Rolex certified pre-owned watches cost 25% more on average than those from...

[77T]

Originally Posted by AC76

I assumed they will sent the watch to service they resell them, which meant they will update the dial and polish the watch? Would that be a bad thing for those who want to have a vintage look?


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The only time a dial would be replaced is if it had been damaged when it came into the AD.

A professional Rolex polishing would be done - but there are few, if any, ADs stocking up on vintage for their CPO case.


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[GGGMT]

It’s a great program. I will never buy from it.


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[joli160]

Originally Posted by guitarplaya1036

Ok I’ll pipe up. I bought a 14060 CPO from Tourneau/Bucherer late last month.
A few things to note:
I paid $11 and add three 0’s after.

It did not come with original box and papers and I don’t think any will come with them. It has the CPO case and a new service card/warranty

Why did I go this route? Because it is the closest to a new Rolex 14060 I can get.

This is a P serial 2000 and not a 14060m.

Going any older contingent on the model could be a bad idea. If you’re looking for the vintage charm, Rolex will remove it. My sub has a new service bracelet (2011) what appears to be a new bezel insert a new dial and hands (I think). So it is basically a new watch. Lume glows strongly, hands, dial and bezel pip are all even in brightness and color.


But for me, knowing it’s Rolex, certified, serviced and I don’t have to wait for the service and backed by Tourneau and able to source links direct from Rolex due to my massive wrist, I couldn’t be happier.

I did check a few 16710 Pepsi GMT’s and their bracelets had some diminished crispness to the crown on the clasp so not every bracelet will be NOS.
I see a lot of earlier 14060’a with luminova instead of tritium dials.

If anyone has any questions ask away.


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Wondering about the CPO case and paperwork.
Is it a different box with CPO marking ?

[kopi-c]

Hmmm... the article did not say how are the used watches are being brought in? Or traded in? Is Rolex getting the pre owned watches from whom...

[kopi-c]

Originally Posted by GGGMT

It’s a great program. I will never buy from it.


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The roll out of this ridiculous CPO is good for Rolex but not for the consumers.

[rolexgs]

Originally Posted by kopi-c

The roll out of this ridiculous CPO is good for Rolex but not for the consumers.

I think it's good for us, it provides us with more options to buy second hand rolex. and for the piece of mind, you can now pay a little more and go the CPO route instead of the grey dealers.

[Midlifegoals]

They are worth what folks are willing to pay for them. The buying public is the ‘party’ that has gone absolutely mad. More power to the retailers, they deserve to participate in the crazed market.

As for me and my house, we’ll wait our turn and buy at retail- or simply go without.

[JSolution]

Originally Posted by rolexgs

I think it's good for us, it provides us with more options to buy second hand rolex. and for the piece of mind, you can now pay a little more and go the CPO route instead of the grey dealers.

Agreed. Probably favourably negotiable for a good client too.

[ROlesorusLEX]

Originally Posted by guitarplaya1036

Ok I’ll pipe up. I bought a 14060 CPO from Tourneau/Bucherer late last month.
A few things to note:
I paid $11 and add three 0’s after.

It did not come with original box and papers and I don’t think any will come with them. It has the CPO case and a new service card/warranty

Why did I go this route? Because it is the closest to a new Rolex 14060 I can get.

This is a P serial 2000 and not a 14060m.

Going any older contingent on the model could be a bad idea. If you’re looking for the vintage charm, Rolex will remove it. My sub has a new service bracelet (2011) what appears to be a new bezel insert a new dial and hands (I think). So it is basically a new watch. Lume glows strongly, hands, dial and bezel pip are all even in brightness and color.


But for me, knowing it’s Rolex, certified, serviced and I don’t have to wait for the service and backed by Tourneau and able to source links direct from Rolex due to my massive wrist, I couldn’t be happier.

I did check a few 16710 Pepsi GMT’s and their bracelets had some diminished crispness to the crown on the clasp so not every bracelet will be NOS.
I see a lot of earlier 14060’a with luminova instead of tritium dials.

If anyone has any questions ask away.


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Was this deal open to negotiation/haggling, or is this a CarMax type outfit?

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[racerx]

The SA at my local AD claims to have never heard of the CPO program. My guess is when they do finally find out about the CPO program, they will be all over it, raising prices and limiting who can purchase.

[Old Geezer]

Originally Posted by kopi-c

The roll out of this ridiculous CPO is good for Rolex but not for the consumers.

I think it depends on the watch. For a hyped piece, you will pay a premium wherever you get it unless you get it at MSRP from your AD. IMO, reseller's won't sit idly by as Rolex ADs sell from the CPO inventory. My guess is resellers will raise their prices closer to Rolex CPO for non-hype pieces and even above CPO for the hot pieces as long as demand is tight. If this happens, IMO a CPO piece is better value because you have the RSC service and warranty that you wouldn't get with a reseller's timepiece.
If it's a piece not highly sought after or not sought after & no longer available new timepiece, you might be able to pick up a CPO piece at a reasonable price (i.e. small premium, MSRP or slight discount).

