DAYTONA SS CERAMIC BLACK for US$ 19500

[mjclark32]

Do I think it will hold $19,500 value? No, especially after being worn etc.
Would I buy it there? No.

[Art 1]

No no

[Car32]

Originally Posted by Aventura

I've already repeated it several times ... they're asking for those prices for the clock but I'm sure nobody buys them. It is preferable one of white gold. With a few dollars more. And it will keep the value and maybe win.

I disagree. SOMEONE is buying them. These are not the asking prices of one or two grey dealers where one can easily surmise that no one is paying it. It seems to be the prices asked for by many grey dealers, give or take a little. And these prices have been climbing for awhile though. This would not be happening on such a widespread basis if no one is buying them. I'm sure there is wiggle room of a grand to $1,500 of many cases, but doubt more than that.

Again, for those that want it and don't have an AD relationship, what choice do they have? I suspect many who refuse to pay over MSRP do have some kind of AD relationship and therefore can wait. Many simply don't.

[Nycturbovr6]

No don't do it

[atm08]

Never

[Roger Lococco]

Jomashop as of today:

White Daytona: $23,495
Black Daytona: $21,495

[Lns888]

Originally Posted by MagedMS

Just found the last piece in stock of the DAYTONA SS CERAMIC in Black!
BUT,,, My Rolex dealer is asking for US$ 19500 (NO discount).
It is $ 7000 more than the list price. We all know why..
But do you think it will hold its value over time ? Would you buy it ?

No I would get a Skydweller instead.

[MrPorter_008]

If the alternative is to purchase from grey then obviously do it, at least your name will be on the warranty card. As for value retention, look at 16520 and 116520, they are both going for $25k and $15k respectively, so I think you will be fine in the LONG run. For me personally, I'd keep looking until I find one at MSRP, but if there is no hope then get what you want.

[fishingbear]

Nope

[Token74]

[QUOTE=Aventura;8535779]

Originally Posted by Token74

It's a matter of dignity in my case. I do not like being cheated or robbed in the face. Before I prefer to give up having it. But it's how I am. Let each one do what he wants,

I don't entirely disagree, and not sure I personally would pay it as I'm generally happy to wait for things.

But it seems to me that if Rolex had priced it at $19k, a lot of people would pay it. I would have done, as there is nothing else for that money that I'd rather have.

And all watchmakers are cheating us...look at the price of platinum vs white gold, and then compare the price of platinum watches and white gold watches. And herein lies the point I was trying (badly perhaps) to make - if Rolex sets a silly price (I.e. Platinum Daytona) everyone accepts it...but because the $19k is inflated against the Rolex price, it gets a 'no way' response.

Lots of folk on here will pay more than the $7k being discussed here for an upgrade from economy to business for a single long haul flight - and they are happy to do that for the sake of 12hrs pleasure because that is the accepted market rate. A Daytona will potentially give a lot more pleasure but because it is available for less to some lucky people, it's a 'no way'.

And actually, whilst I'm not convinced value would hold at $19k, I do believe it won't drop below $16k, so it's technically only a $3k premium. Sure, it's still a significantly worse deal than some others have got, but that's life and who cares.

So my advice to the OP remains. If you can afford $19k and you believe the watch is worth $19k to you (I.e. Nothing else you'd rather have for that money), then it shouldn't matter what Rolex believe it should be sold for.


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[EdwardC]

Will never buy from a dealer that marks up the price.

[Gaijin]

Originally Posted by ccaballero

No.

[MagedMS]

Originally Posted by fiendfx

Thought AD aren't allowed to charge more than MSRP.

Unfortunately it happens.. Some ADs benefit from this supply & demand issue!

[Amex4711]

I payed premium for my 116500WD and it's o.k. for me, because you only live once

[Quicksilver]

It’s all well and good some of you saying you will never pay over retail. The point is you can’t get retail (unless you've been on a list already for years or your a big spender). Other than that, a retail Daytona is rarer than hens teeth.

The comparison to precious metal Daytona's is misconceived. For Rolex, SS is the most precious and desirable metal. Buying a retail PM model you are going to lose 25% as soon as you walk out the door of the jewellers. In comparison, even an inflated grey SS Daytona is far more likely to hold its core value and appreciate over time. Yes, in the short term you could lose a few thousand if you flipped it quickly- but not as much as you’d lose on a PM Rolex.

I say if you want the watch and have the money then go for it, particularly if it’s going to be a long term keeper for you. One has to be realistic - here in the UK you have to wait at least 5 years to get one. And that’s if you can get on a waiting list. And you may need to spend a small fortune on depreciating dud PM models to get on that list. In those circumstances buying grey or at an inflated price is a no brainier.


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[tyler1980]

Originally Posted by EdwardC

Will never buy from a dealer that marks up the price.

me neither... but hypothetically if i were i would actually do it from an AD vs from a grey dealer. That way the warranty card is in my name and im the first owner. As much as i hate the fact that some AD's sell over retail, IMO its still better than the alternative.

i think brands in general should go more to market based pricing anyway to get rid of the secondary market. Some models get a price cut and others get an increase.

[Flyfisher]

Once Rolex decides to up production, of course it will not hold its value.

[brettpaul]

NEVER...especially not from an AD. D-bag....my AD has done the same and is asking near 17.5k - 0-1-2-1-Do-1!!

[brandrea]

Not in a million years

[1William]

I would not.

[watchmework]

Nope and big nope.

[AK797]

[QUOTE=Aventura;8535779]

Originally Posted by Token74

No issue with paying a premium if it's something you want. Life is too short.

Amazes me the way people are slaves to MSRP - YOU should decide what you believe it is worth to you - that may be more or less than MSRP.

