The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Forum > Rolex & Tudor Watch Topics > Rolex General Discussion

Reply
 
Thread Tools Display Modes
Old 2 October 2007, 11:56 AM   #1
vh_bu98
"TRF" Member
 
vh_bu98's Avatar
 
Join Date: Nov 2006
Real Name: Vu
Location: Dallas area
Watch: Platinum YM
Posts: 2,646
Billboards

When I see a Rolex billboard, it's always accompany by the name of an AD.

So I'm curious if Rolex is paying for the billboard or is the AD paying for it? Or both?
vh_bu98 is offline   Reply With Quote
Old 2 October 2007, 12:05 PM   #2
ron17402
Member
 
Join Date: Aug 2007
Real Name: Ron
Location: Charlotte, NC USA
Watch: 116710
Posts: 435
I talked to my AD about that and they said that all billboards are paid for by the AD, and that Rolex supplies the actual billboard. All the billboards look the same.

Rolex controls all artwork, but the AD pays for it. Rolex requires them to promote the brand based on there sales volume.
ron17402 is offline   Reply With Quote
Old 2 October 2007, 12:09 PM   #3
daunwaun
"TRF" Member
 
daunwaun's Avatar
 
Join Date: Nov 2006
Real Name: Ken
Location: toronto
Watch: 18K YG Day Date
Posts: 2,985
Quote:
Originally Posted by ron17402 View Post
I talked to my AD about that and they said that all billboards are paid for by the AD, and that Rolex supplies the actual billboard. All the billboards look the same.

Rolex controls all artwork, but the AD pays for it. Rolex requires them to promote the brand based on there sales volume.

Great info Ron thanks
__________________
DAUNWAUN
daunwaun is offline   Reply With Quote
Old 2 October 2007, 12:34 PM   #4
Rawhyde
Member
 
Join Date: Jun 2007
Real Name: Craig
Location: NW Georgia
Watch: Blue Sub+Tud Chron
Posts: 834
Funny thing is, we have 2 AD's locally. The one in the mall has a billboard very close to the locally owned AD's shop!
Rawhyde is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

WatchesOff5th

DavidSW Watches

Takuya Watches

OCWatches

Asset Appeal

Wrist Aficionado

My Watch LLC


*Banners Of The Month*
This space is provided to horological resources.





Copyright ©2004-2024, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.