Rolex website: Worst website ever?

[SPACE-DWELLER]

Originally Posted by rpryan55

Talked to an AD (not my own), who said that they have such a limited selection of watches on the site in order to make a potential customer go to the AD to see the watches, and then buy one that is already there. They don't want their ADs having to order watches for customers, they want the ADs to sell what they're shipped.

Agreed! It has been said that one of the main reasons as to why Rolex makes few of the SS Daytonas is that it will make customers go to the AD (well, typically several AD's, really) to ask for the SS Daytona. When customers then get the usual "we have no Daytona. We only get two a year, at most. We don't put anymore customers on the waiting list", etc., etc. reply, customers often settle for something else since the AD would add "BUT we DO have THIS model....."