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Triggerfish · 2 February 2025, 07:33 AM

So we all have heard that Rolex makes 1.2 Million watches a year.. do we know how many are imported into the USA of that 1.2 Million? Is there a distribution list of what country gets what percentage/numbers of watches?

Kinnakeet · 2 February 2025, 07:35 AM

My guess, 250,000 to 300,000.

Krash · 2 February 2025, 07:44 AM

Quote:

Originally Posted by Kinnakeet

My guess, 250,000 to 300,000.

This is probably a good guess. We do know that the USA is the biggest market for Rolex, but they do sell watches in all of Europe, and most of Asia, too. So I was thinking somewhere around 300,000.

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Kinnakeet · 2 February 2025, 07:51 AM

Quote:

Originally Posted by Krash

This is probably a good guess. We do know that the USA is the biggest market for Rolex, but they do sell watches in all of Europe, and most of Asia, too. So I was thinking somewhere around 300,000.

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And out of that when one figures how many are steel sports watches it’s easy to see why they are not sitting in cases.

CarlOver · 2 February 2025, 10:03 AM

Quote:

Originally Posted by Krash

This is probably a good guess. We do know that the USA is the biggest market for Rolex, but they do sell watches in all of Europe, and most of Asia, too. So I was thinking somewhere around 300,000.

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Russia too?

Krash · 2 February 2025, 10:17 AM

Quote:

Originally Posted by CarlOver

Russia too?

Russia is part Europe / part Asia. So it’s included.

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CarlOver · 2 February 2025, 01:33 PM

Quote:

Originally Posted by Krash

This is probably a good guess. We do know that the USA is the biggest market for Rolex, but they do sell watches in all of Europe, and most of Asia, too. So I was thinking somewhere around 300,000.

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Quote:

Originally Posted by CarlOver

Russia too?

Quote:

Originally Posted by Krash

Russia is part Europe / part Asia. So it’s included.

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I was asking if Rolex is actually selling in Russia since they stopped after the invasion of Ukraine and it seems like some have some insider info. That was my inquiry, not about Russia’s location geographically. Best to you!

brandrea · 2 February 2025, 07:37 AM

More than Canada.

Triggerfish · 2 February 2025, 08:56 AM

Quote:

Originally Posted by brandrea

More than Canada.

Well, no surprise there I hope.. The US has over 8X the population. I see a ton of Rolex content on Youtube and Rolexes from overseas owners and enthusiasts.

Seems like a large number of watches that are sold in the Grey market in the USA come from overseas markets also..

brandrea · 2 February 2025, 09:00 AM

Quote:

Originally Posted by Triggerfish

Well, no surprise there I hope.. The US has over 8X the population. I see a ton of Rolex content on Youtube and Rolexes from overseas owners and enthusiasts.

Seems like a large number of watches that are sold in the Grey market in the USA come from overseas markets also..

Yes, I was attempting to be sarcastic

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Easy E · 2 February 2025, 09:15 AM

Quote:

Originally Posted by brandrea

Yes, I was attempting to be sarcastic

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I knew what you meant.

brandrea · 2 February 2025, 09:18 AM

Quote:

Originally Posted by Easy E

I knew what you meant.

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Triggerfish · 2 February 2025, 09:44 AM

Quote:

Originally Posted by brandrea

Yes, I was attempting to be sarcastic

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I figured you were, but like someone posted above, with some luxury brands like Ferrari (for example), North America gets a disproportionate amount of inventory than other regions in the world, and it's entirely possible that Canada gets allocated more than just a percentage based on overall population.

For Rolex, I wouldn't be surprised if they sent less inventory to the US/Canada per person/population count than other countries. Maybe I'm wrong, but there seems to be a lot of Rolex watches coming into the US Grey market from overseas as well as a strong presence of Rolex stores in smaller non-US markets.

Harry-57 · 2 February 2025, 10:22 PM

Quote:

Originally Posted by brandrea

Yes, I was attempting to be sarcastic

You need to put a sarcasm flag up or something. I could do with one myself.

