Buying a Rolex because of its aftermarket value

[daysky1]

What would you do? I had an chance to buy a Rolex from my AD but declined because it just wasn't me...Then I looked on Chrono 24 and saw that watch listed for 3X the retail value. I still didn't want it...even though my AD said if I change my mind to give them a call. What would you have done? Just wondering...

[Gearjockey]

Depends on which model. Guessing you’re not gonna tell us that information.

I would probably be willing to arbitrage something like that.

Realize that the asking prices on chrono24 don’t necessarily reflect the settled amount.

If anything, it would be a nice opportunity to try something out that you could easily dispose of later for less of a hit, if any.

[daysky1]

Full Rose Gold GMT Brown/Black bezel

[Gearjockey]

Yah, catch me if i’m wrong, but I think they sell for less than retail on the secondary?

I’m not real informed on the PM models. Watchcharts shows it at $38,000

It is a beautiful watch, however.

[BogdanS]

Originally Posted by daysky1

Full Rose Gold GMT Brown/Black bezel

On the secondary market this one is selling below retail price.


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[Roddypeepa]

Originally Posted by daysky1

Full Rose Gold GMT Brown/Black bezel

lol. Leave with a loss of thousands more like.

There a saying here: buy what you like.

And I’d add to that: what you can afford to lose.


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[mgsooner]

So somebody has a full RG GMT listed on Chrono for 135K? A true optimist.

[ChronoZach]

Chrono 24 asking prices are fantasy island, remember that you can ask whatever price you want there, does not mean you will get it. Buy what you like and will wear and enjoy. Never look a watch as an investment, you will be disappointed most of the time.

That pieces current MSRP is insane and you will lose $5-8K as soon as you walk out the door with it. I’m sure it will still be there the next time you visit. PM models are a very hard sell right now at the AD.

Cheers,

[shaunylw]

Originally Posted by ChronoZach

Chrono 24 asking prices are fantasy island, remember that you can ask whatever price you want there, does not mean you will get it. Buy what you like and will wear and enjoy. Never look a watch as an investment, you will be disappointed most of the time.

That pieces current MSRP is insane and you will lose $5-8K as soon as you walk out the door with it. I’m sure it will still be there the next time you visit. PM models are a very hard sell right now at the AD.

Cheers,

Agreed.


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[Kevin of Larchmont]

I wouldn’t buy what I didn’t want, that’s what I’d do. You did good.

[padi56]

Originally Posted by Kevin of Larchmont

I wouldn’t buy what I didn’t want, that’s what I’d do. You did good.

Exactly that but some today think Rolex watches are just £££$$€€€ object things and little more.Once they were bought to wear and enjoy but lately those days have sadly passed.

[Rolex1982]

Originally Posted by padi56

Exactly that but some today think Rolex watches are just £££$$€€€ object things and little more.Once they were bought to wear and enjoy but lately those days have sadly passed.

Not all who are new to the hobby are like that. There are many who love to wear their watches and don’t baby them. Yes, there are also a lot of hype investors but that ship has sailed the last few years.

[brandrea]

Originally Posted by Kevin of Larchmont

I wouldn’t buy what I didn’t want, that’s what I’d do. You did good.

And this is exactly where I land as well

[GGGMT]

It’s under market selling under retail. Ridiculous. Based on my investment record, I would have bought it and sold it for 80% value


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[Harry-57]

Been there with a BLNR and passed. It wasn't worth triple MSRP but I wouldn't have been interested if it was. You should do as you see fit. We're all different.

One thing to bear in mind is that as a private seller you won't get near maximum margin and it only takes one dodgy buyer to turn your venture upside down.

[Muhammad556]

On the premise of ensuring that it is authentic, what is more important is whether you really like the watch. If you get it but are not satisfied, it is really a kind of effect that it is better not to buy it. Of course, this is just my personal opinion. After all, such opportunities are rare. You can compare and see whether the Rolex is worth buying.

[ktn387]

your watch in chrono24 just 80% retail price :) 3X OMG :)

[Mystro]

The issue is not C24 but the premise from the OP this scenario is even factual with the model in question.

[BraveBold]

Originally Posted by Mystro

The issue is not C24 but the premise from the OP this scenario is even factual with the model in question.

Exactly.

[joli160]

I wouldn’t have bought it.
Too much hassle and dealing with con artists trying to sell a watch. Not worth it.
Then again I really don’t care making a few grand. I have enough.

[brandrea]

Originally Posted by Mystro

The issue is not C24 but the premise from the OP this scenario is even factual with the model in question.

Yes, I’m having a hard time believing it myself. That said C24 pricing is aspirational at best at times.

[Roddypeepa]

Originally Posted by brandrea

Yes, I’m having a hard time believing it myself. That said C24 pricing is aspirational at best at times.

There are listings on c24 that have been there since the peak. Bought too high and now panicking

In fact, there is a watch trader here in Hampshire, England called Swiss Watch trader. They’ve posted on social media “are you feeling lucky? Make us an offer”.

Hmm. Perhaps that 116500 that you’ve had up for months at £27500 is a millstone around your neck? Prices listed don’t equal prices sold necessarily


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[brandrea]

Originally Posted by Roddypeepa

There are listings on c24 that have been there since the peak. Bought too high and now panicking

In fact, there is a watch trader here in Hampshire, England called Swiss Watch trader. They’ve posted on social media “are you feeling lucky? Make us an offer”.

Hmm. Perhaps that 116500 that you’ve had up for months at £27500 is a millstone around your neck? Prices listed don’t equal prices sold necessarily


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I would never buy a watch at those inflated prices, but maybe there’s someone who will.

I’ve always taken c24 pricing with a grain of salt. Anyone can ask a price, but yes, it doesn’t mean that’s what they sell for. The same holds true for any secondary seller, it’s just an asking price and open for negotiation.

[Roddypeepa]

Originally Posted by brandrea

I would never buy a watch at those inflated prices, but maybe there’s someone who will.

I’ve always taken c24 pricing with a grain of salt. Anyone can ask a price, but yes, it doesn’t mean that’s what they sell for. The same holds true for any secondary seller, it’s just an asking price and open for negotiation.

Wise words and agree totally. I don’t want to see businesses fail but on the other hand their trade vs seller pricing in some cases are outrageous. A fool and his money are soon parted. A d when a used 116500 is over £27k then you get what you get. Early 2023 prices in 2025. Ok.

On those prices a £1k delta is probably fair. But a lot of companies are paying eg 10k for BLNR and asking 14/15 k. That’s not sustainable. There’s in fact an oyster BLNR up for £19k on c24. Probably been there for years.

[Token74]

Not a fan of ‘speculators’ so I would very much like to see a speculator buy this watch and put it on Chrono for 3x retail.


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[Triggerfish]

If you're that far out from knowing the market, it was good that you didn't buy it.

[travisb]

Those are selling below retail in the secondary market.
To answer your question (irrelevant at this point), if you don't want it, don't buy it.

[1665fan]

Originally Posted by Triggerfish

If you're that far out from knowing the market, it was good that you didn't buy it.

Amen

[Krash]

If I were offered a watch that was selling 3x retail on chrono, I’d probably buy it.

I don’t actively pursue such watches, but if I got a random phone call, I wouldn’t say no.


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[Calatrava r]

Good for you for passing up the big quick profit and only buying what you like.