And new prices are active in the US

[Deepsea Florida]

My 126610LV that I got at an AD on April 23 was $10,900 and now is $11,200.

I saw the Black Sub went up to $10,650 or an increase of $250.

[Rolex.Swiss.Watches]

Yes they are officially up now at the site!

[codecow]

This is an outrage!

[Manamana]

Still much cheaper than the Middle East and UK, and easier to get too. Lucky you.

[SS Oyster]

Originally Posted by Manamana

Still much cheaper than the Middle East and UK, and easier to get too. Lucky you.

Not really - your price includes VAT. We still have to pay 8-10% on top of MSRP.


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[SS Oyster]

Just 2022, I paid I think $28.8k for Daytona 116518. That watch now is $37.4k! Crazy.


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[Manamana]

Originally Posted by SS Oyster

Not really - your price includes VAT. We still have to pay 8-10% on top of MSRP.


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$12,320 after 10% tax in US. Arabian Gulf States around $12,760 min or +5%. Not sure about Kuwait because they still don't have tax, but you will never get a good model Rolex there even with good spend.

[JBLAZE179]

I'm at work tonight and happened to look, as well. They didn't waste any time lol

[DusanUsan]

Strange. No change for me. I am in EU.

[bp1000]

Originally Posted by DusanUsan

Strange. No change for me. I am in EU.

Think they are referring to the temporary 10% tariff the American government have imposed on Swiss / European imports.

It could have been 31%. Let’s hope they have productive negotiations because ultimately tariffs are not paid for by the companies or exporters, but the people.

[SLWoodster]

I thought the same thing…

But I’d still pay for the meteorite… come to daddy.

Originally Posted by SS Oyster

Just 2022, I paid I think $28.8k for Daytona 116518. That watch now is $37.4k! Crazy.


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[Mr. K]

A mild increase. I'm happy. With tariffs talk, I was afraid it would be much worse.

[928ktgold]

Great my next 126159 OF Daytona went up $1200 USD

[OG1982]

So pleased I got my Sub in 2021.

[1William]

Does not matter to me. A lot of noise and I will still buy what I want and can afford.

[Paddydog52]

Originally Posted by Deepsea Florida

My 126610LV that I got at an AD on April 23 was $10,900 and now is $11,200.

I saw the Black Sub went up to $10,650 or an increase of $250.

That’s $300 of liberation right there, enjoy everyone.

[Kevin Rohrer]

Yes, that is why I bought 2-Rolexes before the expected increases.

[thefourphans]

$300 bucks isn’t a big deal mom a $10k item.

[Calatrava r]

I added two earlier this year. It looks like the new Rolex market here is still red hot so buy what you want when you can as this price increase is really insignificant.

[BigFig]

Price /w tax in my local for a two tone DJ 36 increased by $749. No longer worth it for me, and that's ok.

[shirtguy]

Paid 26k for a dd 40 yg from ad in 2018

Today it's $44,300, wow

[the dark knight]

Originally Posted by Mr. K

A mild increase. I'm happy. With tariffs talk, I was afraid it would be much worse.

It's just the start. They aren't going to raise 10% overnight and say "Tariffs, you are welcome!". But if tariffs stay we will see more regular and frequent price increases over the next few years.

[F786]

If someone was willing to pay $10,000 for a Rolex model, would an extra $300 make them change their mind?
I don't think so.

[kritameth]

Originally Posted by shirtguy

Paid 26k for a dd 40 yg from ad in 2018

Today it's $44,300, wow

Just had to ruin my day. Wow.

[Deepsea Florida]

Originally Posted by shirtguy

Paid 26k for a dd 40 yg from ad in 2018

Today it's $44,300, wow

I don’t know what the watch is worth now, but it’s still probably closer to 26k than 44k.

[derklink]

And with this, I am priced out of my grail from AD. Gonna look at secondary market before that goes up, as well.

[Nads786]

Originally Posted by F786

If someone was willing to pay $10,000 for a Rolex model, would an extra $300 make them change their mind?
I don't think so.

Agreed - it's a one time purchase where you're already shutting down the logical portions of your brain.

[WilsdorfNDavis]

Exp II up 3.1%

[TheVision]

GMT master up by 3% as well ....$11300 now on jubilee bracelet. It was $11k during start of year . I know it cos I'm on waitlist..lol.

[Calatrava r]

Originally Posted by shirtguy

Paid 26k for a dd 40 yg from ad in 2018

Today it's $44,300, wow

I got a 36mm for about 24K same timeframe. Discounts everywhere. Now they are well over 40K. I am beginning to think the prices on the DDs will lead to a drop in demand which will be met by reduced supply.