I was going to post "more than England" but you got in first.

brandrea · 2 February 2025, 10:23 PM

Quote:

Originally Posted by Harry-57

You need to put a sarcasm flag up or something. I could do with one myself.

I was going to post "more than England" but you got in first.

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KatGirl · 2 February 2025, 09:58 AM

Quote:

Originally Posted by brandrea

More than Canada.

Wait, I thought you were joining us…..

Kat

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Andad · 2 February 2025, 12:16 PM

Quote:

Originally Posted by KatGirl

Wait, I thought you were joining us…..

Kat

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More likely to secede?

brandrea · 2 February 2025, 01:24 PM

Quote:

Originally Posted by KatGirl

Wait, I thought you were joining us…..

Kat

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lets not go there

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NAUI1982 · 3 February 2025, 11:37 PM

Quote:

Originally Posted by brandrea

More than Canada.

...Soon to be the 51st state

brandrea · 3 February 2025, 11:40 PM

Quote:

Originally Posted by NAUI1982

...Soon to be the 51st state

Not even funny man.

JRell · 3 February 2025, 11:40 PM

Quote:

Originally Posted by brandrea

Not even funny man.

I agree.

Gearjockey · 3 February 2025, 11:46 PM

Quote:

Originally Posted by brandrea

Not even funny man.

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Wee-Willie · 4 February 2025, 06:11 AM

Quote:

Originally Posted by brandrea

Not even funny man.

Take off, Eh??

brandrea · 4 February 2025, 06:22 AM

Quote:

Originally Posted by Wee-Willie

Take off, Eh??

I’m sure there’s a forum for people like you somewhere else

aehaas · 2 February 2025, 09:04 AM

I believe that half of all Ferrari cars come to the US.

Ali

georgekart · 2 February 2025, 09:16 AM

Quote:

Originally Posted by aehaas

I believe that half of all Ferrari cars come to the US.

Ali

I think that was the case back in the day, now Ferrari sells a lot more cars in the Asian market, the GCC countries, etc than they did back then.

Krash · 2 February 2025, 09:39 AM

Quote:

Originally Posted by aehaas

I believe that half of all Ferrari cars come to the US.

Ali

Maybe it is more than what I posted above.

Maybe it’s 400,000 USA, 400,000 Europe, 400,000 Asia.

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e dantes · 2 February 2025, 12:04 PM

Quote:

Originally Posted by Krash

Maybe it is more than what I posted above.

Maybe it’s 400,000 USA, 400,000 Europe, 400,000 Asia.

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That would explain the Australian members having to wait for so long to buy a Rolex.

espanol · 2 February 2025, 12:06 PM

Quote:

Originally Posted by e dantes

That would explain the Australian members having to wait for so long to buy a Rolex.

And those patrons of the ~100 authorized dealers in Mexico, South America and Africa...

Krash · 2 February 2025, 12:18 PM

Quote:

Originally Posted by espanol

And those patrons of the ~100 authorized dealers in Mexico, South America and Africa...

I was going to say a small % goes to the rest of the world. I probably should have.

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2 February 2025, 07:33 AM	#1
Triggerfish "TRF" Member Join Date: Jan 2023 Location: USA Posts: 103	How many of the 1.2 Million watches go to USA? So we all have heard that Rolex makes 1.2 Million watches a year.. do we know how many are imported into the USA of that 1.2 Million? Is there a distribution list of what country gets what percentage/numbers of watches?

2 February 2025, 07:35 AM	#2
Kinnakeet "TRF" Member Join Date: Jun 2012 Real Name: Michelle Location: Canada/Florida Watch: WG Breguet Typexx Posts: 2,976	My guess, 250,000 to 300,000.

2 February 2025, 07:37 AM	#8
brandrea 2025 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 79,427	More than Canada.

2 February 2025, 09:04 AM	#25
aehaas "TRF" Member Join Date: Jun 2018 Real Name: A. E. Haas, MD Location: Sarasota, FL Watch: DS Challenge Posts: 145	I believe that half of all Ferrari cars come to the US. Ali

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