting those paragraphs together and not be legit - unless AI is taking over which is entirely possible

[Jack T]

Originally Posted by steveclr

I'm fairly certain that the poster is legit - just fishing for tips before a serious attempt to become an AD - I can't fathom somebody putting those paragraphs together and not be legit

Signs up today, first post is 04:30 local time, asks how to acquire a Rolex franchise…yeah, your instincts are spot on

[jb335]

Can I get a steel Daytona?


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[blufinz52]

Originally Posted by jb335

Can I get a steel Daytona?


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[KatGirl]

Contact Rolex, if a legit question, not Rolex enthusiasts on a forum, where we discuss our watches.

Kat


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[padi56]

Originally Posted by KatGirl

Contact Rolex, if a legit question, not Rolex enthusiasts on a forum, where we discuss our watches.

Kat


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Have to agree.

[Easy E]

I nominate this for 1st Post champion.

[enjoythemusic]

Originally Posted by Easy E

I nominate this for 1st Post champion.

+1

superstar.jpeg

[Calatrava r]

I would reach out to Rolex in Geneva, and they can explain the process to you and whether there are any prospects of opening of a new door in your area.

[Tom Arai]

You are not a serious person. If you were you would be in contact with Rolex.

[rohada]

Wow...just wow.

[Yoda_Eating_Pizza]

Since you've indicated that you already sell luxury watches, I reckon you should already be familiar with securing distribution of other brands. You'll have to contact Rolex and sign a Rolex Distribution Agreement.
https://atelierdegriff.com/2021/02/1...ould-you-care/

[brandrea]

Welcome.

[Oystersteel92]

Start by carrying Patek Philippe and Rolex will call you. It's that simple.

[GGGMT]

Originally Posted by Oystersteel92

Start by carrying Patek Philippe and Rolex will call you. It's that simple.

Funniest post in a long long time.


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[geoach]

Originally Posted by Oystersteel92

Start by carrying Patek Philippe and Rolex will call you. It's that simple.

ahhh no I know an AD who sold Rolex then got PP then Rolex pulled out.

[Redfoot]

Ahee!

From what I was told, Rolex wanted them to do the full boutique buildout and Ahee said no. Rolex pulled the plug, and then they became the only PP dealer in Michigan.

But who knows.....

Originally Posted by geoach

ahhh no I know an AD who sold Rolex then got PP then Rolex pulled out.

[mrlube1151001]

Originally Posted by Oystersteel92

Start by carrying Patek Philippe and Rolex will call you. It's that simple.

Chances of one getting a Patek dealership minimum 100 years.

[time_and_cars]

I would like to be on the list for the skydweller rose gold blue dial , second wtf bro for real

[Andad]

Let me know how you go.

We only have one AD in my State and I think I could do this?

Right Steve?

[norcalgt3]

Meanwhile Hublot wishing they had posts like this

[Nairn1980]

I’ve heard it all now lol

As someone mentioned, Rolex are closing more doors than they are opening. Your chances are so slim.

However no point in asking a group of enthusiasts, write to Rolex.
Good luck!

[996marty]

That would be one way to get what you want on your wrist……open up your own shop. Sadly I don’t think this plan will get off the ground

[1st amg]

Can I be your first customer? I have a little list going if that's ok with you.

[BraveBold]

OP is shrewd. He wants a SS Daytona.

Others want one at retail.

He wants one at wholesale.

What better way than to be an AD?

Brilliant.

[casadecamporolex]

Truly the most cleverly idiotic question this group has seen in awhile.
My recommendation is to use your assets and purchase a current AD, then pray that Rolex allows the transfer of the status.

[Jimmy 2 Times]

I think you guys are being too hard on him. I too am interested in opening an authorized Rolex dealership




Out Of My House.