[nickscaps]

If I NEEDED a pre-owned Rolex (the Explorer 114270 is the only one that comes to mind), the premium is worth it to me. Nothing is rational about purchasing a luxury item but with my mental gymnastics, if the manufacturer itself can guarantee its authenticity with a two year guarantee already included it's worth the few extra grand so I can sleep at night haha. Again, I understand there are reputable sellers here but the hassle and anticipation of sending it off to RSC wouldn't be for me.

[brandrea]

Originally Posted by 77T

The only time a dial would be replaced is if it had been damaged when it came into the AD.

A professional Rolex polishing would be done - but there are few, if any, ADs stocking up on vintage for their CPO case.


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And …. I think a good deal of preowned Rolex on the secondary gray market are polished to begin with

[GGGMT]

Originally Posted by brandrea

And …. I think a good deal of preowned Rolex on the secondary gray market are polished to begin with

Oh . Most touched up looking spiffy!


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[JettyOne]

Buying gray seems like I’m testing my luck. I’ll never know 100% of the parts are OEM. Is that ceramic bezel original? Crown? Pushers?

Here’s what really discouraging to me: reputable grays sell parts on EBay. OEM ceramic bezel is going for freaking $3000. This raises several questions for me.

It’s not just biting the +20% bullet, go gray and be done. It’s raises more questions than answer.


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[mobster600]

This hobby use to be about appreciating horology, sadly its all about greed now. Business's have all jumped on the greed band wagon. My advice is low ball them and ask them for discounts. We have been paying a premium for watches for 3 years now. Its about time we stop. Collectors need to stand up to this greedy practices. Take a stand

[joli160]

Originally Posted by JettyOne

Buying gray seems like I’m testing my luck. I’ll never know 100% of the parts are OEM. Is that ceramic bezel original? Crown? Pushers?

Here’s what really discouraging to me: reputable grays sell parts on EBay. OEM ceramic bezel is going for freaking $3000. This raises several questions for me.

It’s not just biting the +20% bullet, go gray and be done. It’s raises more questions than answer.

For this reason I am not looking for the best deal but only buy from trusted sellers with tons of feedback on watchforums such as TRF. There are only a handful but it is worry free.

[Kevin of Larchmont]

Originally Posted by mobster600

This hobby use to be about appreciating horology, sadly its all about greed now. Business's have all jumped on the greed band wagon. My advice is low ball them and ask them for discounts. We have been paying a premium for watches for 3 years now. Its about time we stop. Collectors need to stand up to this greedy practices. Take a stand

Profit isn’t greed any more than lowballing is. The seller decides what a product is worth to them as does the buyer. Often their value definitions intersect. When they don’t someone adjusts. It’s the same with houses and cars and is not specific to watches. Welcome to the free market.

[mmbiker]

Just glad i don’t take watch collecting too seriously and will not blindly pays for a piece at all cost.

I can wait for AD and wear an Apple watch in the time being lol….

With the way things are going in used and new market, I think am seriously thinking about Apple Watch Ultra 2 lol


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[KatGirl]

Since Rolex AD’s can’t sell brand new pieces above retail, how can they justify selling used watches for more than brand new ones? It makes no sense. I know my own AD, which is a well known Rolex retailer, told me they will not participate in this, for that very reason.

Kat


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[Casey VP-26]

Remembering the good old days. Rolex AD's didn't want anything to do with pre-owned Rolex watches. They did not want them in the showcase where customers could compare used prices to the price of a brand new Rolex. Back then if AD had any used Rolex they were usually kept in the back room and only brought out if a customer asked for a used watch. (Remember Now!!! I did say the good old days).

[RyanJ]

The more I look at this the more it just makes me laugh. I mean it is saving me a bundle as the thought of buying a watch from Rolex makes me cringe. I am in a new area so no longer a VIP and there is no way I am jumping through hoops like an animal or paying thousands and thousands over MSRP.

I don't blame Rolex and the ADs one bit. They should cash in on this money train while it lasts. If people are willing to pay thousands and thousands over retail for 3+ yr old watches; then have at it.

It has been fun watching this roller coaster. First it was people posting where to get the biggest discounts since Rolex watches were not selling like they are now. Now, we are all posting about how hard things are to get and how "Time is Money" so people should pay thousands and thousands over MSRP.

I look forward to where it goes from here.

[jta52]

Originally Posted by Harry-57

Sounds about right. It's about time ADs officially got onto the pre owned gravy train and this gives them a distinct advantage albeit at an additional cost to the buyer. I expect they'll haggle.

Has anyone negotiated with a Certified seller on a watch yet? Were they firm on their price?

