Info about certified pre owned rolex

[JayBlack]

Hey guys,

Just thought I'd share my 1st time coming across an AD with the program already up and running and the info I got.

So I was at Bucherer in Düsseldorf, Germany. Obviously no new stock for sale but they got the new pre-owned certified program from Rolex already running.

The info I got was as follows:
1. Each AD can decide on the price of sale of every second hand model.
2. Rolex does not limit them in any way with regards to price.
3. The price they pay for a watch you bring in to sell is determined by the AD, so the price you will get for your watch may differ a lot between AD'S.
4. The prices for certified can be more than new.
5. They are "encouraged" to only buy models that have been discontinued. Or models that have dials or other features that have been discontinued. This to not create a competition between new and semi-new.

They had some 2tone DJ36 and ss DJ31 for sale as certified but nothing too exciting. As for pricing it's on the high side. The models can be had for much less from grey. But yes it comes with the certified warranty and they're an AD and they're not limited on pricing by Rolex

So there you have it folks, just some info for ya'll who got questions. I didn't get much more info about the process of buying or selling or upgrading or trading in cause I was in a rush but if you have some more info you want to add on the matter please feel free. Wish ya'll a great day.

[minute_man]

Much appreciated and thanks for sharing. Having access to a RSC where a grey purchased piece could be serviced would make for a cheaper alternative

[rambo99]

I think prices of the same model would be more or less the same among ADs, because CPO watches are serviced, authenticated and guaranteed by Rolex, not AD. although some ADs would count CPO purchases as spending history towards a brand new model, that's another story.

[toolr]

Originally Posted by rambo99

I think prices of the same model would be more or less the same among ADs, because CPO watches are serviced, authenticated and guaranteed by Rolex, not AD. although some ADs would count CPO purchases as spending history towards a brand new model, that's another story.

I haven't read anything from the Rolex CPO program announcement that says the watches are serviced. It states that they are checked and authenticated, then issued a hangtag, pouch and 2 year warranty card. The decision whether to service a watch seems to be up to the CPO AD.

[rmlovett1]

good info, thank you

[garyk]

I wonder how successful this program will be if the price point surpasses grey pricing? If the sale price included a service, that might make the watches more interesting, maybe?

[rambo99]

Originally Posted by toolr

I haven't read anything from the Rolex CPO program announcement that says the watches are serviced. It states that they are checked and authenticated, then issued a hangtag, pouch and 2 year warranty card. The decision whether to service a watch seems to be up to the CPO AD.

at least they will polish the watch before selling as CPO, i believe.

[inadeje]

OP Thank you for providing the info.

[Popolos]

Useful info, Thank you.

[Amsterdam Local]

Thanks. The "encouraged to only buy discontinued" is probably one of those nod and wink things. It would only really pose a problem if dealers couldn't sell their stock of new.

[brandrea]

Thank you Jay, makes sense

[Rolexken]

Watched a video on YouTube showing an ADs display of CPO watches I think in Italy and prices were sky high - 19,000 euros for a 114060 and 62,000 euros for a panda Daytona!1

[RyanJ]

Originally Posted by rambo99

I think prices of the same model would be more or less the same among ADs, because CPO watches are serviced, authenticated and guaranteed by Rolex, not AD.

Where does it say that Rolex is physically doing all of this?

How do we know that ADs with a certified watchmaker are not doing this themselves with Rolex jut providing the hang tags? I highly doubt Rolex, itself, is servicing every single pre-owned watch bought by an AD for the CPO program. I mean I am sure for ADs that do not have a watchmaker they might get them but I bet they are pushing ADs to hire watchmakers.

The prices will be different. They are going to be whatever the market in that area can handle.

I also think this program is going to change a lot over the next few years. Heck, we may even get huge changes by the time this rolls out worldwide.

[Rolexken]

https://youtu.be/AqHvmEn_LJk

Here is the link see 3.30 to 4.30

[TBT]

That's interesting. I'm curious to see what the AD here in Saudi does if they participate in the CPO program. They set their own prices on new watches that seems to fluctuate with demand. For example I just bought a GMT Pepsi for the equivalent of $16,500, but my first purchase in February was a DeepSea that I paid $13,400 for, which was about retail at the time. However, both those prices include the 15% VAT, so the receipt technically reflects that I bought the DeepSea at a 15% discount.

[Jeffreylucky1]

My AD offered me $8k cash for my 126610LN the other day. This was not a trade. They offered to buy it from me.
I found that interesting because, even though it is worth more than that, a Rolex dealer was offering me more for my used watch than they would pay for a new one from Rolex.
I wonder what they would sell the watch for if I would have sold it?

[RyanJ]

Originally Posted by Jeffreylucky1

My AD offered me $8k cash for my 126610LN the other day. This was not a trade. They offered to buy it from me.
I found that interesting because, even though it is worth more than that, a Rolex dealer was offering me more for my used watch than they would pay for a new one from Rolex.
I wonder what they would sell the watch for if I would have sold it?

Probably $13k to $17k.

[IamJacky]

Originally Posted by JayBlack

The info I got was as follows:
1. Each AD can decide on the price of sale of every second hand model.
2. Rolex does not limit them in any way with regards to price.
3. The price they pay for a watch you bring in to sell is determined by the AD, so the price you will get for your watch may differ a lot between AD'S.
4. The prices for certified can be more than new.
5. They are "encouraged" to only buy models that have been discontinued. Or models that have dials or other features that have been discontinued. This to not create a competition between new and semi-new.

Thank you OP this is great information and makes total sense.

I remember there were many posts here about how "Rolex should just let their AD determine their own prices" - it would seem that Rolex listened, although it's only for 3+ year old models.

[Jeffreylucky1]

Originally Posted by RyanJ

Probably $13k to $17k.

