Another Florida AD bites the dust

[lwrm23]

Bigham Jewelers in Naples Florida no longer an AD as of a couple weeks ago.

[MplsMN]

Yes, and as soon as they lost it, they converted all their unsold new stock into preowned, and sold it at huge premiums. Not a lot left anymore for 2024’s:

https://www.bighamjewelers.com/pre-o..._by=price-desc

[Chiboy]

Originally Posted by lwrm23

Bigham Jewelers in Naples Florida no longer an AD as of a couple weeks ago.

Wow! I've been in there a couple of times. First time they were nice. Second time not so much. I haven't been back. I can't say I'm sorry they lost their AD.

[GB-man]

You really have to blow it to not be able to sell Rolex in Naples lol

[Equity]

Originally Posted by GB-man

You really have to blow it to not be able to sell Rolex in Naples lol

No kidding. I was just thinking that to myself as well.


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[lwrm23]

Originally Posted by MplsMN

Yes, and as soon as they lost it, they converted all their unsold new stock into preowned, and sold it at huge premiums. Not a lot left anymore for 2024’s:

https://www.bighamjewelers.com/pre-o..._by=price-desc

You are probably right saw they had a 2024 Daytona with stickers on their social media for a ton

[Hollie_Rollie]

Originally Posted by MplsMN

Yes, and as soon as they lost it, they converted all their unsold new stock into preowned, and sold it at huge premiums. Not a lot left anymore for 2024’s:

https://www.bighamjewelers.com/pre-o..._by=price-desc

oh well. The music is over for them. Let them cash in one last time.

[Fleetlord]

This is an interesting demise.

They had a nice, modern looking (current buildout) store in a fantastic area...

But...

They are an independent. Bucherer took over the Torneau there and that was that.

It's ALWAYS better (for Rolex) to have less Rolex dealers in a market than more. So, off they go. More to follow as there are still too many Rolex dealers in Florida.

[Dr.Stu]

Took at the link posted above. How much crack are they smoking with those prices?

[Zach69SS]

No huge loss, and it’s old news, this could not happen to a more deserving AD.
I don’t think selling was the problem, more like how they were doing it? Telling people there was a 10 year wait list for a new Rolex and then saying we have plenty of new-pre owned 2024 in the case at premium prices? The cases were full of new Rolex.

So they were doing some type scam from back down, back to the front door.
Apparently the 30-40% margin as a Rolex AD was not enough? They wanted more since Naples is a very posh market and they can ask whatever they want. Pure Greed!

They will continue as a grey dealer! At market prices as I was told by the SA.

In my opinion they were stupid to lose Rolex because of greed, they are not that many Rolex ADs in Naples 2 and they were one of them, now just one Bucherer??
Which is impossible to get a watch from in most cases without a strong purchase history.


Cheers,

[DAGMoney]

Not my favorite AD - only a couple of visits, but they clearly were not interested in considering me as a potential purchaser of the crown, or anything else. Make me wonder wonder when the crown will decide they've done enough distribution consolidation for a while....

[Oystersteel92]

Originally Posted by MplsMN

Yes, and as soon as they lost it, they converted all their unsold new stock into preowned, and sold it at huge premiums. Not a lot left anymore for 2024’s:

https://www.bighamjewelers.com/pre-o..._by=price-desc

What?!?! You mean they had a vault full of watches when Rolex yanked their status? Surely not.

[ArtNouveau]

Although there were some other factors involved the first Houston area dealer to get axed a few years ago was also selling their hot models above MSRP. Sounds to me like this dealer pushed the limits of their contract a bit too far. Short term gains to give up long term profits.

[77T]

In the current Rolex environment there isn't really a need for storefronts, showrooms, or sales associates. Nor advertising, promotion, sponsorship, merchandising, or distribution costs.

Rolex is the new Ozempic.


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[StocksnBlondes]

Too many ADs in FL so I’m sure there will be more cuts.