AP price increase again?

[GreenLantern]

*sigh*

[Newbie@SIN]

Price increase in SG wef today.
15450 is now S$30,200, an increase of $1,600 from previous RRP of $28,600.

[illiguy]

I couldn’t find the prices (here in US) on AP’s website. Unless I am short of sight, did not see an MSRP listed on the Jumbo, for example. https://www.audemarspiguet.com/en/wa....OO.1240ST.01/

I did see the $1,700 USD price for the RO cufflinks!

[Patton250]

On the US website apparently the prices have disappeared. Or at least moved somewhere where I don’t see them.

[Tanvo]

Price increase confirmed in the Netherlands

[supernova]

Where you guys seeing this as the prices on AP site aren’t available ye for any currency selection.


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[kimwizzzuuu]

Steel RO perpetual jump over 17% in Mainland China, I assume other market would be similar.

[m3tek44]

Sigh.....Still no update in US (1/5/2021)

[Mbbgysam]

Material Good has some updated pricing online

15202ST: $28,900
15450ST: $21,700
15500ST: $22,900
Code 3-hander: $30,200
Code Chrono: $47,600

[hchiyan0925]

For those in HK and curious, new prices I got talking to my SA are:

26331st: HK$226k
15500st: HK$171k

Kind of steep when combined with the last price increase.....

[illiguy]

Originally Posted by Mbbgysam

Material Good has some updated pricing online

15202ST: $28,900
15450ST: $21,700
15500ST: $22,900
Code 3-hander: $30,200
Code Chrono: $47,600

And there it is. Thanks for sharing.

[Mbbgysam]

Originally Posted by illiguy

And there it is. Thanks for sharing.

No problem

[edslee327]

Originally Posted by illiguy

And there it is. Thanks for sharing.

Are those the only models that are going up in the US?

[Mbbgysam]

Originally Posted by edslee327

Are those the only models that are going up in the US?

No, I just cherry picked a few examples

[sgfortino]

Originally Posted by Mbbgysam

Material Good has some updated pricing online

15202ST: $28,900
15450ST: $21,700
15500ST: $22,900
Code 3-hander: $30,200
Code Chrono: $47,600

Wow. I bought a 15450 just about a year ago for $16k and change from my AD and now it’s $21,700. Nuts.

[Reign]

Looks like a decent kick up across the board except on the openwork.

Hopefully this manages demand and means you can actually buy stuff in store!

[chiscott_29]

Originally Posted by Reign

Looks like a decent kick up across the board except on the openwork.

Hopefully this manages demand and means you can actually buy stuff in store!

I hope so too, but let's be really honest. These increases will do nothing to temper demand for the Royal Oaks. There is such a massive difference between retail and "market price" that 6% is not going to change anything.

Again I go back to my house of cards analogy. This has built up in such an untenable way there is no "solution" that makes sense. Increase supply, and the demand and market price crashes and away goes the allure and FOMO.

If that happens, before you know it we will be right back to the way things were 5 years ago and while that may sound appealing to watch aficionado, it spells disaster for everybody else. Pandora's box has been opened.

[MrBlahBlah]

The Material Good website has two different prices listed for the two color variants for the 26315st (38mm chrono) - the panda is listed at $29.6k and the grey is listed at $28.1k, which I think was the previous price. Maybe MG forgot to update the grey dial variant? Seems odd that dial color would have different prices.

[Token74]

Originally Posted by chiscott_29

I hope so too, but let's be really honest. These increases will do nothing to temper demand for the Royal Oaks. There is such a massive difference between retail and "market price" that 6% is not going to change anything.

Again I go back to my house of cards analogy. This has built up in such an untenable way there is no "solution" that makes sense. Increase supply, and the demand and market price crashes and away goes the allure and FOMO.

If that happens, before you know it we will be right back to the way things were 5 years ago and while that may sound appealing to watch aficionado, it spells disaster for everybody else. Pandora's box has been opened.

Spot on


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[huncho]

Originally Posted by chiscott_29

I hope so too, but let's be really honest. These increases will do nothing to temper demand for the Royal Oaks. There is such a massive difference between retail and "market price" that 6% is not going to change anything.

Again I go back to my house of cards analogy. This has built up in such an untenable way there is no "solution" that makes sense. Increase supply, and the demand and market price crashes and away goes the allure and FOMO.

If that happens, before you know it we will be right back to the way things were 5 years ago and while that may sound appealing to watch aficionado, it spells disaster for everybody else. Pandora's box has been opened.

they will never increase supply because they're doing their best to control this hype now. it initially started as a bubble and i think these brands quickly realized that if they take it upon themselves to keep it up there's more money to be made

[HippoPAPAmus]

Originally Posted by huncho

they will never increase supply because they're doing their best to control this hype now. it initially started as a bubble and i think these brands quickly realized that if they take it upon themselves to keep it up there's more money to be made

Perfectly said. Mirrors a similar convo going on elsewhere in the forum as well. None of this is by accident.


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[Benzsiam]

AP is smart and greedy to make more money when they can. The scarcity is not gonna change, Grey dealer will up their price also.

[supernova]

Originally Posted by huncho

they will never increase supply because they're doing their best to control this hype now. it initially started as a bubble and i think these brands quickly realized that if they take it upon themselves to keep it up there's more money to be made

Agree, these brands spend so much on market research, they are much more clued in then we are on how much they can charge v how much they can supply. I can’t see them jeopardising where they got themselves to now.

And it’s nothing new, just look at the Daytona and Birkin bags which have been playing this game for decades.


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[Jgives]

Jesuscristo! So much punditry and whining. Particularly pointed towards the guys here with multiple AP’s. Stop buying so damn many and the prices will calm down. :) ok I’m done.

[huncho]

Originally Posted by supernova

Agree, these brands spend so much on market research, they are much more clued in then we are on how much they can charge v how much they can supply. I can’t see them jeopardising where they got themselves to now.

And it’s nothing new, just look at the Daytona and Birkin bags which have been playing this game for decades.


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yup, hermes has been doing this forever. i'm surprised all the people here are so oblivious to the process considering that's the rolex equivalent for females lol

[edslee327]

Originally Posted by MrBlahBlah

The Material Good website has two different prices listed for the two color variants for the 26315st (38mm chrono) - the panda is listed at $29.6k and the grey is listed at $28.1k, which I think was the previous price. Maybe MG forgot to update the grey dial variant? Seems odd that dial color would have different prices.

Glad to hear my investment in the blue panda is paying off :)

[GreenLantern]

Thanks for the heads up on Material Good's website update...

Looks like an average of +5% across the board for US pricing. Add in the average of +8% that hit the US in November 2020, and we're around ~13-15% which is in line with what I'm seeing for some non-US markets.

[salnuaimi]

Originally Posted by MrBlahBlah

The Material Good website has two different prices listed for the two color variants for the 26315st (38mm chrono) - the panda is listed at $29.6k and the grey is listed at $28.1k, which I think was the previous price. Maybe MG forgot to update the grey dial variant? Seems odd that dial color would have different prices.

This is a 5% increase to what I paid for the blue panda last month

[huncho]

what do you guys do regarding insurance when there are price increases? do you go to a boutique to get a new appraisal or?

[Patton250]

Originally Posted by huncho

what do you guys do regarding insurance when there are price increases? do you go to a boutique to get a new appraisal or?

That is a problem isn’t it. You have to get an updated appraisal and my A.D.’s won’t do it for sure. They will only appraise it for what retail is.