What makes a rolex so special?

[Loverolex2020]

I personally bought mine because it's a Rolex lol nothing more then that,,,,I'm sure 90 percent do the same but pretend they dont,,,,but there is a small percentage that's into watches and movements etc etc but I assume most people buy it for the status symbol?

But generally what makes a rolex so special? It tells time like any other watch, and using a sub as a dive watch what makes that better then any other watch? Like are we mainly paying for the name/marketing like everything else or is there something that makes Rolex stand out from others.

Where can I learn more about Rolex? I read a bit about movements but I guess I don't understand it well as I don't know much but want to learn more