[Roddypeepa]

I once had a used bmw m3. Turns out (after two years) the main dealer had fitted the vented brakes backwards. Wouldn’t honour the repair.

All I’m saying is if you know what you’re doing then the risk of buying from a reputable is probably not much worse than a cowboy AD. Sure it’s genuine but doesn’t necessarily mean the price is right.


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[Pilotguy89]

Originally Posted by joli160

Wondering about the CPO case and paperwork.
Is it a different box with CPO marking ?

Very delayed response. Missed the quote sorry!
It is a different box. It’s more along the lines of a nicer service box compared to a new Rolex box. The hang tag is a different color and states pre owned too. They standardized more beige/tan color for pre owned and not the usual green


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[Pilotguy89]

Originally Posted by ROlesorusLEX

Was this deal open to negotiation/haggling, or is this a CarMax type outfit?

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Missed this quote too-

It was not open to negotiating. The pricing of the newer models 2008 and up is ridiculous. An older explorer ii, 16610, 14060 or datejust is still somewhat reasonable.

As CPO has rolled out to more dealers, I have been trying to figure out if the AD’s are the ones overhauling. Initially I thought these were all coming from RSC but the volume seems high for that to be the case. And if it’s the AD Rolex specialist doing it it loses a lot of the allure for me.

Another note, I’ve realized the different dealers tend to carry more or less of a model. One has a few iced out jubilee GMT’s for 180,000 whereas others have more subdued models.


I should add my draw to CPO is due to experience using a very popular grey and having large issues on a 1601


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[Kevin of Larchmont]

Another story for reference, earlier this week I bought a CPO 116660 DSSD and when I compared what I paid to DavidSW, Bob’s and Hodinkee prices for the same watch in the same condition they were all within five hundred dollars. And while at the AD making my purchase they had a CPO 16600 in the case and yesterday while at another AD they had a 16600 for four thousand dollars more. I’m not an expert in that model or in vintage in general but they were both crisp examples and I was struck by the swing in prices.

Also in addition to the new (smaller) tan box, warranty card holder and sweet sweet two-year warranty card I got a very nice tan watch pouch. Both ADs that I visited this week had a lot of CPO inventory of interesting and compelling models. In my casual observation CPO is where the good hunting will be going forward if you know what you’re looking at.

Lastly, I was told by the AD that I could return the DSSD within seven days with restocking fee of $500 to cover the cost of the watch going back to Rolex before going back into inventory. Needless to say I won’t be doing that.

[Pepperjack]

Originally Posted by Pilotguy89

As CPO has rolled out to more dealers, I have been trying to figure out if the AD’s are the ones overhauling. Initially I thought these were all coming from RSC but the volume seems high for that to be the case. And if it’s the AD Rolex specialist doing it it loses a lot of the allure for me.

My shop has CPO and I am one of the watchmakers responsible for those watches. When the CPO program was first brought to us, I think we all thought it was going to be us sending watches to an RSC for them to service, and then we would be allowed to sell them. That's not necessarily the case, and I wish we weren't part of it so we could instead focus on customer pieces; unfortunately, that's not my decision. I'll describe the process below for those interested, and to the extent to which I'm familiar.

Our buyer negotiates with the customer the buy-price of the piece. Sometimes it's cash, sometimes it's trade-in. It then goes to one of the watchmakers, typically me, for estimation, just like any customer piece. I have to estimate these more harshly than a customer's. Crystals and inserts need to be near perfect, dials and hands have to be perfect. Most of the time I'll just give those as options for customers, but I can't for CPO (store policy, I'm not sure if that's Rolex policy). I will also ensure that bracelets have the number of links a brand-new bracelet would. The bracelet has to be in good condition - better than I realized when we first started doing CPO. New bracelets are ordered for them often. The bracelet is also a big factor in whether or not our buyer will buy.

Once my buyer OK's the estimate, we service it in-house. The backside of the dial is photographed and uploaded to a site. We assume this is so Rolex can verify the dial is authentic. The case and bracelet are refinished, often more heavily than I would like, but Rolex wants them to "look new." There is no requirement to refinish the watch, but if it is refinished, it has to be the way that they want. The watch otherwise goes through all of the same testing procedures as any other watch would.

Once they pass all of our testing, they are then shipped to Rolex, where they stay for about 4 weeks. Rolex then does their tests and inspections. They also take photographs for us to use, write new paperwork, give it a box and tags, and then send it back. Rejection does happen, and that's typically how we learn what they want from us. When the CPO program first started, there weren't many known factors, so we had a lot of things to redo or do better on.

[Blck Jck]

I recently went to Bucherer 1888 in Manhattan and was blown away by the pre-owned prices. They were selling a Hulk for $25k + tax lol.

[rlx123]

What’s going to stop the AD from putting their brand new stock in the cpo case and pass it off as pre-own so they can charge 2x retail?


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