At that price, it's not something I'd buy expecting it to hold its value or to make money. But if you are planning on keeping it, who cares.

And hey, the $7k premium is pennies compared with what most people lose on a car each year - for some reason, watches have become like home improvements, people believe it's wrong to lose money on them.

If you want it and can afford it, buy it and enjoy it.

It's a matter of dignity in my case. I do not like being cheated or robbed in the face. Before I prefer to give up having it. But it's how I am. Let each one do what he wants,

I think your point about paying a premium and ignoring the arbitrary and now usually wrong retail price is getting ever stronger as there is less and less opportunity cost involved as other SS models are just not available, so the idea of paying over retail to avoid a year long wait is becoming the SS norm, and for me time is money just as much as money is, if not more so as times goes by.

I find I do this on ebay if I want a new item. I usually first look for bargains and value and then the more I research the more I decide I want a better quality one, and then often the best one, and then I don't even go on auctions, where the best deals can be had, but usually buy it straight out and at twice or thrice the price I originally thought I would. In the end, price becomes the last factor, within reason.

[Rolexavidfan]

Given today’s supply and demand situation, I would go for it because I like it so much. Even if the price will drop in the future, I would still go for it. It’s a decision I will make.


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[Car32]

Originally Posted by Quicksilver

It’s all well and good some of you saying you will never pay over retail. The point is you can’t get retail (unless you've been on a list already for years or your a big spender). Other than that, a retail Daytona is rarer than hens teeth.

The comparison to precious metal Daytona's is misconceived. For Rolex, SS is the most precious and desirable metal. Buying a retail PM model you are going to lose 25% as soon as you walk out the door of the jewellers. In comparison, even an inflated grey SS Daytona is far more likely to hold its core value and appreciate over time. Yes, in the short term you could lose a few thousand if you flipped it quickly- but not as much as you’d lose on a PM Rolex.

I say if you want the watch and have the money then go for it, particularly if it’s going to be a long term keeper for you. One has to be realistic - here in the UK you have to wait at least 5 years to get one. And that’s if you can get on a waiting list. And you may need to spend a small fortune on depreciating dud PM models to get on that list. In those circumstances buying grey or at an inflated price is a no brainier.


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Well said, the point I’m trying to make as well

[Token74]

[QUOTE=AK797;8536862]

Originally Posted by Aventura

I think your point about paying a premium and ignoring the arbitrary and now usually wrong retail price is getting ever stronger as there is less and less opportunity cost involved as other SS models are just not available, so the idea of paying over retail to avoid a year long wait is becoming the SS norm, and for me time is money just as much as money is, if not more so as times goes by.



I find I do this on ebay if I want a new item. I usually first look for bargains and value and then the more I research the more I decide I want a better quality one, and then often the best one, and then I don't even go on auctions, where the best deals can be had, but usually buy it straight out and at twice or thrice the price I originally thought I would. In the end, price becomes the last factor, within reason.

Exactly what happens to me. I don't have much money, but I can always make some more. Whereas my time is finite!


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[TimeToWatch]

Originally Posted by Quicksilver

It’s all well and good some of you saying you will never pay over retail. The point is you can’t get retail (unless you've been on a list already for years or your a big spender). Other than that, a retail Daytona is rarer than hens teeth.

The comparison to precious metal Daytona's is misconceived. For Rolex, SS is the most precious and desirable metal. Buying a retail PM model you are going to lose 25% as soon as you walk out the door of the jewellers. In comparison, even an inflated grey SS Daytona is far more likely to hold its core value and appreciate over time. Yes, in the short term you could lose a few thousand if you flipped it quickly- but not as much as you’d lose on a PM Rolex.

I say if you want the watch and have the money then go for it, particularly if it’s going to be a long term keeper for you. One has to be realistic - here in the UK you have to wait at least 5 years to get one. And that’s if you can get on a waiting list. And you may need to spend a small fortune on depreciating dud PM models to get on that list. In those circumstances buying grey or at an inflated price is a no brainier.


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That’s false regarding the WG Oysterflex Daytona. The cheapest you can currently find on Chrono24 is $27.5k. With a list of $28.8k, that represents a 5% discount. 25% off? That would be $21k. Not a chance the WG Daytona goes there as demand is too high.

Assuming the SS Daytona market sustains itself, your money is very safe in the WG Oysterflex. So safe, in fact, I venture youd lose less on a 116519LN at 5% off than you would on a 116500 at $19.5k. Just sayin...

[Patek End Game]

I am in no position to advise you, but if you have an extreme lot of money and can afford it easily, then by all means go for it. Although if you are asking about value retention that would mean you are cautious about what you spend your money on. Therefore, i would pass on this watch.

[77T]

To adequately answer the OP’s question, we are missing a key bit of info: Timeframe.

The next important bit of info: Compared to What?

If we look at SS Daytona prices* over time, let’s say in 10-yr. increments, and compare it to US CPI** vs. DJIA*** performance - we get an interesting view.

* Sheldon Smith Rolex Price Evolution
** US Bureau of Labor Statistics
*** Dow Jones, Inc.

Year - Daytona — CPI — DJIA

1975–$500 — $500— $500
1985–$1,125 — $1,012 — $950
1995–$5,100 — $1,442 — $2,500
2005–$6,975 — $1,830 — $7,500
2015–$12,400 — $2,243 — $12,500

I am not saying a Daytona is an investment - the numbers speak for themselves. If the OP overpays for a Daytona 500 then it only means he has to keep it longer for it to “hold its value“ or even gain some value.


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[travisb]

For that kind of money I'd up my budget a bit and go PM but if you want it that bad go for it. I'm happy to pay retail nowadays but not a penny more.

[DaveHao]

its all supply and demand game, Rolex controls the supply and if you don't have a relationship you have to pay more...