That's about what I had guessed. I'm sure they could move it quickly.

[ltmgeller]

Thanks for the update

[JRell]

Point 5 is the biggest point. Encouraged, but not limited to buy watches still in production I assume.

[NYG1121]

This is going to give ADs a whole new form of leverage. Just like the car market, the better your trade the more likely you are to get an allocation. They will use this to make even more money and give watches to those that give them good CPO watches

[RyanJ]

Originally Posted by NYG1121

This is going to give ADs a whole new form of leverage. Just like the car market, the better your trade the more likely you are to get an allocation. They will use this to make even more money and give watches to those that give them good CPO watches

That is really their only carrot and I hope they use it wisely. The carrot I am referring to is being able to offer, at the time of trade, a new watch that you really want.

Let's say you really wanted a "Favorite Rolex" and you had a 3 yr old watch they wanted. Some would be willing to take a loss on the 3 yr old watch if it would guarantee (you walked out with) your "Favorite Rolex" that day.

Although, I have a feeling they are going to offer a spot on the waitlist most of the time with a few baubles being traded occasionally.

[Dougiebaby]

Originally Posted by Amsterdam Local

Thanks. The "encouraged to only buy discontinued" is probably one of those nod and wink things. It would only really pose a problem if dealers couldn't sell their stock of new.

Heck yeah! Do you think any AD would pass up a 3 year old ceramic SS Daytona?


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[ndane]

Great info! Thanks for sharing!

[shaunylw]

Point 5 is my favorite part, because that will be ignored immediately. So, if i get a watch from AD 1 that’s extremely hot and i don’t want it, i walk over to AD 2 with it unworn and offer it up in trade for what i want. Once this process starts, it’s over for the guy or gal with no history with ADs. You will never get a new watch from Rolex.

I’m not planning on doing this but this is the process i see happening. If they held the line and said absolutely no purchases of watches less than 3 years old, i think this could work. But giving the ADs a recommendation, isn’t going to work.

Someone mentioned it in a previous thread, this could very quickly turn into the Ferrari model or the recent 911 turbo model. You’re going to have to pay over list for the first one, or buy a preowned Ferrari. Then work your way into getting an allocation and start selling back to the dealership (ad) for the next allocation.

I’m sad for the guy or gal that retires and walks into the store in the mall they have been looking at for 10 years to get their Rolex. Then they get hit in the face by an employee that laughs at them and says, it’s 7 years for your 36mm DJ. It’s a luxury item, i get it, but at a certain point it’s not really that luxurious to rationalize the games.


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[Gab27]

Provided the pricing on hot models persists, we may find a new category of buying--someone who buys watches from a secondary dealer for the express purpose of trading it to an AD to provide the AD with a financial incentive to allocate them a specific new watch at MSRP.

(Which has probably already happened with some of the dealers who currently deal in used, but this might become much, much more common.)

[Omarion07]

Originally Posted by shaunylw

Point 5 is my favorite part, because that will be ignored immediately. So, if i get a watch from AD 1 that’s extremely hot and i don’t want it, i walk over to AD 2 with it unworn and offer it up in trade for what i want. Once this process starts, it’s over for the guy or gal with no history with ADs. You will never get a new watch from Rolex.


I’m not planning on doing this but this is the process i see happening. If they held the line and said absolutely no purchases of watches less than 3 years old, i think this could work. But giving the ADs a recommendation, isn’t going to work.

I’m sad for the guy or gal that retires and walks into the store in the mall they have been looking at for 10 years to get their Rolex. Then they get hit in the face by an employee that laughs at them and says, it’s 7 years for your 36mm DJ. It’s a luxury item, i get it, but at a certain point it’s not really that luxurious to rationalize the game

Except that’s not what OP said… he said ADs are encouraged to only engage in discontinued watches but they can still sell watches as CPO that are still in production as long as they’re > 3 years old e.g. a 2018 DayDate or GMT Master II. I don’t think ADs are allowed to buy a brand new 2022 watch from you (because they’d be encouraging flipping which Rolex frowns upon) and they’re not allowed to sell this watch as CPO because it’s < 3 years old.

Rolex did hold the line and set it in stone that watches sold as part of CPO program has to be at least 3 years old.

Also it’s not correct that newbies won’t be able to buy a new Rolex. I’m on a waiting list for a DJ41 that I paid a 10% deposit for, without having any purchase history with this AD. I don’t think all ADs will be selling CPO nor do I think the CPO will make it harder for people to buy their first Rolex. Only time will tell if I’m right or wrong.


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[JoseR]

Good info. Thanks.

[SudiYunus]

Originally Posted by JayBlack

Hey guys,

Just thought I'd share my 1st time coming across an AD with the program already up and running and the info I got.

So I was at Bucherer in Düsseldorf, Germany. Obviously no new stock for sale but they got the new pre-owned certified program from Rolex already running.

The info I got was as follows:
1. Each AD can decide on the price of sale of every second hand model.
2. Rolex does not limit them in any way with regards to price.
3. The price they pay for a watch you bring in to sell is determined by the AD, so the price you will get for your watch may differ a lot between AD'S.
4. The prices for certified can be more than new.
5. They are "encouraged" to only buy models that have been discontinued. Or models that have dials or other features that have been discontinued. This to not create a competition between new and semi-new.

They had some 2tone DJ36 and ss DJ31 for sale as certified but nothing too exciting. As for pricing it's on the high side. The models can be had for much less from grey. But yes it comes with the certified warranty and they're an AD and they're not limited on pricing by Rolex

So there you have it folks, just some info for ya'll who got questions. I didn't get much more info about the process of buying or selling or upgrading or trading in cause I was in a rush but if you have some more info you want to add on the matter please feel free. Wish ya'll a great day.